Stephanie Barger
Founder and Executive Director
Earth Resource Foundation
www.earthresource.org
A Triple Bottom Line
People, Planet and Profit
A project of
Zero Waste Business
Certification Program
Request of $150,000
A project of
HOW GREEN
IS YOUR GREEN?
Green $$$
Green Standards
Are you getting the
most savings out of
your green program?
Do your green
practices measure up
to the highest
standards?
PLASTIC POLLUTION AND CONSUMPTION
HAWAII
Canada
Canada
England,
England UK
England
Sweden
Sweden
United States
Japan
Japan
Hawaii
China
Philippine
s
Litter left by tourists
Venezuela
Venezuela
Antarctica
Antarctica
Floating plastic bag
Tanzania
Tanzania
Philippines New
New Zealand
ZealandBeach cleanup
WASTEBERG
Municipal
Waste
tip of the
“wasteberg”
Upstream
manufacturing
waste is 71
times greater
Source; Kevin Drew,
San Francisco
Zero Waste & Global Warming
 Landfills are one of the largest sources of
Greenhouse Gases (GHG)
 Methane is 72 x more potent than CO2
 Recycling & composting all remaining discards in
CA = eliminating all auto exhaust in CA
 Zero Waste should be part of Local, State and
Business Sustainability Plans
 New and Green Jobs:
Landfill – 1 job
Composting – 4 jobs
Recycling – 10 jobs
71 Tons Upstream
Reuse – 75 to 250 jobs
per Ton MSW
Earth Resource Foundation
Mission Statement
Restoring the Earth to a healthy and sustainable state by redirecting
technological, monetary, human and academic resources
CREDIBILITY
Successful campaigns have established:
Credibility
Solving Environmental Programs
One step ahead with resources and tools
Zero Waste Businesses
Leading the Way*
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Anheuser-Busch, Fairfield, CA
Apple Computer, Elk Grove, CA
Del Mar Fairgrounds
Epson (OR)
Fetzer Vineyards
Frankie’s Bohemian Café, SF
Greens Restaurant, SF
Hewlett-Packard, Roseville, CA
Kean Coffee – Martin Dietrich
Mad River Brewery
NUMMI, Fremont, CA
Pillsbury
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Playa Vista, LA, CA
Ricoh Electronics, Inc.
San Diego Wild Animal Park
Scoma’s Restaurant, SF
Straus Family Farms
Toyota
Vandenburg AFB
Vons-Safeway
Xerox Corp
Yost Printer, Monrovia, CA
*(>90% Waste Diversion)
ERF Zero Waste Conference presenters
Zero Waste Program
Conferences
Certification
Accreditation
Size of Potential Market
Medium sized firms in the US
Firms
Establishments
20 to 99 employees
526,355
692,677
100 to 499 employees
86,538
330,447
October 1, 2008 U.S. Chamber of Commerce
71% of firms want to improve brand strength and
goodwill through Environmental Sustainability
Source: 2008 study conducted for the U.S. Chamber of Commerce by Deloitte and The Cambridge Group
“Climate Change in the American Mind”
Study - 2008. Yale Project on Climate
Change and the George Mason Center
for Climate Change Communication
CA Waste Diversion Legislation
• AB 939 Integrated Solid Waste Management
Act required 50% MSW Diversion by 2000
• Mandatory Commercial Recycling by 2012
• Proposed AB 737 would require 75% MSW
diversion by 2020
Zero Waste Saves Money
Toyota
– $2.3 million in net savings from ZW efforts
– >$12 million from switch to reusable containers
Albertson’s (261 SoCal locations)
– $965K in 12 months from OCC recycling alone
Ricoh (Orange County only)
– $2 million first year of reaching 90% - $4 million in
4th year
Our Solution
Consumers want assurance from credible third-parties…
Zero Waste Certification
• Follow US Green Building Council model
– Zero Waste Certified Businesses
– Zero Waste Professional Accreditation
• Establish consistent standards
• Establish “Zero In on Zero Waste
Certification Program” as the benchmark
• Additional education and business opportunities
USGBC LEED is THE Referenced
Standard
To date, 28 cities require LEED Certification for new
municipal buildings
Zero Waste CAN be the Referenced
Standard
To date, 35 cities have adopted Zero Waste Policies
Our Competitors
Consumers want assurance from credible third-parties…
CHALLENGER BRANDING
Utilize our activism strengths for our
social enterprise
