Nuremberg Metropolitan Region One Out of Eleven © 2015 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Content 1. Who we are – The Nuremberg Metropolitan Region 2. What we do – Our Mission, Goals and Projects 3. How we cooperate – Politics and Economy in the Same Boat 4. Marketing – Enhancing our Region‘s Attractiveness 5. It‘s taking part that counts! 1. The Nuremberg Metropolitan Region Who we are… NUREMBERG METROPOLITAN REGION Nuremberg Metropolitan Region Area Inhabitants Labour force GDP Export ratio Access to 21,800 km² 3.5 million 1.9 million 115 billion € 47 % 27 million people radius 200 km © 2015 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, 90403 Nuremberg/Germany Fon 0049 911 231-10510 geschaeftsstelle@metropolregion.nuernberg.de NUREMBERG METROPOLITAN REGION One Out of Eleven Hamburg NorthWest Bremen-Oldenburg Berlin-Brandenburg Hanover Brunswick Göttingen Wolfsburg Central German Rhine-Ruhr Metropole Ruhr Region Cologne Bonn Frankfurt/Rhine-Main Rhine-Neckar Stuttgart Munich NUREMBERG METROPOLITAN REGION Prospects for the Future: Fourth Place Prognos-Zukunftsatlas 2013 Nuremberg major very good good Prospects Source: Prognos AG, Zukunftsatlas 2013 minor minor high Risks very high NUREMBERG METROPOLITAN REGION 2014 Economic Growth: First Place Brookings Institution: profits from competitive sectors of industry at home instead of increased transfer to the Far East Nuremberg Munich Hanover Brunswick-Wolfsburg Karlsruhe Bremen Leipzig-Halle Hamburg Stuttgart Berlin Bielefeld-Detmold Frankfurt Cologne-Dusseldorf Saarbrücken Germany 0,0 % Source: Brookings Institution, 2014 0,5 % 1,0 % 1,5 % 2,0 % NUREMBERG METROPOLITAN REGION The Metropolitan Region Within the “European Pentagon” The Metropolitan Region Within the “European Pentagon” Hamburg Paris München Mailand GDP per capita (percent of the EU average 2009) Bundesministerium für Verkehr, Bau und Stadtentwicklung/ Bundesamt für Bauwesen und Raumordnung (Hrsg.): Kartensammlung zur Europäischen Raumbeobachtung, Bonn 2007. NUREMBERG METROPOLITAN REGION Economic Power and Innovation 150 world market leaders Weltmarktführer: Unternehmen, die sich nach Simon (2007) durch folgende Eigenschaften auszeichnen: Marktanteilsführerschaft, Technologie- und Innovationsführerschaft, Umsatzführerschaft und „psychologische Weltmarktführerschaft“. In der Metropolregion Nürnberg sind nach einer Erhebung der WeissmanGruppe (2011) rund 150 Weltmarktführer ansässig – darunter viele Hidden Champions –, die hinsichtlich der Eigenschaften weltweit die führenden Plätze 1-3 und/oder in Europa Platz 1 einnehmen. Quellen: Simon H. (2007): Hidden Champions des 21. Jahrhunderts. Die Erfolgsstrategien unbekannter Weltmarktführer. Frankfurt a.M . WeissmanGruppe für Familienunternehmen (2011): Weltmarktführerplattform, www.weissman-wmf.de Leibniz-Institut für Länderkunde e.V. (2011): Karte der Weltmarktführer in Deutschland. http://aktuell.nationalatlas.de /Weltmarktfuehrer.11_112011.0.html SMART MAP © 2014 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, 90403 Nuremberg/Germany Fon 0049 911 231-10510 geschaeftsstelle@metropolregion.nuernberg.de NUREMBERG METROPOLITAN REGION Urban-Rural Partnership A network with many strong nodes as key prerequisite for global visibility of its towns, cities and regions and for a sustainable quality of life. 2. Our Mission, Goals and Projects What we do… MISSION – GOALS – PROJECTS GOING BEYOND PAROCHIALISM Rules for Cooperation subsidiarity voluntary commitment equal terms urban-rural partnership openness and dynamism consensus democratic core Council of the Metropolitan Region regional governance networking with businesses, science, culture and administration MISSION – GOALS – PROJECTS „We want to be the preferred home region for talented and dedicated people from all over the world. Together we establish a home for creative