8 Producing Quality Goods and Services Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives ① Explain the nature of production. ② Outline how the conversion process transforms raw materials, labor, and other resources into finished products or services. ③ Understand the importance of service businesses to consumers, other business firms, and the nation's economy. ④ Describe how research and development lead to new products and services. ⑤ Discuss the components involved in planning the production process. ⑥ Explain how purchasing, inventory control, scheduling, and quality control affect production. ⑦ Summarize how productivity and technology are related. Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 2 Operations Manager The person who manages systems that convert resources into goods and services Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © NEVENA RADONJA/SHUTTERSTOCK Marketing research Planning Control operations • Quality • Performance • Inventory • Cost 3 Manufacturing: U.S. Competition in the Global Marketplace 1940s -1970s U.S. dominated global manufacturing By late 1970s, Japan, Germany, Taiwan, Korea, Singapore, Sweden and others were competing © MYPIXXX/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 4 Manufacturing: The Bad News Employment in the manufacturing sector has decreased. • Outsourcing to low-wage workers in countries where regulations are lax • Costs 20% more to manufacture in U.S. © JUSTASC/SHUTTERSTOCK • Decreased consumer demand for manufactured goods 9% of current workforce 7 million jobs lost since 1979 Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 5 Manufacturing: Output Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 6 Manufacturing: Employment Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 7 Manufacturing: The Good News U.S. produces 18% of global manufacturing output $2 trillion of U.S. economy © YURI ARCURS/SHUTTERSTOCK 60% of U.S. exports 2 million job openings by 2018 3 related jobs for each manufacturing job Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 8 Manufacturing: The Good News (cont'd) Americans make more goods with fewer employees through innovation and elevated skill Reshoring (aka onshoring, insourcing): U.S. manufacturers bringing jobs back to U.S. • Increasing foreign labor costs © FABIO BERTI/SHUTTERSTOCK • High shipping costs • Quality and safety issues • Speed of product development • Federal and state subsidies Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 9 Manufacturing: Elements of Success The most successful U.S. firms have focused on: • Customer needs and product quality • Employee motivation • Supplier quality and prices • High-tech, customizable manufacturing systems • Lower costs through control procedures • “Green” manufacturing Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 10 Careers in Operations Management: Types of Mass Production Mass Production © DVARG/SHUTTERSTOCK Analytical Process Synthetic Process © RAINER PLENDL/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11 Careers in Operations Management: Characteristics of Success Ability to motivate and lead Understanding of the potential of technology Appreciation of control processes that lower costs and improve quality Understanding of the relationship among customer, marketing, and production © WAVEBREADMEDIA/SHUTTERSTOCK © VIOLETKAIPA/SHUTTERSTOCK © LEVENT KONUK/SHUTTERSTOCK © BIKERIDERLONDON/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 12 The Conversion Process: Utility The purpose of manufacturing is to provide utility to customers. Utility: the ability of a good or service to satisfy a human need • Form © DONATAS1205/SHUTTERSTOCK • Place • Time • Possession Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 13 The Conversion Process: Form Utility (cereal bowl) © ORIORI/SHUTTERSTOCK Created by people converting raw materials, finances, and information into finished products © JIM BARBER/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 14 The Conversion Process The conversion process converts ideas and goods into useful goods and services. Conversion Production Inputs 1. 2. 3. 4. 5. 6. Plan Design Execute Evaluate Improve Redesign Outputs Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 15 The Conversion Process: Factors Focus: The resource(s) that make up the major or most important input • Financial • Material • Information • People Magnitude of change: Degree to which the resources are physically changed Number of production processes Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 16 The Increasing Importance of Services: Service Economy A service economy is one in which more effort is devoted to the production of services than the production of goods. Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 17 Characteristics of Services The production of services varies from the production of goods. • Services are consumed immediately and cannot be stored. • Customers are much more involved in obtaining the service they want or need. • Services are provided when and where the customer desires. • Services are usually labor intensive. • Services are intangible, making it difficult to evaluate customer satisfaction. Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 18 The Service Process Determine identity and needs of customer Redesign operating systems and services to improve the customer's experience The Service Process Measure customer satisfaction Develop a plan to deliver services Evaluate operating systems Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 19 The Service Process: Evaluating Quality © PAKHNYUSHCHA/SHUTTERSTOCK Service firms often listen more carefully to customers and respond more quickly to changing needs. What are some other examples of tools service firms can use to evaluate customer satisfaction and anticipate customer needs? Is customer satisfaction more important in some industries than in others? Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 20 New Products and Services: Research and Development A set of activities intended to identify new ideas that have the potential to result in new goods and services Basic research Uncovering new knowledge; scientific advancement without regard for its potential use Applied research Discovering new knowledge with some potential use © MICHAELJUNG/SHUTTERSTOCK Development and implementation Activities undertaken to put new or existing knowledge to use in producing goods and services Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 21 New Products and Services: Product Life Cycle © S.JOHN/SHUTTERSTOCK What would happen to a firm that sells only one product? Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 22 New Products and Services: Product Refinement and Extension Product refinement • Improving a product’s performance characteristics to increase its utility to consumers Product extension • Improving and adding additional performance features that extend the want-satisfying capability of the product and its life cycle in the market © SHI YALI/SHUTTERSTOCK © DJA65/SHUTTERSTOCK © COBALT88/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 23 Planning for Production Once research and development identifies an idea that meets customer needs, three additional steps are used to convert the idea to an actual good or service. Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 24 Planning for Production: Design Planning Development of a plan for converting an idea into an actual product or service What will it look like? Where and how will it be produced? What options will be included? © KROMKRATHOG/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 25 Design Planning Product Line Product Design Capacity © FANFO/SHUTTERSTOCK © YAKOBCHUK VASYL/SHUTTERSTOCK © BRANISLAVPUDAR/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 26 Design Planning: Product Line Group of similar products that differ only in relatively minor characteristics Balance customer preferences and production requirements What are the benefits and drawbacks of “long” and “short” product lines? © FANFO/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 27 Design Planning: Product Design Process of creating a set of specifications from which a product can be produced. The product design must be complete and detailed © YAKOBCHUK VASYL/SHUTTERSTOCK What is involved in the product design of services? Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 28 Design Planning: Capacity Amount of products or services that an organization can produce in a given period of time Operations managers determine capacity What happens if a firm overestimates capacity? Underestimates? What can happen if a firm tries to increase capacity without rethinking their line and design? © BRANISLAVPUDAR/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 29 Design Planning: Automation and Technology Labor-intensive Technology People do most of the work Low initial cost High operating cost © BARTLOMIEJMAGIEROWSKI/SHUTTERSTOCK Capital-intensive Technology Machines do most of the work High initial cost Low operating cost Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © SFC/SHUTTERSTOCK 30 Site Selection and Facilities Planning: Existing Factory To build or not to build… Does the existing facility have the capacity to handle the increased demand for production? Is the cost of refurbishing or expanding the existing facility less than constructing a new facility? © JELLE VD WOLF/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 31 Site Selection and Facilities Planning: Build a New Facility Considerations in choosing a location: Location of customers and suppliers Availability and cost of labor Quality of life in the proposed location Cost of land and construction Taxes, regulations, and laws Financial support and subsidies Special resource requirements © KEKYALYAYNEN/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 32 Build a New Facility: Human Resources Human resources manager and operations manager must work together © OZZON/SHUTTERSTOCK • The appropriate skills must be identified • Employees with the right skills must be recruited • Training programs must be developed • Compliance with human rights policies and wage laws must be ensured Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 33 Process Layout Process layout is used when small batches of different products are created or worked on in a different operating sequence. Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 34 Product Layout Product layout (assembly line) is used when all products undergo the same operations in the same sequence. Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 35 Fixed-Position Layout Fixed-position layout is used in producing a product that is too large to move. Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 36 Operational Planning FOUR STEPS IN OPERATIONAL PLANNING • Step 1: Select a planning horizon - The period during which a plan will be in effect; commonly one year • Step 2: Estimate market demand - The quantity that customers will purchase at the going price - Demand is estimated for the planning horizon • Step 3: Compare market demand with capacity - If market demand and the facility’s capacity are not equal, adjustments may be necessary • Step 4: Adjust products or services to meet demand - Increase capacity to meet demand - Ignore excess demand - Eliminate excess capacity Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 37 Operations Control Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 38 Operations Control: Purchasing Ensure that required materials are available when they are needed, in the proper amounts, at a minimum cost Choose suppliers based on: • Price • Reliability • Shipping costs • Quality • Credit terms Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 39 Operations Control: Inventory Control Process of managing inventories in such a way as to minimize inventory costs • Holding cost: storage cost • Stock-out cost: cost of running out of inventory Raw-materials inventory Work-in-progress inventory Finished-goods inventory Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 40 Inventory Control: Materials Requirement Planning (MRP) MRP is a computerized system that integrates production planning and inventory control ERP is an extension of MRP © HELDER ALMEIDA/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 41 Inventory Control: Just-in-Time Inventory System Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © BILAN 3D/SHUTTERSTOCK Ensure materials and supplies arrive at a facility just when they are needed so that storage and holding costs are minimized 42 Operations Control: Scheduling Process of ensuring that materials and other resources are at the right place at the right time Routing: sequence of workstations Timing: specifies when materials arrive at each station and how long they stay there Follow-up: monitoring schedules to ensure that the work flows according to a timetable Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 43 Operations Control: Quality Control Process of ensuring that goods and services are produced in accordance with design specifics Quality is an essential ingredient of goods and services Defects decrease and profits increase Reduces rework Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 44 Quality Control: Malcolm Baldrige National Quality Award Given by the President of the United States to organizations judged to be outstanding in specific managerial tasks that lead to improved quality for products and services Using the Baldrige criteria results in: • • • • • Better employee relations Higher productivity Greater customer satisfaction