•Assertive
•Proactive
•Strategic
•Collaborative
•Industry Champions
Branding, Branding and
more Branding
Organizational
Collaborations
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ZERI - Zero Emission Research Initiatives
GRRN - Grassroots Recycling Network
USGBC – US Green Building Council
MFSA – Mailing & Fulfillment
CRRA – California Resource Recovery Association
NRC – National Recycling Coalition
Recycling Works – GAIA and Unions
ZWIA – Zero Waste International Alliance
MARKETING & SALES
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Social Networks
Peer to Peer Businesses
Conferences
Industry Forums
Earth Resource Foundation
programs and campaigns
Government and non-profit
committees and task forces
Suppliers (upstream vendors of
existing Zero Waste Businesses)
Zero Waste Certification
Financial Projections
Year
Certification
(w/membership)
Accrediation
Conferences
1
$62,500
$250,000
2
$250,000
$575,000
3
$500,000
$1,250,000
Milestones
Month 0: Hire development team
Month 1: Branding and Marketing
Launch membership program
Month 2: Secure additional funding from Industry
Partners (Advisory Board )
Month 4: Business Certification
Month 5: Professional Accreditation
Month 6: Launch of Zero Waste Certification
Program
Source of Funds
SEI Investment
$150,000
Founding Members
10 @ $10,000
Conferences (Net)
$100,000
Total
$325,000
$75,000
Use of Funds
6 months
Operating Expenses
$15,000
Development & Branding
Team
Marketing & Branding
$180,000
Certification Staff
$50,000
Conference Staff
$50,000
Total
$325,000
$30,000
The ZERO WASTE Team
Stephanie Barger, Founder and Executive Director
• 15 years experience in management consulting, accounting, event
planning and nonprofit development (past CPA)
• Noted speaker, Grassroots and youth training expert
• Award-winning and respected expert in the field
Dix Henneke, Zero Waste Conference Manager and Trainer,
• 20 years of marketing and sales experience
• Green Marketing Instructor at UCI Extension, Marketing and
Advocacy USGBC-OC
Jill Donello, Zero Waste Project Director
• 15 years experience in training specializing in on-line training
• leads ERF’s zero waste consulting business
The ZERO WASTE
Development Team
Rick Anthony, Rick Anthony & Associates, GrassRoots Recycling Network
• 40 years experience as accomplished researcher, presenter and innovator in zero
waste management
• Co-founder of numerous international and national “zero waste/recycling”
organizations
• Developing Zero Waste communities in England, France and Italy
Gary Liss, Zero Waste International Alliance
• Over 30 years experience in solid waste and recycling field
• Certified ZERI System Designer
• Written the most Zero Waste plans for Cities in the United States
Dan Knapp, Owner and Founder Urban Ore
• 30 plus years in reuse and recycling
• Designer of Zero Waste Disposal Facilities – Resource Recovery Parks
Laura Rea, Andrew Rea Designs
• 20 years experience in branding, public relations and upscale marketing
• Founder of Sustainable Business Leadership Council
Zero Waste
Advisory Board
 Ryan McMullan, Environmental Programs
Administrator, Toyota Motor Sales
 Sue Beets, Corporate Sustainability Manager,
SBM Site Services, LLC.
 Jo Licata, Hilton San Francisco
 Nancy Strauss, Environmental Director, Del Mar
Fairgrounds
 Eiko Risch, Director, EHC & Sustainability, Ricoh
Electronics
 Martin Diedrich, Owner, Kean Coffee
Sustainability Strategy
 Scalability of Program:
 Additional Education Resources (books,
workshops, webinars)
 Growth into the large or small business sectors
 Development of additional levels of certification
(i.e., specialty for retail, hospitality,
manufacturing, food)
 Certification for cities and communities
 Growth of Chapters in United States and
Internationally
Return on Investment
• $150,000 investment
• anticipated 5% interest
• payback between years 2 and 4
Practice Zero Waste Today –
Don’t Waste Any Time Investing in the Future!
Earth Resource Foundation
P.O. Box 12364,
Costa Mesa, CA 92627
949-645-5163
www.earthresource.org