Get fully solved assignment, plz drop a mail with your sub code
computeroperator4@gmail.com
Charges rs 125/subject and rs 700/semester only.
our website is www.smuassignment.in
if urgent then call us on 08791490301, 08273413412
DRIVE-SUMMER 2014
PROGRAM-MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER-2
SUBJECT CODE & NAME-MB0046- Marketing Management
BK ID-B1629
CREDIT & MARKS-4 Credits, 60 marks
Q1. A brand is a composite set of beliefs and associations in the mind of consumers. In brand development, as a
part of branding strategy decision, the brand manager can decide to create new brand elements for the new
products, apply some of the existing brand elements to the new product, or use a combination of existing and new
brand elements to the existing and new products. Explain the different branding strategies used by the companies
for their range of products.
(Definition of Brand, Advantages of Brand, Explanation of different branding strategies adopted by
companies)2,2,6
Answer.
Definition of Brand
Brand is name linked to one or more items in the product line that is employed to recognise the source or character of
item(s).
Example: prudential help in recognising the source or character of an item of a product line.
Advantages of Brand
Q2. Describe the international market entry strategies in brief. (Joint ventures, Strategic alliances, Direct
investment, Contract manufacturing, Franchising) 2, 2, 2, 2, 2
Answer:
International Market Entry Strategies
There are two methods to entry into foreign markets. They are indirect exporting and direct exporting. In the first
method, the manufacturers take the help of merchant exporters to get products exported to foreign markets.
In direct exporting, the manufacturers decide to export themselves. Thus, the manufacturers have to decide, whether they
will go directly for exports or take the help of merchant exporters who are very often recognised as export houses,
trading houses, etc. Some government trading organisations like State Trading Corporation, MMTC, and National Small
Industries Corporations also act as trading houses.
Q3. Explain the classification of market based on nature of Competition and area.
(Definition of market, Classification of market based on nature of Competition and area) 2, 8
Answer.
Definition of market
Market may be defined as a set of consumers, potential consumers, past consumers, sellers, resellers, and intermediaries
who are involved in either the process of exchange or the process of getting involved in an exchange process. Markets
can differ in size, range, geographic scale, location, types, variety of human communities, and the types of goods and
services traded. Some examples include local farmers' markets held in town squares or grounds, shopping centres and
shopping malls, international currency and commodity markets, etc.
Get fully solved assignment, plz drop a mail with your sub code
computeroperator4@gmail.com
Charges rs 125/subject and rs 700/semester only.
our website is www.smuassignment.in
if urgent then call us on 08791490301, 08273413412
Q4. Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales
team establishing and building a profitable relationship with customers over a period of time through a series of
steps. Explain the steps in the personal selling process which helps in the successful sales.
(Definition of Personal Selling, Explanation of steps in the Personal selling process) 2, 8
Answer.
Definition of Personal Selling
Personal selling is an activity which involves a face-to-face interaction with the customers wherein there is a quick
response and personal confrontation. This allows for more specific adjustment of the message. Here, the communication
message can be adjusted as per the customer’s specific needs or wants. It offers you the opportunity to develop long-term
familiarity and relationship.
Q5. Discuss about competition based pricing and product mix pricing strategies with examples. (Define pricing,
Explanation of product mix pricing strategies with examples) 2, 8
Answer:
Definition
A pricing method in which a seller uses prices of competing products as a benchmark instead of considering
own costs or the customer demand.
Q6. Do you think the argument of some theorists that the traditional Ps are not enough for services marketing?
Give suitable examples to prove your point.
(Define Service Marketing, Explanation of 4p’s, Explanation of Additional 3 p’s) 2, 4, 4
Answer.
Define Service Marketing
Service sector is one of the key contributing factors for the growth of our economy and civilisation. Though marketing
literature is dominated by manufacturing and product-centric business practices, service marketing constitutes a strategic
area, which has propelled growth and success for many organisations. Pure services and products are hypothetical
Get fully solved assignment, plz drop a mail with your sub code
computeroperator4@gmail.com
Charges rs 125/subject and rs 700/semester only.
our website is www.smuassignment.in
if urgent then call us on 08791490301, 08273413412