LaSalle University
School of Business Administration
BUS 205 Business Systems for Analytics
Spring 2016 Sections 21, 22, 23
Teacher
Dennis T. Kennedy, Ph.D.,
Associate Professor
Business Systems & Analytics, and Accounting
Office
Wister 633
T & TH 600am-800am, 1100am-200pm
Telephone at home 24*7
Classes
Wister 531: T & TH @ 8:00, 9:30 & 2:00
Telephone
Home:
Office:
Email
kennedy@lasalle.edu
Readings
Available at:
www.kennedyonline.us
www.lasalle.edu/library/databases/proquest/publications
Credits
BUS 205 is a 3 credit course in the Business Core
Prerequisites
CSC.151
Department
Secretary
Wister 4th floor
Disability
610-847-8209 (24*7)
215-951-1363
215-951-1007
LaSalle University complies with the American Disability Act of 1990.
Spring 2016
Description
BUS 205 Business Systems for Analytics examines the challenge
that confronts all organizations in the information age; that is, to
use its three most important resources, information, information
technology and people, to provide perfect service at the customer
moment of value. To meet this challenge, the course examines the
systems and strategies organizations can use to process data into
information and knowledge. The course also investigates database
and decision support technologies organizations can use to build IT
systems. Furthermore, the course develops a comprehensive
framework (SDLC) for planning, developing and managing IT
systems to achieve competitive advantage. The concepts, models
and frameworks are derived from both academic and professional
sources. Teams are the fundamental structure in the course. Teams
of students apply the concepts, models and frameworks to the
analysis of real world cases in a variety of industry segments, such
as, retail, construction, global transportation, homeland security,
manufacturing, health care and tourism.
Objectives
The challenge for any organization is to use its three most important
resources -- information, information technology and people -- to
provide perfect service at the customer's moment of value.
Achieving this objective involves:
1.
Examining the forces confronting organizations in the
information age and the systems and strategies organizations
can use to achieve a competitive advantage,
2.
Exploring the database and decision support technologies that
organizations can use to build IT systems and implement
competitive strategies,
3.
Planning, developing and managing IT systems to achieve
competitive strategies, now and in the future.
NB These objectives are the basic topics in this course. See the
Overview on page 4.
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Spring 2016
Assignments
You are expected to read the assignments before class and be prepared
for a quiz, see (1) below, on all reading assignments.
Team projects and individual assignments, see (2) below, must be
submitted at the beginning of class. To be recorded, each item must be
identified with (a) your name, (b) section (8:00, 9:30, 2:00) and (c) CIO
team.
You are responsible for keeping a copy of all assignments and projects.
This is a critical factor and a requirement.
Assessment
There will be at least two examinations, see (3) below. The
examinations focus on the PowerPoint notes, class discussion, and
assigned readings. One comprehensive make-up examination will be
offered on the Friday of the last week of classes.
Team projects, see (4) below, use the course material to examine a real
world case or application (See Attachment A on page 8 & AACSB
goals on page 4). There will be at least two presentations on a CIO case
and one presentation on Access. To provide multiple assessments (La
Salle University teaching workshop, 2000), the PowerPoint
presentations of the team projects will be evaluated by the members of
the other teams on the criteria in Attachment B on page 9.
Attendance, promptness and attention, see (5) below, are essential for
the individual, the teams and the entire class. You have two absence
coupons in Attachment C on page 10. Only two absence coupons or
hard-copy notes from university personnel, physicians or clergy will be
considered for excusing absences. Absolutely, no email will be
accepted!
Absence coupons cannot be used on team presentation days. If
you are absent for your team’s presentation, you will receive a
zero for that project unless your team and I are notified in
advance.
COURSE GRADE
Your course grade will be based on the quizzes, examinations, team
projects, attendance, and individual assignments. The following is a
tentative outline that may be modified based on what occurs during the
semester. See Attachment D for an example on page 11.
(1) Quizzes
(2) Assignments
(3) Examinations
(4) Team Projects
(5) Attendance
3
points based on the number of answers,
zero points if missed
deduct 2 points if late or missing
points based on the number of answers,
approximately 100 points
10 points each for CIO.1, Access
and CIO.2 project presentations
deduct 2 points for unexcused absences,
lateness, texting, emailing or other activity
not related to the class
Spring 2016
Assignment &
Assessment
Goals (AACSB)
