Saudi Corporate Social Responsibility Forum
Jeddah - April 9, 2013
Session III: CSR: from partners to customers
Sanofi in Saudi Arabia:
from partners to patients
Simone Mechiche
Corporate Social Responsibility Director
Sanofi Intercontinental
A global healthcare leader,
focused on patients’ needs
1
of the
world’s largest
pharmaceutical
groups
€34.9
More than
110,000
100
billion
in net sales for 2012 Employees(1) in
countries
(1) As of 31 December 2012
Saudi CSR Forum – Jeddah - April 9th, 2013
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CSR lies at the core of Sanofi’s
business activities
“Triple Bottom Line”
Creation of
Shared Value
“The primary area where we can and do have an impact is in healthcare. We
have the expertise and resources to make a real difference”
C. Viehbacher – CEO
Saudi CSR Forum – Jeddah - April 9th, 2013
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Sanofi in Saudi Arabia
More than
40
years
presence
€140
million
sales in 2012
More than
240
employees
Legal entity created
in May 2011
A portfolio of healthcare solutions addressing Saudi patient’s needs
• Diabetes: oral antidiabetics, insulins and blood glucose monitoring system
• Cardiovascular diseases and thrombosis
• Oncology & transplantation
• Rare diseases
• Vaccines
Saudi CSR Forum – Jeddah - April 9th, 2013
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Source: IDF Diabetes Atlas 5th edition – 2012 update
Saudi CSR Forum – Jeddah - April 9th, 2013
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Partnering for Access to Healthcare in
Diabetes
Educational
compliance
programs
Studies to
assess status
of disease
Disease
awareness
Screening
campaign
Access to Healthcare
Diabetes
Access to
medicines
Training
healthcare
professionals
Saudi CSR Forum – Jeddah - April 9th, 2013
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Raising awareness and screening on
diabetes
Campaigns conducted in collaboration with key institutions
and Ministry of Health hospitals to
• increase awareness of general public,
• disseminate messages on healthy lifestyle and ensure early
diagnosis:
● Screening tests in malls and hospitals
● 2011 and 2012 : 5 campaigns (1000 individuals)
● 2013 plan : massive A1c testing targeting 2000
individuals.
Saudi CSR Forum – Jeddah - April 9th, 2013
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Training of primary care physicians
(PCP) and diabetes educators
● Training of Saudi PCP on diabetes management
guidelines
● Workshops managed by endocrinology consultants
● Focus on remote areas to allow equal distribution of
education at MOH directorates
● CME accreditation for attendees in alliance with MOH
● 2011/2012: 800 PCP trained - Plan 2013 :1000 PCP
● Training of diabetes educators and nurses to improve
interaction with diabetic patients:
● Alliance with major medical institutions (e.g. King Saud
University hospitals)
● Support Diabetes Friendship association in Jeddah
● Sanofi teams educate about insulin and use of devices
● 2011/2012 : 160 educators trained (15 sessions)
● Plan 2013 : 200 educators
PCP: Primary Care Physicians
MOH: Ministry of Health
CME: Continuous Medical Education
Saudi CSR Forum – Jeddah - April 9th, 2013
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Education of patients and their families
to help them manage their diabetes
● Patients education programs with diabetes
associations:
● Training sessions with the participation of
professional diabetes educators (350 patients
over 2011/2012)
● Type 1 patients camps with children activities in
alliance with major institutions and specific
educational cartoon (TANTOON)
● Collaboration with Charities (ENSAN) to educate
and support patients. In 2012 around 50 diabetic
widows trained on diabetes management.
● Sponsorship of First diabetes Arabic website ' Diabetes
Networking and Forums’ www.dmeducation.com (Since 2007).
•
•
•
5.1 million viewers from all over the Middle-East
4,000 questions answered by healthcare professionals per year
An average of 28,000 daily visits in 2012
Saudi CSR Forum – Jeddah - April 9th, 2013
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Educational compliance programs
● Innovative Patient Support Program
TAMKEEN developed with King Khalid National
Guard Hospital Jeddah:
● Patient education to develop self-management
attitude
● Improve compliance to treatment through regular
contact with professionally trained and certified
educator
● Enhance Saudi experience in building patient’s selfmanagement
● 1 year program in 500 type 1 diabetes patients
● STAR Connect Program
● Dedicated call center with thorough patient follow-up
● Web platform for Doctors and Nurse educators
● Pilot with 1000 patients over 6 months
Saudi CSR Forum – Jeddah - April 9th, 2013
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Tomorrow Sanofi local manufacturing
•
• Industrial investment in King Abdullah
Economic city: “state of the art” 35K
square meter site that will produce 7
M units solid form for the first phase
Investment
• Secure a steady future supply of
products
• Provides jobs to Saudi citizens
• Stimulates economic development
• Transfer of technology by training
Saudi employees.
• Construction started in November
Fully owned legal entity with
pharmaceutical status and
manufacturing and distribution
capacities to:
Objectives
2012. Commercial batches will be
available in 2015.
•
Increase access to medicines through
• Minimized regulatory time constraints
• Local production of generics
• Exportation to GCC countries
•
Provide quick and appropriate
response to market demands by
• Being close to our customers
• Expanding our affordable medication
portfolio
Saudi CSR Forum – Jeddah - April 9th, 2013
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Limitation of use of a scarce resource:
water
● Specific system for purified water: the site will use thermo
compression. A system that will consume less water than the
reverse osmosis which is the current process used in Sanofi plants
● A tank will collect water effluents and other sources of water. If
analysis shows that water features corresponds to local limits set by
regulations, this water will be used for gardening.
Saudi CSR Forum – Jeddah - April 9th, 2013
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Creation of jobs for Saudi citizens
●
Sanofi has an agreement with the Authorities to employ Saudi
citizens.
Therefore, action plans are being designed to:
• Attract and hire Saudi employees from both genders
• Train future employees through partnership with universities
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THANK YOU