Business Presentation
MISSION:
Touching Billion Lives through Innovations in Video Communication
Technologies
Agenda – Overview
•
About Vmukti Solutions Pvt Ltd
•
Opportunities /Market Drivers
•
Video Streaming Business Drivers
•
What does VMukti have to offer
•
Seeking Partnership
•
Future
•
Our customers - Cases
VMukti Proprietary - Must not copy without Permission.
About VMukti
• VMukti was conceptualized in 2005 as a venture of Adiance Technologies
Group and was spun off in October 2007 to form a new company.
• VMukti has developed a disruptive offerings with years of research from 7
countries which is required by educational institutes, enterprises,
government and all kinds of businesses one can think of…with support
from CIIE @ IIMA and investors including TDB fund.
• VMukti Operates in $ 50 billion Mass Video Communication (Video, Voice
and Content) industry driven by cost, time health and pollution issues
involved in travel, lack of skilled professionals and huge costs of
bandwidth and hardware for video infrastructure.
About VMukti
• The company offerings are certified by Intel and has received numerous
awards including NASSCOM, Red Herring & ISBA besides excellent
media coverage including TOI, CNBC, ET, DNA, HT and other National
and International publications.
• Its founders Hardik Sanghvi & Kushal Sanghvi have won many awards
including Prestigious TR35 from Massachusetts Institute of Technology
(MIT) in March 2010 and Techsparks 2010 from Microsoft and Canan
in August 2010.
• The Chairman of VMukti, Mr. Niru Mehta is the past Vice Chairman and
MD of Avaya Global Connect Ltd (earlier Tata Telecom) & has many
years of video conferencing industry experience.
India Organization
Hardik Sanghvi
CEO & Promoter Director
Niru Mehta
Chairman
He has been Chief Architect and Mentor to many of the VMukti’s path
breaking products and strategies like interactive broadcasting besides
serving organization through the excellence of his Business Development
Skills. Had Worked with Global giants like TCS & Xerox, US before
founding this venture and holds BE – EC degree.
Grew Avaya revenue
in India to over
700Crs, 44% CAGR
over 9 Years
Kushal Sanghvi
CMO & Promoter Director
Gaurang H. Dalal
Director
Led VMukti Sales team to achieve a staggering 12 big deals of 2-5 years
contracts in only first 180 days of commercialization. Holds MBA degree
from prestigious Gujarat University.
Portfolio Management
Consultant, Chairman
– Regional Stock
Exchanges, 30 Years
experience
Shrenik Shah
Vice President - Sales and Marketing - West
Vaibhav Shah
Director
Having 11 years in Multinationals like AGC and have handled assignments
at AGC Networks like Business Development Manager – Teleconferencing,
and National Sales Head
He carries more than
17 years of exp in
Capital market.
Highly Networked
person in BFSI
Industry
Sameer Gandhi
Vice President - Sales and Marketing - North
IIM-Ahmedabad and IIT-Delhi Alumni with 5 years of experience. Has been
instrumental in early success and acceptability of VMukti packages in the
Market.
A Challenge and An Opportunity
Lack of Gifted Experts/ Lack of Skilled Resources
Opportunity /Market Drivers
Business Mandates for
Enterprise
• Grow Revenue
• Reduce Cost
• Improve Productivity
• Customer
Responsiveness
• Go Green
Video Streaming Uses
• Training of all types
• Exec Communications
• Distance Learning /
eLearning
• Corporate
communications
• Event – Recording and
Streaming
• Sales / Marketing
communications
• Project
Communications
Drives Video Applications
• VOD Library
• Webcasting
• Virtual Classroom
• IPTV
• Tele-forensic
• Tele-Healthcare
• Security Surveillance
What are the Choices ?
•
Option 1: Audio conference
Not as effective as video communication
•
Option 2: Video over Satellite Communication
High Capital and operating expenses; High “Go Live” time; Lack of
Mobility
•
Option 3: Hardware based solutions
Not suitable for mass communication; Lack of Portability; High Lead
Time for live sessions
•
Option 4: Web based Conferencing Solution
Appropriate for one-on-one and few-to-few communications but not for
communication with larger groups
•
Option 5: Other Streaming Solutions
Not suitable for Conditions of developing countries; Requires very high
bandwidth and infrastructure
What does VMukti Offer ?
•
Full screen video streaming without jitters
•
Low CPU and Memory Usage
•
Provides Moderated Interactivity
•
Scalable to multiple audiences with high security
•
Easy set up and installation without external proprietary hardware
•
Works Across corporate Firewalls and Proxies
•
Audit reports and Live Monitoring
•
•
•
•
Low Bandwidth as low as 100 kbps at both, host end and viewer end
No buffering
Portable
All this with No QUALITY Compromise
What Made This Possible? Key Areas of Innovation…
• Distributed Architecture That Enables
Very High Scalability Without Incurring
High Capital Expense On Host Or Client
Side
• Motion Estimation Algorithms That
Enable Lower Bandwidth Consumption
Even For High Quality Full Screen Video
• Integration With Smart Phones To
Enable Ease Of Use For Mobile
Workforce
No Developed Country Solution Provider Has Developed
Solutions for Developing Country Requirements
• High Definition, IPv6 and APIs for the
next generation needs of the Industry
VMukti Packages…
1VC.TV
Webcasting
Social Network
CampusIn
VMukti for
Enterprise
Virtual
Classroom Social
Network
Private
Interactive Web
Channel(s) for
Corporate
Live Streaming on
Intranet/ Internet
VMukti CampusIn
VMukti Proprietary - Must not copy without Permission.
