‘IPCast’ & ‘IPSatCast’
Capturing & Captivating
‘Eyes', 'Ears' & 'Minds'
of the 21st Century
1
IPSatCast:
Where amazing new
‘Convergence Technologies & Ecosystems’
meets great ‘Content Creation & Curation’.
‘IP Cast’ & ‘IPSatCast’
“Global Content Delivery Convergence
Networks & Ecosystems”
Powered by the world’s most advanced
'Satellites’(‘HTS’: ‘Ku’ & ‘Ka’ &
‘Terrestrial ‘WSS’ Systems’
With ‘Advanced IP Caching Systems'
‘IP Cast’ & ‘IPSatCast’
is significantly reducing
‘content delivery' costs through
the efficiencies of 'multicasting'
and 'true' 'edge-caching'.
‘IPCast’ &
‘IPSatCast’
'24 x 7‘ Availability
On 'Every Screen' &
'Everywhere'
‘IP Cast’ & ‘IPSatCast’
‘On demand‘, ‘Latency Free'.
'Analytics Enhanced'.
'Subscription Based' & / or
'Advertiser Supported'
2
Problems &
Opportunities
The Times : They Are a-Changin’
The video entertainment industry is being
disrupted by new business models,
technologies, and user behaviors. Legacy
content and traditional thinking are failing to
meet the tastes
and habits of the modern mobile consumer.
Consumers are Cutting the Cord
More and more consumers are opting for
contract-free 'Over-the-Top‘ ( ‘OTT’) video from
entities: Netflix, Hulu, Amazon, etc. instead of the
expensive, device-bound, contract-bound,
multi-channel linear TV offerings from
Cable and Satellite service providers.
On Every Imaginable Screen
Viewers want to watch their content
on all their devices without restriction
or redundant billing.
nge'
Watching !!
668,000 U.S. Netflix subscribers finished
nd
the entire 2 season of House of Cards
The very 'first weekend' - it was available !
Source: Procera
Licensing Limitations
Industry consolidation puts
creative control and access to
content in the hands
of a few large players.
The Looming Capacity Crunch
“Globally, IP video
traffic will be 79 percent
of all consumer Internet
traffic in 2018,
up from 66 percent in
2013.”
–Cisco Visual Networking Index
2013–2018
Existing Networks Will Not Scale!
Global Consumer IP Petabytes/month
138K
CAGR: 21%
110K
83K
55K
28K
K
2013
2014
2015
2016
2017
2018
“Demand for data will soon far exceed the
'networks capacities’,
and 'connection speeds' will slow down.”
–Reuters, “U.S. mobile data traffic to jump nearly eight-fold by 2018”
nefficient Delivery of Popular Conten
The existing Internet is a “unicast”
environment requiring millions of
copies of the exact same content, to
be sent to consumers in
millions of discrete
'one-to-one' connections.
3
IPSatCast
Solutions
The IPSatCast Solution
Creating a “big pipe” broadcast extension
to the existing “small pipe” unicast Internet
using high throughput satellites and
software controlled antennas.
The ’IP Cast’ & ’IPSatCast’
Solution
Creating original breakthrough content
that is highly intelligent, contextually relevant,
and free from content licensing fees.
The ’IP Cast’ & ‘IPSatCast’ Solution
Ubiquity
Simplicity
V enables users
V allows
to watch
customers to use
whatever they
any existing
want, wherever Internet or WiFi
they want,
enabled-device.
whenever they
want it.
Integrity
V follows the
golden rule: No
hidden charges.
No termination
fees.
No contracts.
4
IPSatCast
Content
‘IPCast’ & ‘IPSatCast’
Content Strategy
Original Content
★
★
★
★
★
★
★
★
News Cluster
Talk Cluster
Edutainment Cluster
Travel & Food Cluster
Music & Theater
Cluster
Comedy Cluster
Kids & Family Cluster
Ethnic & Niche
Channels
Curated Content
★
★
★
★
★
★
★
★
Networks and Film
Studios
Corporate Channels
Video Games
Independent Producers
Curated YouTube and
UGC
Sports Leagues and
Teams
Concerts & Live
Performances
Music, Radio & Audio
‘IPCast’ & ‘IPSatCast’
Content Creation
Philosophy
Eye
Ear
Brain
Impactful,
Rich, dynamic,
Mass appeal
beautiful,
transformative
intelligent.
engaging visual
sound that tells New content that
images and
stories, sets the
transports,
video. Cinematic
mood, and
inspires,
magic delivered
elevates
and engages the
to screens of all production value.
21st century
‘IPCast’ & ‘IPSatCast’
Production Advantages
Efficient
Distribution
One story
produced
for 3 or more V
channels,
available on all
fixed and mobile
platforms.
Efficient Staffing
No anchors or
hosts.
No reporters.
No field
producers.
Just narrators.
Efficient
Production
Most production
done
at Mac editing
stations by
cross-trained
writers/producers
/editors.
5
IPSatCast
Business
Plan
Phase I: Cloud Based
Content
IPSatCast
Users access services using any
Smart TV, DTV receiver, or hybrid
broadcast-broadband receivers
that are equipped with a WiFi
access point.
Any Internet enabled device can accept
the IPSatCast digital streams and
packet downloads, including: tablets, 3G
& 4G Smart Phones, desktop PCs, game
platforms, IP STBs, etc.
V
Phase II: ’IPCast’ & ‘IPSatCast’
+ Existing Providers
Ku & Ka-Band
DTH Satellites
Fixed
Satellite
Antennas
Office
Buildings
Private
Homes
+
V Caching
Proxy
Server
Governme Schools & Shopping
nt
Universitie
Malls
Offices
s
Sports
Stadiums
Phase III: The ’IP
Cast’ &
‘IPSatCast’
Ka-Band
Broadcast Revolution
Broadband
Satellite
Low-Cost
Personal
Satellite IP
Receivers
Commerci Commuter
al
Rail
Airplanes
+
City
Buses
IPSatCast
Edge-Caching
Personal Media
Server
Taxis &
RideShare
Personal Individuals
&
Cars
Families
Phase IV: ’IPCast’ &
‘IPSatCast’
Retail Services
Premium Monthly Subscriptions
VOD, A La Carte & Proxy
Services
Personal Edge DVR (in the
“Fog”)
+ Remote storage (in the
Cloud)
Phase IV: ’IPCast’ &
‘IPSatCast’
Wholesale Services
Proprietary & 3rd Party Content
Distribution to MSOs(MultipleSystem Operators)
Proprietary & 3rd Party Content
Distribution
to Cellular Carriers
Proprietary & 3rd Party Content
Distribution to ISPs and
Internet content creators
Phase IV: Advertising Revenue
Free to Air Ad-Supported
Wireless IP Broadcast
Services
Contextual, User-Specific,
Analytics-Driven, High
ARPU
Local, Regional, National
& Global
‘IP Cast’
‘IPSatCast’
Where amazing new technology meets amazing new
content.
IP Cast & IPSatCast
is significantly reducing content
delivery costs through the
efficiencies of 'multicasting'
and true 'edge-caching'
Contact us :
‘STING’, ‘IP Cast’ & ‘IP SatCast Consortia’
8A, Panchsheel Marg, Chanakyapuri,
New Delhi - 110021. India
Tel: +91-11-2611.7547, 2611.5818
Fax: +91-11-2687-6480
Mob: 98-110-41144
Email: stingbroadband@yahoo.com;
stingbroadband@gmail.com; r.grewal@ipcast.in
Web : www.ipcast.in