minds. “ Strength through polycentrism Exemplary culture of welcome Most familyfriendly metropolitan region Top in future-oriented competence areas Efficient infrastructure for people, goods and information “We develop polycentricism and collaboration as a unique selling point.” “We develop an exemplary culture of welcome” “We are one of Europe‘s five most family-friendly metropolitan areas.” “We strengthen the areas of competence of the WaBe model.” “We develop the transport structure for people and goods and the infrastructure for sustainable exchange of information.” Transport & Logistics Automotive Information & Communications Medicine & Health Energy & Environment New Materials Automation & Production Engineering MISSION – GOALS – PROJECTS Expansion of the VGN Verkehrsverbund Großraum Nürnberg Metropolitan Region at trade fairs Building an international brand EntdeckerPass Messestand FREIZEIT 2015 Annual conference Regionenbezogenes Generationenmanagement Symposiums: Cultural and Creative Industries (Software & Games…) Analysis of value chains in regional economic clusters Aktion Seepferdchen Website „Life & Work“ Artist of the Month 3. Politics and Economy in the Same Boat How we cooperate… POLITICS AND ECONOMY IN THE SAME BOAT Joint Decision-Making Governance of the Nuremberg Metropolitan Region Association EMN Nuremberg Metropolitan Region e.V. STEERING COMMITTEE Political Board / 3 Members MANAGING BOARD Political Chairman Business Chairman 1st deputy council chairman 2nd deputy council chairman 2 deputy business chairmen COUNCIL OF THE NUREMBERG METROPOLITAN REGION OFFICE OF THE NUREMBERG METROPOLITAN REGION Business Board / 3 Members BUSINESS ASSOCIATION FOR THE NUREMBERG METROPOLITAN REGION E.V. per 3 deputy members from the steering committees of the forums BUSINESS & INFRASTRUCTURE FORUM SCIENCE FORUM TRANSPORT & PLANNING FORUM CULTURE FORUM SPORTS FORUM TOURISM FORUM MARKETING FORUM STEERING COMMITTEE CLIMATE PROTECTION AND SUSTAINABLE DEVELOPMENT POLITICS AND ECONOMY IN THE SAME BOAT Managing Board of the Steering Committee – Parity and Consensus Political Chairman Armin Kroder Business Chairman Prof. Dr. Klaus L. Wübbenhorst Political Chairman for the Nuremberg Metropolitan Region Chairman of the Board of the association „Business for the Nuremberg Metropolitan Region e.V.“ District Administrator of the admin district of Nürnberger Land Andreas Starke Heribert Trunk 1st Deputy Council Chairman Member of the Association‘s Board Mayor of Bamberg President of the Upper Franconian Chamber of Industry & Commerce, Bayreuth Franz Stahl Heinz Brenner 2nd Deputy Council Chairman Member of the Association‘s Board Mayor of Tirschenreuth Head of Regional Office, Siemens Erlangen/Nuremberg POLITICS AND ECONOMY IN THE SAME BOAT Regional Business Association “Business for the Nuremberg Metropolitan Region e.V.” General Meeting, 14 February 2014, Nuremberg Foundation Event, 22 January 2013, Erlangen REGIONAL BUSINESS ASSOCIATION Business for the Nuremberg Metropolitan Region e.V. 152 Members 19 of them “Beacons” Beacons: Companies with an annual subscription of EUR 10.100,- or more as at 26 October 2015 Business for the Nuremberg Metropolitan Region e.V. 152 Members Beacons (bold): Companies with an annual subscription of EUR 10.100,- or more as at 26 October 2015 A-Z Umzüge Strohmann GmbH / adidas Group / Adlatus GmbH / AFAG Messen und Ausstellungen GmbH / Agentur triebwerk GmbH / akquise sales / Amberger Congress Marketing / ars vivendi verlag GmbH&Co.KG/ ARVENA HOTELS / Augustinum Roth / Dr. Siegfried Balleis / BECK GmbH & Co.KGBank J. Safra Sarasin (D)AG / Baumüller Anlagen-Systemtechnik / Bayern LB / Bertram Geck / BFW Nürnberg / Bike & Promotion / Birke Ralf / BMW AG NiederlassungNürnberg / Brand Trust GmbH / BROCHIER Holding GmbH & Co. KG / BROSE Fahrzeugteile GmbH & Co.KG / BW Bildung und Wissen Verlag und Software GmbH / Commerzbank AG / Congress- & Tourismus- Zentrale Nürnberg / Christian und Matthias Huff / DATEV eG / Dauphin Human Design Group / Deutsche Bank AG / Drees & Sommer GmbH / Elektron Systeme und Komponenten GmbH & Co. KG / Erlanger Kongress und Marketing GmbH / EuWe Eugen Wexler GmbH & Co. KG / Evangelische Hochschule Nürnberg / Evang.