CampusIn – Considering Scenarios
 An educational institute has 2000 students in physical class rooms. They



would like to expand their coverage to other cities & towns & remote areas.
What can they do?
A coaching institute that would like to offer repeater courses and crash
courses to remote students to generate additional revenues without risking
the piracy of intellectual property, what can they do?
A private coaching institute that needs to enable away faculties and home
students without loss of quality…what are their options?
Gifted faculties who can’t start their coaching business due to lack of
infrastructure and expertise on sales and marketing, what can they do to
reach out to their target students without hassles?
Some indicative numbers
Revenue Stream
Content
Subscription
Studio setup
Content creation
support
% Share
CampusIn
partners
CampusIn
Content Provider
& Partners
30
30
40
0
100
0
0
100
0
VMukti Proprietary - Must not copy without Permission.
Seeking Inputs
• Have you used something like this before?
• What were the problems you faced, if any?
• Where do you see VMukti in your organization ?
• How do you plan to utilize it ?
• How do you think this would add value to your organization ?
•
We have a patented Architecture – which could be customized to your
requirement
Partnership
Why Partnership ?
•
•
•
•
•
•
Mutually use professional expertise – know how
Increase Customer Base through existing networks
Collaborative and strategic alliance
Garnering boundary less Relationships
Untapped business opportunities
Jointly leveraging advantages of cost-efficient infrastructure, invaluable
knowledge-power and quality resources.
Our Business Pricing Model
Future Business
• Expected to clock 4 fold increase in Sales as compared to last year
– 70% business through partners as against 30% last year; Increase in
customers from 6 to 55
• 2Mn viewer minutes served through 1VC Webcast Network in last 30 days
• 1vc.tv and Campusin.com launched in beta
• Continued R&D to maintain the technological dominance in Interactive
Streaming Space
– At least One Provisional Patent in place; Plan to apply for at least 2-3
more patents in coming months/years
Future - Business
• Numbers to be Tracked (1VC & CampusIn)
– Viewer Minutes Served
– Number of registered students
– Number of registered faculties
– Number of Course Minutes Served
• Maintain 4 fold increase in sales for at least next 2 years.
– Sales target for 2011-2012 INR 5Cr to 6Cr
• Few Govt and large orders may materialize in coming months
Technology
• Provisional Patent for HQ video at bandwidth as low as 100kbps
• Real-time streaming algorithm enhanced to support highest latency
becoming one of the top interactive streaming solutions in countries like
India.
• Inclusion of social media tools with native support for facebook and twitter.
• Launch of next generation portals in beta: 1vc – broadcasting social
network; CampusIn – Education social network
• Support for 30 fps
Future Technology
Mobile View
TV View
Mobile broadcast
HD Support
Client Name: Indian Institute of Management – Ahmedabad (IIM-A)
Key Message
Reached Thousands of Participants Across 110 locations and 70 countries
“This technology provides all features to give a real classroom type environment to both the students as
well as the faculty hence it can be very well said it's a complete food in one Meal”
Case Study Crime Site Investigation
Case Study Monitoring & Surveillance
Key Message
Monitoring 1000s of sites through webcams and low cost datacards
Client – IIFM Institute
Key Message
Effectively Reached Agents in Far Corners of India from UK (away faculty and remote users)
“It was an excellent session being done very easily with no downloads & Constant interactivity with the
viewers and answering their queries instantly it was as if a face to face talk between the pulpit & the
pews.” - Mr. Aaron Gill Faculty IIFM - & NY Stock Exchange Commodity Head
Competitive Analysis
Complete Feature Set
VMukti
Web based
conferencing
software
Hardware
based
conferencing
Satellite
based
Other Web based
Streaming
software
Full Screen HQ Video for Virtual Broadcast
that works in existing infrastructure and
bandwidth of India on data
card/broadband
For Mac, Windows & Linux
Hosted Version/Web based version
Ease of Use (Technical Assistance not
required)
Video Library of Live as well as prerecorded events
Professional Support
Moderated Presentation/Chat
15000+participants in a single session
Interactivity via chat and audio and video
H/W kit for Broadcast setup
Anywhere host/anywhere participant (No
Proprietary H/W)
Developed by an Indian company for
developing country needs
Streaming Delay
GA 16 Seconds/
Beta: 2 seconds
10-20 seconds
<2 seconds
Approx 2
seconds
10 seconds-1 minute
CPU and Memory
Low
High
NA
NA
Very High
VMukti Proprietary - Must not copy without Permission.
How Good is This Innovation??? This Product??? VMukti
We Will Let The Experts Speak for Us…
And, It’s Also Endorsed By Media…
VMukti Has Been Covered By Who Is Who Of Indian Media
Clients
40 Partners - 55 Customers - Approx 200000 Users
In Summary…
• We have developed a disruptive technology which is required
• Technology which is built to cater specific problems of India makes Video
Communication accessible & affordable
• Technology is Proven; Enough Empirical Evidence
• Risks are low and gains are high