OVERVIEW
SERVICES
INFRASTRUCTURE
PEOPLE
CONTROLS
www.azresearch.in
AZR is a full service research agency
OVERVIEW
SERVICES
INFRASTRUCTURE
PEOPLE
CONTROLS
AZ Research Partners is the fastest growing research agency
in the Indian subcontinent
We started as a full service research agency in 2002 and
have completed 10 years in operation
Our mission  Enabling our clients to build valuable
customer relationships through superior consumer insights
Our key differentiators  Flexibility in approach, Fastest
turn around time, Sharp & insightful data analysis, and
NO OUT SOURCING
We handle all our deliverables in terms of data collection, collation & analysis in house
NO OUT SOURCING  COMPLETE CONFIDENCE IN QUALITY AND NO ERRORS
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www.azresearch.in
AZR provides range of all traditional and new
age research offerings
Quantitative
F2F
CATI
CAPI
CLT
Expert
Interviews
FGDs
Depth
interviews
Ethnography
We conduct these study types end to end  have capabilities to handle the entire spectrum
Research
design
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Develop
instruments
Data
collection
Data
Collation
Data
Analysis
Presenting
strategic
take-outs
www.azresearch.in
AZR has experience of a wide range of research
types
We have experience of having conducted approximately 10,000 projects across
these types of research needs across sectors
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Opinion polling
Brand health research
Segmentation & profiling
Product testing
Ad testing
Customer satisfaction
Category mapping
Usage & attitudes studies
Need gap analysis
Diagnostic studies
Brand Equity studies
Brand Positioning strategy
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Tools & techniques used by AZR
We use range of tools and techniques to ensure that data collection &
interpretation is comprehensive
Quantitative tools &
techniques
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Regression analysis
Factor analysis
Clustering
Significance testing
Conjoint analysis
BPTO
PSM
Discriminant Analysis
Multidimensional Scaling
Qualitative tools &
techniques
• Projective
techniques
• Enabling
techniques
• Semiotic
research
• Moments of
truth
• Ethnography
www.azresearch.in
AZR reaches across the Indian sub continent
Set up in India:
 4 full fledged research centers – Bangalore,
Delhi, Mumbai and Kolkata
 4 zonal field offices
 21 non-travel field centers
Beyond India
 We also cover through research
partners  SriLanka, Nepal,
Bangladesh, Singapore, Malaysia,
Thailand
AZR Field set-up In India
East
•Kolkata
•Patna
•Guwahati
•Bhubaneswar
West
•Mumbai
•Pune
•Nagpur
•Indore
•Ahmedabad
North
•Delhi
•Lucknow
•Ludhiana
•Jaipur
•Bhopal
•Varanasi
South
•Bangalore
•Chennai
•Hyderabad
•Cochin
•Coimbatore
•Madurai
 We have our own field offices in all these towns
 Additionally, can organize local teams on call 35 centers in India
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Tele calling at AZR covering all languages pan
India
Call centres in India:
 8 call centres – with out going call facility
 100 outgoing telecalling lines
 Nexus software connecting all outgoing calls
to local servers
Tele-callers in India:
 Language capabilities – Pan India. Cover
Hindi, English, Tamil, Telugu, Kannada,
Bengali, Marathi, Malyalam
 150 tele callers – working in 2 shifts
AZR Call centres across India
East
•Kolkata
West
•Mumbai
•Pune
North
•Delhi
South
•Bangalore
•Chennai
•Hyderabad
•Cochin
 Training of tele-callers done for every project
 Mock calls are conducted internally and can also be made to mock
respondents identified by the client
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IT infrastructure  connecting the world 24 X 7
and in real time
Data collection, handling & analysis – ensured by IT support that never fails
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24 X 7 connectivity always through two ISPs – collectively
providing 8 MBPS connectivity at Bangalore office
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Nexus Analog Engine and Call Confine Controller are used to
record all outgoing calls from our tele call centres and save on
local servers immediately
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All calls made in all call centres are transferred through 4MBPS
ISP connection to our FTP server
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All CATI and CAPI calls made from our offices are uploaded to
client / our data collection portal on a real time basis
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We have 24/7 server uptime in Bangalore with dedicated UPS
IT staff at AZR works 24x7 to ensure zero failure of our servers, networks, computers and
connectivity to ensure that we are always connected
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IT infrastructure  data storage
Data collection, handling & analysis – ensured by IT support that never fails
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We have two centralised secured data servers in Bangalore –
one of these is FTP Server in Bangalore and the other is not
connected and is an archive server
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Additionally we utilize one web server in Dallas
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We use our dedicated FTP server with password protection for
upload/ download of all audio recordings of interviews done
and other large files