The assignments and assessment tools are designed to achieve:
the following goals:
Self Assessment and Development
Professional direction and determination to succeed
An ability to critically assess oneself
Intellectual curiosity
An ability to accept and implement change
Critical Thinking and Problem Solving
Problem solving and decision making skills
Critical thinking skills
An ability to evaluate, identify, and understand different perspectives,
positives and negatives, and strengths and weaknesses
An ability to integrate and synthesize diverse information or skills
Communication Skills
Oral communication skills
Written communication skills
Interpersonal skills
Using data and technology
An understanding of the relationship between data, information and
knowledge ability
An understanding of how information technology can be used to capture,
cradle, create, convey and communicate data, information and knowledge
for solving business problems and for making decisions
Core business knowledge
Knowledge in key business disciplines
Knowledge of specific businesses, business practices, and opportunities
Ethics, social responsibility, and social forces
Knowledge of and ability to examine ethical issues in business
An understanding of contemporary social forces affecting business,
including environmental issues, demographic diversity, technology,
global/international issues, cultural forces, and the political and legal
environments
Motivation to contribute to society
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Spring 2016
Academic
Integrity
The LaSalle Academic Integrity Policy is posted at the
mylasalle portal (http://my.lasalle.edu) on the Academics tab.
Integrity is essential to a robust academic environment. While the values
expressed n the policy apply to all your academic activities, some aspects
are especially relevant to this course. For example:
The act of learning is not a solitary venture….Group work is rooted
in trust. Team members must be able to trust that each person’s
contribution will enhance the group effort and instructors must trust
that each student is contributing his or her fair share [LaSalle
Academic Integrity Policy, Fall 2007].
You are responsible for knowing the policy and applying it to all your
academic activity.
Student
Guide
The Student Guide to Rights and Responsibilities is posted at the mylasalle
portal (http://my.lasalle.edu) on the Academics tab
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Spring 2016
Overview & Schedule
Dates
Topic
T.1/19
INITIAL SESSION: Syllabus review and discussion of
class procedures
TH.1/21, T.1/26,
TH.1/28
T.2/2, TH.2/4,
T.2/9
INFORMATION AGE: the MIS Challenge
► Opening Case: Stonyfield Farm
IT SYSTEMS: Supporting Information Processing
► Opening Case: Vanity Fair & Wal-Mart
TH.2/11, T.2/16,
IT STRATEGIES: Using IT for Competitive Advantage
TH.2/18, T.2/23
► Opening Case: Dell Computers
► Application to: Proctor & Gamble and Wal-Mart
TH.2/25
T.3/1
T.3/1, TH.3/3
F.3/4
TEAM TIME in computer lab for building CIO.1
presentations
REVIEW for mid-term examination
► CIO.1 TEAM PRESENTATIONS--initial
application of course concepts, models and
framework to the analysis of CIO cases (Bloom’s
Hierarchy).
MID-TERM EXAMINATION: 7:00-3:00 in CH 404
T.3/8, TH.3/10
MID-SEMESTER HOLIDAY
T.3/15, TH.3/17
DECISION SUPPORT: Using artificial intelligence to
support decision making in complex, ill-structured
decisions
T.3/22
► Opening Cases: Chernobyl & Katrina
► N-GAGE (AHP)--individual project illustrating DSS
for hierarchical data
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Spring 2016
TH. 3/24, T.3/29,
TH.3/31
DATABASES & DATA WAREHOUSES: tools to
Capture & Cradle data reliably; and to Create,
Communicate and Convey relevant information &
knowledge
► Opening Case: Victoria’s Secret
T.4/5, TH.4/7
T.4/12, TH.4/14,
T.4/19, TH.4/21
► ACCESS TEAM PRESENTATIONS on projects
demonstrating database tools that perform the 5Cs
for processing relational data structures into
information and knowledge
SYSTEMS DEVELOPMENT LIFE CYCLE: for
Planning, Developing & Managing IT Systems
► Application to SDLC at Catholic Social Services of
the Archdiocis of Philadelphia
T4/26, TH.4/28
T.5/3
T.5/3, TH.5/5
F.5/6
During Final
Examination Week:
TEAM TIME in computer lab for building CIO.2
presentations
REVIEW for final exam: 12:30-2:00
CIO.2 TEAM PROJECTS— application of course
concepts, models and framework to the evaluation of the
CIO case and synthesis of new approaches (Bloom’s
Hierarchy)
Option for taking the FINAL EXAMINATION:
7:00-3:00 in CH 404
FINAL EXAMINATION in Olney 100 @ date & time
scheduled by Registrar
M.5/9 – F.5/13
UNIVERSITY POLICY
Syllabus Change
This syllabus is a guide and every attempt is made to
provide an accurate overview of the course. However,
circumstances and events (such as weather) may make it
necessary for the faculty member to modify the syllabus
during the semester and may depend, in part, on the
progress, needs, and experiences of the students.
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Spring 2016
Spring 2016
Attachment A
Team Projects

