2.6
Competition for the
Entertainment Dollar
What is SEM?
2.6
Competition for the Entertainment Dollar
Disposable Income:
is total personal income minus
personal current taxes.
Disposable income = gross income - taxes
What is SEM?
2.6
Competition for the Entertainment Dollar
Discretionary Income:
is disposable income (after-tax income),
minus all payments that are necessary
to meet current bills. Money left to
spend after necessary expenses are
paid such as mortgage, utilities,
insurance, food…
Discretionary income = gross income - taxes - all
compelled payments (bills)
What is SEM?
2.6
Competition for the Entertainment Dollar
There is only so much discretionary income
available in today’s economy
The competition for entertainment dollar
increases when the economy is in a recession
What is SEM?
2.6
Competition for the Entertainment Dollar
The results of a Fortune poll released in May of 2009
showed discretionary spending in America to be at a
thirty year low.
In 2014 slightly less than half of all Americans
(45%) report spending more than they did a year
ago, while 18% report spending less
Regardless of economic conditions, the role of the
sports and entertainment marketer is to find
ways for consumers to spend those dollars
with their organization
What is SEM?
2.6
Discussion Topic:
Competition for the Entertainment Dollar
Consider what you do with your leisure time…
Where do you spend your entertainment dollars?
What entertainment options are available to you in
your community?
What is SEM?
2.6
Competition for the Entertainment Dollar
Let’s examine the many entertainment
possibilities available to residents in the
Denver Metro Area…
What is SEM?
2.6