Emerald Group Publishing Limited
Practitioner Author Pack
IDEA – PUBLISH – AUDIENCE
www.emeraldinsight.com
Emerald Group Publishing Limited
Behind the name
Founded in 1967 as an offshoot of the University of Bradford, Emerald Group Publishing has
become the world’s leading scholarly publisher of journals and books in business and
management with a strong and growing presence in disciplines including LIS, social
sciences, engineering, linguistics and audiology.
“Practitioner authors” are key to
providing ideas, initiatives,
success stories and strategic
impact to the world of business
& management
Take an Idea
“Practitioner authors” are at the
forefront of business &
management dynamics. Tell
those who count what you and
your company are achieving
Publish it
Reach an
Audience
IDEA
Where to source ideas…
Everyday, we are tasked with putting together reports, presentations and briefings about various aspects of
the business. In many of these presentations, new ideas and initiatives, along with strategic
achievements, will be the core emphasis.
Use these ideas, presentations & reports as a stepping-stone to developing a case study or a view point
with Emerald and reach a wide audience.
Career
Altruism
Own Business
80% of our authors
published with a view to
career progression and
personal development
85% published for
esteem and receive
internal and external
recognition
50% published to
receive company
recognition and
promote business
Subject Development
70% wanted to share
knowledge and
experience
PUBLISH
Make your ideas go further
Why Publish with Emerald?
‘We all play a pivotal role in our organizations. Publishing with
Emerald is an opportunity to share ideas, successful
outcomes and professional scenarios with an international
audience.’
Work in Print – Name in Print
Share your Ideas - Develop your career
Prove Success – Support Future Decision
Demonstrate your Knowledge – External Recognition
Highlight new initiatives – Internal Recognition
What we have learnt from our own research?
Recent results of an internal survey demonstrated that both past Emerald practitioner authors and our editors agree that
Career Progression & Personal Development, Sharing Knowledge & Experience and Internal & External Recognition are the
top three reasons for submitting work to be published.
AUDIENCE
Who will read your work?
Corporate Organizations
Universities
Public & Gov
‘With 21 subject areas and total downloads of 24 million fulltext articles in 2010, your audience is
international and diverse.’
Accounting and Finance
Learning & Development
Advanced Automation
Library & Information Studies
Business Ethics & Law
Management Science/Studies
Economics
Managing Quality
Education Management
Marketing
Enterprise and Innovation
Operations & Logistics Management
Health Care Management
Organization Studies
Human Resource Management
Performance Management & Measurement
Industry & Public Sector Management
Property & Real Estate
Information & Knowledge Management
Strategy
International Business
Tourism & Hospitality
Our channels
From our Journals to Electronic access
Idea – Topic
EMF – Emerald Management First
Through our own research,
both our authors and
editors agree that there is
a demand for ideas and
topics of interest to
become case studies and
view points.
Each month, content from our 200
journals spanning 21 subject areas is
uploaded into our EMF database. This
comprehensive database is aimed at
Managers and Professionals who wish
to keep abreast of the most current
research topics in the world of business
and management.
Case Study
View Point
200+ Journals in which to be
published
Submissions will be made to an
appropriate Journal. Your work will be
reviewed for quality assurance. and,
subject to acceptance, your work will
appear in the prestigious journals.
Further Information
Emerald Group Publishing Limited…
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Founded 1967.
As a publisher we are international, inclusive, supportive of research and committed to improve author, reader
and customer experience.
Being Published Means…
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Your paper is permanent – published material enters a permanent and accessible knowledge archive – the
“body of knowledge”.
Your paper is improved – through the interventions of a reviewer.
Your paper is actively promoted – reaching a large audience.
Your submission is trustworthy – material which has been published carries a QA stamp.
Essentials of a Case Study or Viewpoint…
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Purpose – Clear Direction
Argument and Findings – Coherent and justified
References – Complete and Consistent (refer to guidelines)
Further Information
Editors & Reviewers Look for…
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Practitioner content – 82% of editors agree that practitioner content appeals to current readership
Originality – Case studies and Viewpoints on various topics
Relevance to & Extension of existing knowledge and theories
Practical Implications – The working environment
Adherence to the editorial scope and objectives of the Journal
Revision of Paper…
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Consult with employer to ensure effective time management
Consult with employer to ensure consistency and applicability
Let the reviewer take precedent over corrections and take suggestions constructively
We are here to support you…
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View our extensive author guidelines HERE
View examples of Case Studies and Viewpoints HERE
View a list of potential journals and their objectives HERE