LEAN GREEN VENDING MACHINE
Andria Fitzer
Nia Luu
Kate Reagan
Haley Tran
 Overview
History
Product & Content
Potential Revenue
Target Market & Location
Potential Endeavors
Marketing Tactics
Target Objective
 History
Founded by John Mackey in 1980, Austin, TX
Social Responsibility
5th on the U.S. Environmental Protection
Agency’s Top 50 Green Power Partners roster
 Product & Content
Dry vending machines
Fruit Strips, Popcorn, Kettle Style Chips, Veggie Chips,
Pita Chips, Pretzels, Sunflower Seeds, Trail Mix, Granola
Pistachios, Banana Chips, Cookies
Refrigerated vending machines
White Tea, Black Tea, Oolong Tea, Mint Tea,
Orange Juice, Lemonade, Water, Red Delicious Apple,
California Navel Orange, Turkey Slices, Mozzarella
Cheese, Greek Yogurt, Frozen Mixed Berries, Salads,
Frozen Peaches, Frozen Yogurt
 Potential Revenue
COGS is 25% of retail price:
Revenue: $30,600 per machine/year
Profit: $8,806 per machine/year
Expenses
Vending Machine, Maintenance Expense,
Delivery Truck, Gas, Electricity, Space
Rental, Advertising, Overhead
Revenue Continued
制作: 2007.9.15
Five Year Projection
million
10.57
10
Stores
9
7.92
8
Net Income
7
6
4.75
5
4
2.64
3
200
1.05
2
1
150
.31
0
20
50
90
6
2014
2015
2016
2017
2018
2019
 Target Market
18-25 young adults (college students)
25-60 (professionals)
 Target Location
 Potential Endeavors
Ages 14-18: high school locations
Targeting locations with limited
access to Whole Foods stores
 Marketing Tactics
Rewards/Loyalty program
1
Social Media
2
Facebook, Twitter, Pinterest, etc
3
Advocate healthy lifestyle
by way of seasonal launches
New Years’ Resolution, Back-to-school
4
Promotional trucks/tents
 Target Objectives
To combat the “Freshman 15”
To combat obesity issues
To provide convenient
access to healthy food
To use as testing points
for future locations
objectives
To provide an incentive to
eat healthy
To raise awareness and
promote Whole Foods
 Our Mission
Mission Statement:
To revamp the world
of vending machines
by implementing
healthy alternatives
and maintaining and
advocating Whole
Foods Inc.’s high
quality standard of
organic, minimally
processed goods.
 Work Cited
http://www.wholefoodsmarket.com/about-our-products/product-lines/365everyday-value
http://www.indeed.com/salary/Truck-Driver.html
http://www.ssfp.ca/course/pricing.html
http://www.perksco.com/equipment/vending_equipment.php?gclid=CJOG8d
Gk97MCFQUFnQodlC8Aag
http://www.franchisedirect.com/vendingfranchiseopportunities/costofoper
atingavendingmachine/121/301
http://www.tokcommercial.com/MarketInformation/LearningCenter/Rental
RateCalculations.aspx
https://parkscoffee.com/For-the-Office/RefreshmentsPLUSVending?gclid=CMOG0aCl97MCFQ4EnQodnAoAVQ