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6 months post a project delivery, all relevant files are
archived in our archive server
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Our servers are encrypted and are safe from any
unauthorized access
No unauthorized access to any server or computers is permitted to ensure complete safety of
all the data in our custody
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www.azresearch.in
IT support  data collection & analysis
Data collection, handling & analysis – ensured by IT support that never fails
• For data collection, we use softwares like Survey monkey, survey gizmo
etc. We also use in house developed Questionnaire Developer for online
data collection called Dexim Q
• For data analysis and working on the presentation we use softwares like
• Microsoft Visual Web Developer
• Microsoft Visual Basic Express Edition
• Microsoft Visual C++
• Visual Basic
• PHP
• Visual Dbase
• AMOS 18
• SPSS 16
• SAS
• Our analysts are trained to develop programmes on these platforms and
can handle any data analysis need on these platforms / applications
• We also used in house developed Presentation Developer Dexim P for
making presentations
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Quality measures @ AZR  Systems and
controls to ensure no noise creeps in data
At AZR we follow the principle of having processes and protocols to ensure that quality of
data collection and data analysis is above acceptance level. However, at the same time, we
also believe in keeping checks in place to continually assess the quality of the data
collected. These aspects put together ensure a 360 degree focus on quality of data
collected, analysed and reported.
Quality measures w.r.t data collection
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Training and mock calls of interviewers –
to ensure no gap in their comprehension
Scrutinize all the questionnaires to see
any patterns for each interviewer
Supervisor accompanies 10% of calls
Supervisor physically back checks 30%
calls
Field executive back checks 10% of calls
FM randomly back checks some calls
Quality measures w.r.t data preparation
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Duplicating data to weed out noise 
Do double punching of data - and
accept only the data that completely
overlaps.
Data that doesn’t match is sent for repunching
Logical cleaning of data – to ensure
that no logical error creeps in the data
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At AZR we have a regular audit process for all
jobs to track quality
Audit department is an independent department at AZR which is not a research or
field function and reports directly to CFO
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Audit department is an independent unit at
AZR which is not a research or field function
and reports directly to CFO. This department
calls randomly selected respondents from a
central call centre at Bangalore.
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These respondents are asked some key
questions to check the interview was
conducted and was conducted with correct
profile and lasted for the expected time. This is
done for every project.
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Feedback from this is sent directly to CFO and the field teams are incentivized /
penalized on every project basis the report from the audit department
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This is regularly conducted on every project and has overtime brought up our
fieldwork quality assurance to impeccable levels. Currently on all projects we see >
95% correct results in our audits
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AZR has worked with corporates, colleges,
hospitals, governments in India and abroad
We have worked with market leaders, MNCs, domestic companies, governments,
colleges, hospitals, NGOs across the country and the world
Some of the clients we have recently worked with are listed herewith …
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Maruti Suzuki
Toyota Motors
Tata Motors
L&T group
Samsung
Schneider Electric
Unilever Ltd
Parle Products
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HDFC Bank
IndusInd Bank
Accenture
McKinsey
Grey Worldwide
WPP Group
McKann Erickson
Times of India Group
Dainik Bhaskar Group
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Govt. Of Russia
Indian Railways
Canada Education Society
Apollo Hospital
Hinduja Hospital
Max Ventures
PSI
AstraZeneca
Pfizer
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What we can do for you
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Telephonic interviews and
upload data online
Web based surveys
Computer aided Face to face
surveys and upload data online
Data analysis of data collected
by other parties to make a
presentation with strategic
takeouts
Complete market research
projects
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Contact us
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For all your marketing research needs for India, Sri Lanka, Nepal,
Bangladesh, Singapore, Malaysia and Indonesia, please contact us
Mr. Venkatesh Kalyani
AZ Research Partners Pvt Ltd
No.1174, 1st Floor, 12th B Main
HAL 2nd Stage, Bangalore–560 008
(P) +9180-42493100
venkatesh@azresearch.in
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For any more details about us, visit us at www.azresearch.in
www.azresearch.in