PowerPoint Presentations of team projects must take no more than 20 minutes; the
number of slides depends on their structure and use (e.g. figures with models or
graphics followed by notes or explanations)

Handouts of PowerPoint (6 slides per page) must be given to everyone in class

Each member of the team must keep a copy on disk

Presentations will be evaluated on (See Attachment B on page 6):
 how the content is linked to the notes in the downloads, readings and class
discussion
 how the presentation is made.

Presentations will be evaluated by the members of the other teams to provide
multiple assessments (AACSB Goals, LaSalle teaching workshop 2000)

Clean copy of all materials must be submitted the day of presentation
CIO
Case
PPT &
readings
to date
CIO.1
application
& analysis
CIO
Case
R
e
s
e
a
r
c
h
All PPT
&
readings
What are
they doing
now?
now?
CIO.2
synthesis &
evaluation
(SDLC)
R
e
s
e
a
r
c
h
What
should they
be doing
now and
future?
future?
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Spring 2016
Spring 2016
CRITICAL FACTORS / CRITERIA (Bloom's Learning Hierarchy)
CIO
TEAM
PROJECT
Comprehension
Logical flow of
information between
slides and presenters
helped me better
understand previously
learned concepts
Application &
Analysis
Using relevant
concepts in
analysis of the
circumstances
Synthesis
Original thinking integration of
concept into a new
whole
Evaluation
Making judgments
using identified
concepts as
standards
ROW
ROW
TOTAL
AVERAGE
(Row Total  4)
Building on IT
(Construction)
Dock of a Bay
(global
transportation)
9
)
Homeland
Security
Indian
Motorcycle
(manufacturing)
g
Jackpot
(entertainment
& tourism)
Rx Files
(health care)
Put an (x) in each cell of your group's row. No values are recorded in your team's row because no team
rates itself.Based on your comments on the preceding page, rank the presentations on each of the critical
factors / criteria. Use (1) to indicate the best (first place as in Olympic gold), (2) indicates second place (as
in Olympic silver, etc. NO TIES ARE PERMITTED IN COLUMNS 1-4
YOUR NAME: _____________________________ Section: 800, 930, 200
Spring 2016
YOUR TEAM'S CASE: ____________________
Attachment B
NOTE:
Spring 2016
Attachment C
----------------------------------------------------------------------------------------------------------------------------
ABSENCE COUPON TWO (2)
PRINT YOUR NAME
____________________________________________________________
DATE OF ABSENCE
____________________________________________________________
----------------------------------------------------------------------------------------------------------
ABSENCE COUPON ONE (1)
PRINT YOUR NAME
____________________________________________________________
DATE OF ABSENCE
____________________________________________________________
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Spring 2016
Attachment D
CALCULATING YOUR GRADE
♦
♦
You can compute your grade at any time.
It is calculated from the percentage of the total points you
have accumulated, for example:
►
if you have 115 points (from examinations, presentations
and quizzes) out of a total of 131,
115 / 131 = 87.7  (B+)
►
if you had 2 unexcused absences / missed assignments,
(87.7 – 4) = 83.7  (B)
♦
Letter grades are derived from the percentage of total points:
►
A (90 - 100), B (80 – 89), C (70 – 79), D (60 -69), F < 60
►
Within grades: plus (+) for 7, 8, 9; minus (–) for 0, 1, 2
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Spring 2016
Attachment E
TEAM
S, TEAMS,
TEAMS
Teams are fundamental structures in human organizations. The fundamental unit of
organization in this course is your team. It should be the vehicle you use to approach all
tasks in this course.
When submitting assignments, they should be identified with:
Your name
Your Section: 800, 930, 200
Your CIO TEAM: Building, Dock, E-GOV, Indian, Jackpot, Rx Files
Circle the appropriate Section and Team, above.
Submit a completed copy to me.
Name
Telephone
e-mail
1.
2.
3.
4.
5.
6.
NOTE: NO TEAM MAY HAVE MORE THAN ONE MEMBER MORE THAN ANY
OTHER TEAM.
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Spring 2016
Attachment F
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Spring 2016