Increased market share Improved profitability Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 45 Three Types of Control Source: Robert Kreitner, Management, 10th ed. (Boston: Houghton Mifflin, 2007), p. 503 Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 46 Quality Improvement Techniques Continuous Improvement Ongoing effort to eliminate problems and improve quality Statistical Process Control (SPC) Sampling to obtain data that are plotted on charts and graphs to pinpoint problem areas in process Statistical Quality Control (SQC) Detailed set of specific statistical techniques used to monitor all aspects of production process © DUCU59US/SHUTTERSTOCK Benchmarking Identifying industry best practices Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 47 Quality Control: Employee Participation Quality Circle Team of employees who meet on company time to solve quality problems Inspection Examination of the quality of a work-in-progress © YURI ARCURS/SHUTTERSTOCK © MICHAELJUNG/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 48 Quality Control: Total Quality Management Customer Satisfaction Atmosphere of Continuous Quality TQM Employee Participation Supplier Relationships Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 49 © JOAN KERRIGAN/SHUTTERSTOCK Quality Control: Six Sigma Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 50 Quality Control: World Quality Standards International Organization for Standardization (ISO) Network of national standards institutes and similar organizations from over 160 countries charged with developing standards for quality products Standardization achieved through consensus agreements American National Standards Institute (Washington, D.C.) Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 51 World Quality Standards: ISO © DIETMAR HOEPFL/SHUTTERSTOCK ISO 9000 Certification for manufacturers and service providers based on quality management Design Production Process Product Testing ISO 14000 International standards for incorporating environmental concerns into operations and product standards Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 52 Using the Internet There are several web-based sources of information and journals devoted to quality management and production issues. © VICTOR CORREIA/SHUTTERSTOCK National Association of Manufacturers: www.nam.org Quality Digest: www.qualitydigest.com Industry Week: http://www.industryweek.com Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 53 CLASS EXERCISE Assume you are in charge of product development for a small manufacturing firm that produces three different sizes of paper clips. What types of purchasing decisions would you need to make in order to manufacture these products? How would you balance the problems of excessive holding costs and potential stock-out costs? What specific steps would be used to manufacture a paper clip? Should you be concerned with quality control for inexpensive products like paper clips? Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 54 Improving Productivity with Technology Productivity – Average level of output per worker per hour Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 55 Improving Productivity Growth: Lean Manufacturing Lean manufacturing – Eliminating waste from activities required to produce a product or service Reduction in resources required More efficient use of employee time Improved quality Increased profits © DUSIT/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 56 Productivity Growth Rates Nations with the largest increase in output per hour 2011 Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 57 Improving Productivity with Technology: U.S. Productivity Real Value-Added Output divided by combined inputs U.S. Major Sector Multifactor Productivity 110 105 100 95 90 85 80 Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 58 Improving Productivity with Technology: U.S. Productivity (cont’d) How can the U.S. improve productivity and compete globally? Stabilize economy Increase employee motivation Eliminate unreasonable government regulations Use manufacturing techniques to increase productivity in service industry Increase use of automation, robotics, and computer manufacturing systems Emphasize customer satisfaction Increase innovation and research and development efforts Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 59 Impact of Automation, Robotics, and Computers Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © MAKSIM DUBINSKY/SHUTTERSTOCK © MAKSIM DUBINSKY/SHUTTERSTOCK © RAINER PLENDL/SHUTTERSTOCK Automation • The total or near total use of machines to do work Robotics • The use of programmable machines to perform a variety of tasks by manipulating materials and tools • Work quickly, accurately, and steadily • Effective in tedious, repetitious, and hazardous tasks 60 Computer Manufacturing Systems: CAD Computer-aided design (CAD) – the use of computers to aid in the development of products © RAGMA IMAGES/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 61 Computer Manufacturing Systems: CAM Computer-aided manufacturing (CAM) – The use of computers to plan and control manufacturing processes © JANEZ HABJANIC/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 62 Computer Manufacturing Systems: CIM CAD + CAM = CIM (Computer-integrated manufacturing) Improved flexibility More efficient scheduling Higher product quality © MAKSIM DUBINSKY/SHUTTERSTOCK Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 63 Flexible Manufacturing Systems Traditional assembly lines require expensive retooling of equipment when a new product is introduced (continuous process) © DMITRY KALINOVSKY/SHUTTERSTOCK Flexible manufacturing system (FMS) combines electronic machines and computer-integrated manufacturing in a single production system (intermittent process) Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 64 Flexible Manufacturing Systems: Customer-Driven Production Customer-driven production – A manufacturing system driven by customer needs and what customers want to buy Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © 300DPI/SHUTTERSTOCK Can customize manufacturing for each customer 65 Sustainability © ALEXMILLOS/SHUTTERSTOCK Meeting the needs of the present without compromising the ability of future generations to meet their own needs Resources are limited Efforts to reduce waste and sustain the planet can improve profitability Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 66 © DVPODT/SHUTTERSTOCK Technological Displacement Automation cuts manufacturing time, reduces error, and simplifies retooling procedures Many robots work with humans to make jobs safer and easier Automation will bring change to many jobs; many workers will have to retrain or seek jobs in other sectors of the economy Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 67