The U. S. Constitution corrected a weakness
of the Articles of Confederation by
F establishing a national legislature
G allowing state governments to have
power
H requiring that amendments be approved
by the states
J giving the national government the
power to collect taxes
Analyze the cartoon below and then answer the
question. How does the cartoonist make his point
about voter Apathy?
F
G
H
J
The decorations of the hall where the speech will be given
The location of the speaker in the room
The banner that reads “Voter Apathy”
No one came to hear the speech
Types of Campaign Advertising
Method
Definition
Characteristics
Testimonial
Endorsements from
celebrities
MTV
BET
Mudslinging
“attack ads”
Negative impression
embarrassing past
Transfer
Positive symbols of self
with negative symbols
of opposition
Self shaking hands,
opponent in jail
Card Stacking
Using statistics in a one Biased
sided manner
Method
Definition
Example
Plain Folks
appeal to average
people
Everyday actions
Glittering Generalities
positive first
impression
Images of a perfect
world, “saving our
schools”, “improving
America”, etc.
Bandwagon
Everyone else is doing
it so you should too
Group testimonials,
people carrying signs
in support,
endorsements from big
associations
Contrast Ad
Showing positive
aspects of the
candidate at the same
time as negative
aspects of the
opponent
Split screens
Examples
 Michael Steele http://www.youtube.com/watch?v=IE80xrBhNjI&NR=1
 Ron Paul http://www.youtube.com/watch?v=wchrOz46L14
 Mike Huckabee http://www.youtube.com/watch?v=MDUQW8LUMs8
 The One - http://www.youtube.com/watch?v=ZD4jv21GjrM
 Joe Manchin http://www.youtube.com/watch?v=xIJORBRpOPM
 Herman Cain http://www.youtube.com/watch?v=S6VnTqpTqvQ
Examples
 Vernon Robinson http://www.youtube.com/watch?v=QvotlhQ1P1Y
 Mitt Romneyhttp://www.youtube.com/watch?v=EP2GsRzROF8
 Bill Clinton http://www.youtube.com/watch?v=XoBFL6iwid4
 Barack Obama http://www.youtube.com/watch?v=eZ6fi_Qa2Dk
Examples
 http://www.youtube.com/watch?v=zPPLSHKH0h4&feature=r
esults_main&playnext=1&list=PL27CCE6D83042ACEF Barack
Obama
 http://www.youtube.com/watch?v=Z1mI_jO8sos - Roger
Williams
 http://www.youtube.com/watch?v=GhgiOSgBEYY Reagan
 http://www.washingtonpost.com/politics/decision2012/fourof-the-best-campaign-ads-of-2012-from-pig-pens-to-theprivate-sector/2012/09/25/ed7741fa-071e-11e2-a10cfa5a255a9258_video.html - Ads of 2012
 http://www.livingroomcandidate.org/commercials/1964/peac
e-little-girl-daisy - LBJ Daisy