Desktop Publishing
Syed Agil Alsagoff
DESKTOP PUBLISHING
SYLLABUS
COURSE DESCRIPTION:
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Desktop Publishing introduces publishing and
presentation concepts through the development
of sophisticated documents such as brochures,
manuscripts, reports, conference programs,
catalogue articles, pamphlets, business
presentations, business graphics,
transparencies, slides, advertisements, etc.
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The Desktop Publishing course builds on word
processing skills and uses industry software and
hardware permitting the manipulation of text and
graphics.
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This course is designed to provide “hands on”
experience using a desktop computerized
workstation with access to laser print capability.
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This course emphasizes editing, formatting, page
layout and design, and paste up technique for
clarity and impact.
COURSE OBJECTIVES

Upon successful completion of this course, the
student will be able to understand, apply, or
assess
 1. computer technology as it relates to careers.
 2. basic computer terminology
 3. the production of newsletters with appropriate
publication software
 4. manipulate text, graphics, and other drawing
tools to produce sophisticated publications
 5. Understand the importance of Desktop
Publishing in the business world
PR’s Internal Communication
Strategy
5
Creating
Knowledge
Sharing
Culture
1
Understanding
Communication
needs
4
Supporting
Implementation
2
Developing
Internal Comm
Strategy
3
Engaging
People with
Corporate
Identity
Types of PR Publications
Newsletter
 Corporate Web Page
 Brochure
 Annual Reports
 Megazine
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DTP Definitions:

Publication system applications
combines texts, graphics,
animations, illustrations into a
standard formatting to create and
produces publications material
When was desktop publishing
invented?
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Several events of the mid-1980s including the development
of Aldus PageMaker (now Adobe PageMaker) ushered in
the era of desktop publishing.
A. It was primarily the introduction of both the Apple
LaserWriter, a PostScript desktop printer, and PageMaker
for the Mac that kicked off the desktop publishing
revolution. Aldus Corporation founder Paul Brainerd, is
generally credited for coining the phrase, "desktop
publishing."
1984 - The Apple Macintosh debuts.
1984 - Hewlett-Packard introduces the LaserJet, the first
desktop laser printer.
1985 - Adobe introduces PostScript, the industry standard
Page Description Language (PDL) for professional
typesetting.
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1985 - Aldus develops PageMaker for the Mac, the first
"desktop publishing" application.
1985 - Apple produces the LaserWriter, the first desktop
laser printer to contain PostScript.
1987 - PageMaker for the Windows platform is introduced.
1990 - Microsoft ships Windows 3.0.
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In the intervening years since PageMaker's introduction
and purchase by Adobe, Quark, Inc.'s QuarkXPress took
over as the sweetheart of desktop publishing applications.
But today Adobe's InDesign is making inroads in the
professional sector and wooing over many converts on
both the PC and Mac platforms.

While Macintosh is still considered by some to be the
platform of choice for professional desktop publishing,
dozens of "consumer and small business desktop
publishing" packages hit the shelves in the 1990s, catering
to the growing legions of PC/Windows users. Most notable
among these low-cost Windows desktop publishing
options, Microsoft Publisher and Serif PagePlus continue to
add features that make them more and more viable as
contenders to the traditional "professional apps."
Why is Desktop Publishing
Important?

Desktop publishing and graphic design
can make documents look better, prettier.
 Desktop publishing, used properly,
enhances visual communication and
streamlines the process of disseminating
information of all kinds.
 A. Desktop publishing is a tool that can
enhance communication by making it
possible to quickly and efficiently produce
printed and electronic documents.

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Desktop Publishing Software allows the user to
rearrange text and graphics on screen, change
typefaces as easily as changing shoes, and
resize graphics on the fly, before finally
committing a design to paper.
There are drawbacks to desktop publishing in
that it also makes it easier and less expensive to
produce really bad designs. So, while desktop
publishing is important, education in basic
principles of graphic design and desktop
publishing techniques is equally important.
What is the difference between
graphic design and desktop
publishing?
A. Graphic design jobs involve the creative process of
coming up with the concepts and ideas and arrangements
for visually communicating a specific message.
B. Desktop publishing is the mechanical process that the
designer and the non-designer use to turn their ideas for
newsletters, brochures, ads, posters, greeting cards, and
other projects into digital files for desktop or
commercial printing. While desktop publishing does
require a certain amount of creativity, it is more
production-oriented than design-oriented.

Graphic design is the process and art of
combining text and graphics and communicating
an effective message in the design of logos,
graphics, brochures, newsletters, posters, signs,
and any other type of visual communication.

