CALIFORNIA STATE UNIVERSITY LONG BEACH
Report on Assessment
Spring 2015
Semester: Spring 2015
Degree Program Name: Business Administration
Department Name: College of Business Administration
Program Assessment Coordinator: Robert Chi, Associate Dean for Accreditation
Campus Extension / email: 5-1766, Robert.Chi@csulb.edu
1. Which student learning outcomes for this degree program were assessed over the past year?
CBA used Business Assessment Test (BAT) to assess a total number of 2469 students from 7
different campuses including Long Beach, Dominguez Hills, Fullerton, San Jose, Stanislaus,
Northridge, and San Francisco for 11 subject areas of business topics and general education.
1. Accountancy
2. Finance
3. Business Law
4. Management
5. MIS
6. Marketing
7. Supply Chain Management
8. International/Global
9. Economics
10. Ethics
11. Statistics
1B. Which General Education student learning outcomes were assessed? These do not need to have
been taught in GE courses. Please refer to the LEAP learning model available at
http://www.csulb.edu/ge.
2. Briefly describe how these outcomes are linked to CSULB's Institutional learning
outcomes (http://www.csulb.edu/divisions/aa/assessment/institutional_objective.html).
1. Well-prepared with communication, numeracy and critical thinking skills to successfully
join the workforce of California and the world or to pursue advanced study
-CBA has assessed the learning outcome of International/Global which is directly linked
to CSULB’s learning outcomes as stated above.
2. Critically and ethically engaged in global and local issues:
-CBA has assessed the learning outcome of Ethics which is directly linked to CSULB’s
learning outcomes as stated above.
3. Knowledgeable and respectful of the diversity of individuals, groups, and cultures
-CBA has assessed the learning outcome of Global which is directly linked to CSULB’s
learning outcomes as stated above.
4. Skilled in collaborative problem-solving, research, and creative activity.
This CSULB instructional learning goal was not assessed.
5. Accomplished at integrating the skills of a liberal education with disciplinary or
professional competency
Report on Assessment for Jul., 2015—page 2
- CBA has assessed the learning outcome of the disciplinary areas of 1. Accountancy, 2.
Economics, 3. Finance, 4. Business Law, 5. Management, 6. MIS, 7. Marketing, 8.
Statistics, 9. Supply Chain Management, 10. International/Global, and 11. Ethics which
are directly linked to CSULB’s learning outcomes as stated above
3. How was student learning assessed for each outcome?
CBA used BAT to assess each subject area with a total of 2521 students from 8 participating
CSU campuses. The average scores are illustrated below. Among them, Ethics has the highest
score while Business Law has the lowest.
Average score for 7 CSU Campuses (2469
samples) Spring 2015
100.00%
90.00%
80.00%
70.00%
70.37%
56.10%
46.82%
BLAW
65.06%
FIN
10.00%
42.81%
ECON
53.49%
44.06%
20.00%
47.89%
30.00%
50.91%
40.00%
62.63%
50.00%
88.21%
60.00%
0.00%
ACCT
MGMT
MIS
MKTG
STAT
SCM
INTL
ETHICS
Report on Assessment for Jul., 2015—page 3
4. What were the results of the assessment for each learning outcome?
We use the average of 6 other CSU campuses as the benchmark for CBA to compare. 3
out of 11 subjects do not meet the benchmark which are Finance, Supply Chain
Management, and Ethics.
100.00%
90.00%
80.00%
70.00%
70.33%
71.71%
54.66%
54.27%
46.79%
49.74%
BLAW
64.76%
65.84%
FIN
42.72%
43.35%
ECON
53.02%
54.00%
20.00%
44.24%
46.86%
30.00%
48.29%
48.02%
62.55%
63.35%
40.00%
50.90%
55.17%
50.00%
88.14%
87.71%
60.00%
10.00%
0.00%
ACCT
MGMT
MIS
MKTG
STAT
SCM
INTL
ETHICS
6 Campus Average
CSULB Average
Campuses Better
than CSULB
Accountancy
Northridge
Economics
Finance
Northridge
Fullerton
Dominguez Hills
Fullerton
Stanislaus
San Francisco
Northridge
CSULB average vs other 5
campuses average
> CSULB >
(64.12%)
7 campus average
(62.63%)
Campuses worse
than CSULB
Dominguez Hills
Fullerton
San Jose
Stanislaus
San Francisco
> CSULB >
(51.86%)
7 campus average
(50.91%)
Dominguez Hills
San Jose
Stanislaus
San Francisco
> CSULB >
(44.17%)
7 campus average
(47.89%)
San Jose
Report on Assessment for Jul., 2015—page 4
Business Law
Northridge
> CSULB >
(43.67%)
3 campus average
(44.06%)
Management
> CSULB >
(58.89%)
7 campus average
(53.49%)
MIS
San Jose
Stanislaus
San Francisco
> CSULB >
(43.52%)
7 campus average
(42.81%)
Marketing
Dominguez Hills
Fullerton
San Jose
Stanislaus
San Francisco
Northridge
Dominguez Hills
Northridge
Fullerton
> CSULB >
(68.49%)
7 campus average
(65.06%)
Dominguez Hills
Fullerton
San Jose
Stanislaus
San Francisco
Northridge
Northridge
Fullerton
> CSULB >
(47.44%)
7 campus average
(46.82%)
Dominguez Hills
San Jose
Stanislaus
San Francisco
Dominguez Hills
Fullerton
Stanislaus
San Francisco
> CSULB >
(62.86%)
3 campus average
(56.10%)
> CSULB >
(70.55%)
7 campus average
(70.37%)
> CSULB >
(88.84%)
7 campus average
(88.21%)
Statistics
Supply Chain
Management
International/
Global
Dominguez Hills
Ethics
Stanislaus
San Francisco
Northridge
Dominguez Hills
Northridge
San Jose
Dominguez Hills
Northridge
Fullerton
San Jose
Please send the completed report to your College Dean, the Vice Provost, and to the Director for
Program Review and Assessment. Please save a copy for your files. If you have any questions
or comments, please contact Sharlene Sayegh at x57094 or ssayeghc@csulb.edu.