Mary Lai
MBA, BSc(Hon)
Email: fm.itc.mary@gmail.com
Jack Lam
MSc(E-Commerce), BEng(Hon),
Chartered Certified E-Commerce Consultant,
OCP-DBA, OCP-ID, OCP-AD, CSA-DBA, SCJP
Email: fm.itc.jack@gmail.com
© Copyright 2012

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• Internet Marketing
• Mobile Marketing
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What is Internet Marketing (1)
• Internet Marketing usually refers to:
 E-commerce
 i-marketing
 eMarketing
 Online Marketing
 Web Marketing
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What is Internet Marketing (2)
• Internet Marketing also includes:
 Blog
 Emails
 Online Article
 Online Press Release
 Banner Advertising
 Search Engine Optimization
 Search Engine Marketing
 Social Media Network
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Why it is important?
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Types of Internet Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Digital Asset Optimization (DAO)
• Viral Marketing
• Email Marketing
• Affiliate Marketing
• Blog Marketing
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Search Engine Optimization
• Search Engine Optimization (SEO) is the process that enable your site to appear higher in a list of search engine results and generate targeted traffic.
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Search Engine Marketing
• Search engine marketing, or SEM, is a form of Internet Marketing. It is paid advertising within search engine results through Google,
MSN, Yahoo and other search engines.
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Digital Asset Optimization
• Digital Asset Optimization (DAO) is the new trend in Search Engine Optimization.
Promoting your digital assets like videos, images, documents, presentation through digital media channels.
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Viral Marketing
• Viral marketing and viral advertising is marketing technique induces Web sites or users to pass on a marketing message to other sites or users and create a word of mouth.
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Email Marketing
• Email marketing is process of promoting a product or service or an idea by sending direct emails to the target customer.
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Affiliate Marketing
• Affiliate marketing is the marketing of products through an affiliate system.
Technique that uses affiliates in order to generate leads.
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Blog Marketing
• Blog marketing is process of promoting a
Business via blogs.
• Wordpress, Blogger, Typepad etc.
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Importance of Internet Marketing
• Drive high quality traffic to the website
• Increase sales leads from customers
• Build brand visibility in online
• Increase profile against their competitors
• Target a global audience
• ROI tracking easy
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What is Mobile Marketing
• Anywhere – anytime
• Mobile marketing is mostly intiated by the user
• From exposure to involvment
• Get in the pocket
• Mobile marketing reaches the users where marketing have not been before
• Perfect tracking and response media
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Why Mobile Marketing?
• 1 billion people have access to Internet via their computer
• 1.2 billion televisions world wide
• Over 4 Billion Mobile Phones world wide
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Why Mobile Marketing?
• It’s the next mass medium… the new internet
• Mobile is the best and most innovative way to get close to consumers – delivering highly personal brand experiences
• Mobile can make old media new again
• Mobile is a natural extension of your multichannel campaigns.
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http://www.mobisitegalore.com
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~ Q & A ~
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~ THE END ~
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