SNS COLLEGE OF ENGINEERING, COIMBATORE
DEPARTMENT OF MANAGEMENT STUDIES
II MBA
BA - 7012 RETAIL MANAGEMENT
UNIT-1
Part-A
1. What Is Retailing.
2. What are the challenges of retailing
3. What are the opportunities of retailing
4. Discuss the trends in brief in retailing
5. Define policy.
6. What are the government policies in retail sector?
7. What is global retailing?
8. Give the advantages of global retail marketing.
9. List the socio economic factors in retail marketing.
10. How will you classify retail sector in India.
11. Give any four applications of information Technology in retail sector.
12. What is retail branding?
13. What is Universal Product Code (UPC)?
14. What is Public Distribution System (PDS)?
1. Explain specialty retail shops. What is global retailing?
2. Give the advantages of global retail marketing.
3. List the socio economic factors in retail marketing.
4. How will you classify retail sector in India.
15. Give any four applications of information Technology in retail sector
16. What is global retailing?
17. Give the advantages of global retail marketing.
18. List the socio economic factors in retail marketing.
19. How will you classify retail sector in India.
20. Give any four applications of information Technology in retail sector
Part- B
1. Give an overview of Global Retailing.
2. What are the Challenges and opportunities retailing.
3. Give in detail about Retail trends in India
4. What are Socio economic and technological Influences on retail management?
5. Explain the Government of India policy implications on retails.
6. What are the Challenges and opportunities retailing.
7. Give in detail about Retail trends in India
8. Give the overview on involvement of government on retail marketing.
UNIT-2
Part-A
1. What are organized sectors?
2. What are unorganized sectors?
3. Define retail format.
4. What are the types of retail format?
5. What are the characteristics of retail format?
6. List the emerging trends in retail formats.
7. Define Organised sector.
8. Give the importance of retail formats.
9. What are the ethical issues in marketing decision?
10. Explain the impact of the internet on markets?
11. Explain customer driven organization?
12. Discuss the techniques of acquiring the customers on the web.
13. Discuss the advantages and limitations of online marketing. List the emerging trends in
retail formats.
14. Define MNC’s.
15. Why are retail formats important?
16. What are the ethical issues in marketing decision?
17. Explain the impact of the internet on markets?
18. Explain customer driven organization?
19. Define organized sectors?
20. Why is retail format needed in retail organization?
Part- B
1. What are the Organized and unorganized formats available in retail sector?
2. What are the different types of organized retail format?
3. Enumerate the Characteristics of each format.
4. Explain the emerging trends in retail formats
5. Explain the MNC's role in organized retail formats.
6. Enumerate the Characteristics of each format.
7. Write in detail about online marketing. State the advantages of online marketing.
8. Discuss in detail about the types of retail stores in India.
9. Discuss about the origin of retailing in India.
10. Discuss about the advantages and dis-advantages of organized and un-organized retail
stores in India.
UNIT-3
Part-A
1. Define retail location.
2. What are internal atmospheric?
3. What are external atmospheric?
4. Define positioning.
5. What are the factors to be considered for positioning the retail shop?
6. Define service quality.
7. Give Importance of Retail store image.
8. Define supply chain management.
9. Define Service.
10. What is a quality of service?
11. Define Pricing.
12. Give the decision making process.
13. Define retail positioning.
14. What is supply chain?
15. What is retail service? Give Importance of Retail store image.
16. What is impulse buying?
17. Define Service.
18. What is a quality of service?
19. Define retail location.
20. What are internal atmospheric?
Part- B
1. How do you choose the Choice of retail locations?
2. Explain the internal and external atmospherics in retail sector.
3. How will you Building retail store Image?
4. Explain in detail about Retail service quality management and its process.
5. Explain the Retail Supply Chain Management.
6. What are the factors to be considered to have an effective Retail Pricing Decisions.
7. How will you Position of retail shops as to improve it in better manner?
. Explain in detail about Retail service quality management and its process.
UNIT-4
Part-A
1. Define merchandising.
2. Enumerate stages in retail planning process
3. Give a short notes on “Grid Layout”
4. Spell out the elements of “ Retail Mix”
5. Difference between service and merchandise retailing.
6. What is meant by category killer?
7. What is ABC Analysis?
8. What is economic order quantity?
9. Explain service retailing.
10. Define Store brands.
11. What is advertising?
12. Define brand.
13. Define E- Commerce.
14. What is online marketing?
15. List the advantages of online marketing.
16. What is visual merchandising?
17. What is space management?
18. Explain about retail audit.
19. What is retail accounting?
20. What is online shopping?
Part- B
1. Explain briefly about Visual Merchandise Management.
2. Enumerate the Space Management in retail sector.
3. How the Retail Inventory Management will be executed in retail sector.
4. How the Retail accounting and audits plays vital role in retail sector.
5. What are Retail store brands? Explain in details.
6. Discuss how retail accounting is used in retailing business.
7. Discuss about the popularity of Wal-Mart in India.
8. What are Retail advertising and promotions in retail marketing?
9. Explain in detail about Retail Management Information Systems
10. Give an importance of online retail – Emerging trends.
UNIT-5
Part-A
1. Explain about retail shopper behavior.
2. What is life style in retail shopper behavior?
3. What is service retailing and product retailing?
4. What is non-traditional retailing?
5. Define shopper profile analysis.
6. Define buyer decision making process.
7. What is retail sales force Management?
8. Define Complaints Management.
9. List few challenges of retailing in India.
10. What do you mean by value delivery in retailing
11. Define sales force.
12. What is interactive marketing in retailing?
13. Define buyer behaviour.
14. What is penetration in Market?
15. What is non-mercantile retailing?
16. Define shopper profile analysis.
17. What is non-traditional retailing?
18. Define buyer decision making process.
19. What is penetration in Market?
20. What is life style in retail shopper behavior?
Part- B
1. How will you understand the Retail shopper behavior?
2. Explain the Shopper Profile Analysis.
3. What are the Shopping Decision Process by the customers in retail sector?
4. What are the factors influencing retail shopper behavior?
5. Explain the effectiveness of Complaints Management.
6. Explain about the Retail sales force Management.
7. What are the Challenges in Retailing in India?
8. Explain in detail about the steps in Buyer Decision Process.
9. Explain in detail about the factors which influence the customer’s decision making process.
10. Explain about Complaint Management in Retailing.