FASHION
RETAILERS
Fashion Marketing
MKT 8140
10th and 11th grade
Miss Baranowski
“Shopper” Game
• Any time you
participate, get an
answer correct or win
the game you will get
“shoppers”
• The point of these is to
get rewarded for
participation in class
• At the end of class we
will count up all the
“shoppers” we have and
whoever has the most
wins the big prize!!!
Yesterday we learned……
• Classifications of fashion
merchandising
• Definitions of men’s, women’s,
& children’s wear
• Definitions of household
textiles, accessories, soft goods
and cosmetics
Today’s Overall Objective…
After a PowerPoint presentation, group
work and a game, students will be able to
define and compare different fashion
retailers, their target markets and
provide examples of each with 100%
accuracy by an evaluation worksheet
created and distributed by the teacher.
Today’s Enabling
Objectives…
• Define different fashion
retailers
• Discuss advantages &
disadvantages of each retailer
• Give examples and define
target markets for each
retailer
Related Standards of
Learning
English
11.4 The student will read and analyze a variety of
informational materials.
a. Use information from texts to clarify or refine
understanding of academic concepts.
b. Read and follow directions to complete an application for
college admission, for a scholarship, or for employment.
c. Apply concepts and use vocabulary in informational and
technical materials to complete a task.
d. Generalize ideas from selections to make predictions about
other texts.
e. Analyze information from a text to draw conclusions.
Let’s get ready to
learn and have
fun!!!!!
Department Stores
• Carry a variety of brands for men, women and
children
• Offers a variety of merchandise besides
fashion items
• Product lines carried: Clothing, Home
Furnishings, and Household goods
• Each line is operated as a separate
department managed by specialist buyers or
merchandisers
• Tend to have a higher cost
• Examples: Saks Fifth Avenue, Nordstrom,
Macy’s, JCPenney
Specialty Stores
• Carry narrow product line
• Have a deep assortment within that line
• Apparel stores, sporting goods stores,
furniture stores, book stores
• Can be single-line (clothing store) or
limited-line (men’s clothing store)
• Examples: Athlete’s Foot (sports shoes),
Chantilly Lace (formal wear), Bath and
Body Works (cosmetics and bath
supplies)
Chain Stores
• A group of stores that are owned,
managed, and controlled by a central
office
• They offer lower prices than department
stores
• Found in most malls across the USA
• Carry a consistent line of products for
their target customers
• Examples: American Eagle, Gap,
Abercrombie and Fitch
Discount Stores
• One of the fastest growing areas of
retailing
• Sell standard merchandise at lower
prices by accepting lower margins and
selling higher volumes
• Generally sells its merchandise at lower
prices offering mostly national brands,
not inferior goods
• Examples: Target, Wal-Mart, Kmart
Off-Price Stores
• Sell a changing and unstable collection of
higher-quality merchandise, often
leftover goods, overruns, and irregulars
• Offer irregular or closeout fashions at 20
to 80 percent off first-quality prices
• They buy at less than regular wholesale
prices and charge consumers less than
retail prices
• Examples: TJ Maxx, Ross, Marshall's,
Loehmann’s
Factory Outlet Stores
• Owned and operated by manufacturers
• Normally carry the manufacturer’s
surplus, discontinued, or irregular goods
• Usually grouped together in Factory
Outlet Malls where there are dozens of
outlet stores
• Prices are usually around 50% below
retail on a broad range of items
• Examples: Ralph Lauren Factory Store,
J.Crew Factory Outlet, Gap Outlet
Telephone/Mail Order
• A company that offers a variety of
merchandise by catalog
• Orders are placed over the phone
• The customer can’t try on items before
purchasing, must pay for shipping;
colors and designs may be different after
they are received
• Many Mail Order companies have added
an electronic shopping feature
• Examples: Spiegel, Lands End, L.L. Bean
Group work
• Get into your groups
• Discuss and write down Advantages and
Disadvantages and target markets of the
fashion retailer(s) you were assigned
• Come up with one or two more examples
of your fashion retailer(s)
• Be ready to share yours with the class!
• MAKE SURE YOU HAVE AT LEAST 4
EXAMPLES OF EACH FASHION
RETAILER!!
BINGO!!!
• On your blank bingo sheet, fill in each box with
the name of any stores you have written down
from today’s lesson
• Ex: Target, J.Crew, Nordstrom
• I will call out a Place to Shop (Discount Store,
Chain Store)
• On your BINGO sheet cross out ONE of the
examples of that type of retailer… you may not
change your choice once I call another type
of retailer
• Regular BINGO rules apply. First person to call
BINGO and I check their sheet will be the
winner!!!!
Let’s Count Our
Shoppers!!
Today we…..
• Identified different fashion
retailers
• Discussed advantages &
disadvantages of each retailer
• Gave examples and defined
target markets for each
retailer
Tomorrow we will.….
• Define fashion market center
• Identify major domestic
fashion centers
• Identify major international
fashion market centers
Exit Slip
•Please answer the five questions
on the exit slip
•Hand into me once you are
finished
Hope you had fun
today……
Happy Shopping!!!!