Desktop publishing is the process of using the
computer and specific types of software to
combine text and graphics to produce documents
such as newsletters, brochures, books, etc.
DTP’s Software
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Adobe makes many software packages used by designers.
You've probably heard of Photoshop, for example. But
these other programs are not page layout software
applications for print publishing. They are graphics
software, Web design software, programs for creating and
working with the PDF format, such as Adobe Acrobat, and
other related software tools. The DTP software or page
layout software applications are:
Adobe FrameMaker
Adobe InDesign
Adobe PageMaker
Adobe Photoshop
Adobe Illustrator
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Corel is best known for its graphics suite that
includes Corel DRAW and Corel Photo-Paint. In
the past it has produced creative printing or
home publishing programs used for desktop
publishing too but the primary page layout
software from Corel is:
Corel Ventura
Microsoft produces Microsoft Word, Excel,
PowerPoint, and various consumer graphics and
creative printing programs but they are not DTP
software. Their entry into page layout for print is:
Microsoft Office Publisher
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Quark has other software but the one most closely
associated with DTP is QuarkXPress and its many
XTensions (produced by many third party vendors) that
enhance and expand the basic capabilities of QuarkXPress.
QuarkXPress
Serif produces a suite of applications for graphics and Web
design but the core desktop publishing software
application is:
Serif PagePlus
Also, a few of the other desktop publishing software
packages that qualify as page layout applications or
software suites that have a page layout component are:
Deneba Canvas
RagTime
CAPDM Model
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Capture
Author
Publish
Deliver
Manage
•
•
•
•
Pengurusan Perolehan
Pengurusan Penciptaan/perekaan data
Pengurusan Penerbitan
Pengurusan Penghantaran Produk
How a desktop published document
is created
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Template selection
How to Use Templates Effectively
How to Personalize Templates
Page size and margins setup
* Paper Sizes and Measuring Paper
Using Margins
Setting Up the Page in InDesign
Setting Margins, Columns, and Grids in InDesign
Columns or grid setup
* Grids
Guides
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Master pages setup
Master Pages in InDesign
Default Software Settings
Guides
Color palette customization
* Process Color
* Spot Color
The Color Palette in InDesign
Paragraph styles setup
Using Style Sheets
Document Defaults
Paragraph Spacing
Parts of type
stroke
Ascender stress
Type parts
serif
descender
counter
X-height
Parts of type
San serif
Serif
Parts of type
Serif
Serif
Parts of type
Different fonts
Arial
ABCDEFGHIJKLMNOPQR
STUVWXYZabcdefghijkl
mnopqurstuvwxyz
Parts of type
Different fonts
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef
ghijklmnopqurstuvwxyz12345687910å∫ç∂´
ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω
•ª¡™£¢∞§¶•ªº
Parts of type
Different fonts
Times
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdef
ghijklmnopqurstuvwxyz12345687910å∫ç∂´ƒ©˙ˆ
∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω
•ª¡™£¢∞§¶•ªº
Parts of type
Different fonts
Times
ABCDEFGHIJKLMNOPQRSTUVWXYZabcd
efghijklmnopqurstuvwxyz123
1´¨H
§
How type is presented
Flush left
Flush left type aligns all the words so that the left
side is lined up as is this example. It is also called
ragged right because of the appearance the other
side of the type takes. The space between letters,
and the space between words stay equal.
How type is presented
Flush right
Flush right type aligns all the words so that the
right side is lined up as is this example. It is also
called ragged left because of the appearance the
other side of the type takes. The space between
letters, and the space between words stay equal.
How type is presented
Centered
Centered type aligns all the type to the middle.
Spaces between letters and word remain the
same, the difference in the line length is split
between the left and the right side. Is difficult to
read because each line starts at a different spot.
How type is presented
Justified
The most common way that printed type is
displayed. The space between each letter and
word is modified so that each line begins at a
common point and ends at a common point. In
most cases the last line of a paragraph remains
flush left to avoid type spreading out to an
unreadable level.
How type is presented: Examples
How type is presented: Examples
Columns
Gutter
How type is presented
Units of measure
points and picas
1 inch = 6 picas
12 points = 1 picas
72 points = 1 inch
How type is presented
Units of measure
Points are used to measure type
Measure from the top of the ascender to the
bottom of the descender
How type is presented
Units of measure: points
2 inches
144 points
kj
How type is presented
Leading
Space between the lines can be altered so that a
given amount of type will take up less, or more
space. Standard leading is 5-10 percent over the
size of the font
How type is presented
Leading
Leading
LEADING
How type is presented
Kerning
Space between letters and words.
Can be altered to spread out type for effect
or to take up, or remove space.
How type is presented
Kerning
This is normal kerning
This is type with a lot of
kerning
How type is presented
Basic design principle
C. Contrast
R. Repetition
A. Alignment
P. Proximity
C.R.A.P. and type
Contrast.
• Variations in sizes, weights
and fonts can all give contrast
to a design.
• Contrast can help guide the
reader around a design.
C.R.A.P. and type
Repetition.
• Repetition within a
document can help connect
things that go together.
C.R.A.P. and type
Alignment.
Lining up objects can help help
provide order to a design
C.R.A.P. and type
Proximity. Object placed near
one another provides the
logical connection that the
items are of the same group.
Example
Example
Example
Assignment for next class
1.
2.
Read “Non-Designer’s” information on
C.R.A.P
Bring to next class the following.
-- Two examples of designs that conform
to the principle and that you feel are
good designs.
Design is not new
Fifth Century BC, Greece
examples
Ethiopia,
568 BC
examples
Book of Darrow,
680 AD
examples
La Operina d imparare di scrivere littera cancellaresca
1522
,
examples
Handbill
1876
examples
Type as art
1918
examples
Poster 1905
examples
Harper’s 1893
1918
examples
November 23, 1936
Fort Peck Dam
Margaret Bourke-White
June 14, 1968
Robert Kennedy
Bill Eppridge
November 23, 1936
Fort Peck Dam
Margaret Bourke-White