-Luth. Diakoniewerk Neuendettelsau / Faber-Castell AG / Alexander Fackelmann / Fackelmann Stiftung / FAU Friedrich-Alexander-Universität / Fraunhofer-Institut IIS / Flughafen Nürnberg GmbH / FOM Hochschule Nürnberg / Franconian International School (FIS) / Friedrich K. Weidemann / Fürst Outsourcing GmbH / Gabriele Stauß/ Gert Rohrseitz / GfK SE / Hafen Nürnberg-Roth / Golfclub Lauterhofen e.V. / Hartmann-Thoma plan werk GmbH / hl-studios / GmbH – Agentur für Industriekommunikation / Hochschule Coburg / Hotel 3 Raben GmbH / HSBC Trinkaus & Burkhardt AG / IHKs und HWKs: HWK für Mittelfranken / HWK für Oberfranken / HWK für Unterfranken / HWK Niederbayern-Oberpfalz/ IHK für Oberfranken Bayreuth / IHK Nürnberg für Mittelfranken / IHK Regensburg für Oberpfalz/Kelheim / IHK Würzburg-Schweinfurt / IHK zu Coburg / IHK Kulturstiftung der mittel-fränkischen Wirtschaft / I. K. Hofmann GmbH / Immobilien-Regionalservice / inteko Telefonanlagen GmbH / J.L. Orth GmbH Assekuranzmakler / Juwelier KUHNLE GmbH & Co. KG / Prof. Dr. Norbert W. Kaiser / Kanzlei FSR. Recht GbR / Prof. Dieter Kempf / Kochinvest GmbH + Co. Project KG / KOBER Steinwiesen GmbH / Dr. Körner Immobilien KG / Konzeptquartier GmbH / KPMG Bayerische Treuhand-gesellschaft AG/ KSW Vermögensverwaltung AG/ Kulmbacher Brauerei AG/ Kulturidee GmbH / KundenProfi Bamberg Gesellschaft für Kundenmanagement mbH/ Küspert & Küspert Immobilien OHG / Lasco Umformtechnik GmbH / Lebkuchen-Schmidt GmbH & Co. KG / Lehrieder Catering Party-Service GmbH & Co. KG / Leistritz International GmbH / LEONHARD KURZ Stiftung & Co. KG / LEONI AG / MAN Truck & Bus AG / Lieber-Lust-Leidenschaft / Marias Eremitage / Martin Bauer GmbH & Co. KG / Medien Aktiv Service GmbH / Mediengruppe Oberfranken GmbH & Co.KG / M. Egner + Sohn GmbH / MID GmbH / Müller Medien GmbH & Co. KG / MUNKERT & PARTNER GbR / N-ERGIE AG / Neumarkter Lammsbräu Gebr. Ehrnsperger KG / NH Hotels Deutschland GmbH / NORIS-IB GmbH / NORIS Personal-dienste GmbH / Dr. med. Ulrich Nüchterlein / NÜRNBERGER Versicherungsgruppe / NürnbergMesse GmbH / OBI Baumarkt Franken GmbH&Co.KG/ Otto-Friedrich-Universität Bamberg / Pricewaterhouse Coopers AG / PUMA SE / Robert Bosch GmbH / Rödl & Partner / RÖDL GmbH / Rohrseitz Gert / ROM Consulting GmbH / Rudolf Wöhrl AG / Schloss Atzelsberg / Gerd Schmelzer / Schwanhäußer Finanz GmbH&Co.KG/ SIEMENS AG/ Simba Dickie GroupGmbH/ Sparkassen in Mittelfranken / SPEWE-TransportGmbH/ Spielwarenmesse eG / Stadtreklame Nürnberg GmbH / Steinbach Management Consultants Dr. Becker GmbH / Susanne Bohn Leadership Competence / SWELL GmbH / TeamBank AG / TGE-Trägergesellschaft mbH / TIAD – Deutsch-Türkischer Unternehmerverein / Trapp, Ulrike /Trevisto GmbH / tsm total Sourcing management / Universität Bayreuth / uniVersa Krankenversicherung AG / Michael Veit / Verkehrsverbund Großraum Nürnberg GmbH / Volksbanken und Raiffeisenbanken / Rudolf Wöhrl AG / WB Consult GmbH /Windsbacher Knabenchor / Wolfgang Graf zu Castell-Castell / WöhrlAlpha BeteiligungsGmbH / Wirtschaftsclub Bamberg e.V / Wirtschaftsclub Nordoberpfalz / „WIR“ Wirtschaft-Innovation-Region zwischen Rennsteig und Main e. V / Wirtschaftsjunioren Nürnberg bei der IHK Nürnberg für Mittelfranken e.V. / VIPA GmbH / WTS Steuerberatungsgesellschaft mbH / ZahnarztpraxisDr. Ludwig & Kollegen / Zapf Daigfuss Vertriebs - GmbH REGIONAL BUSINESS ASSOCIATION Business for the Nuremberg Metropolitan Region e.V. 9 Chambers as at 20 October 2015 LETTER OF INTEREST Strengthen the Nuremberg Metropolitan Region by Becoming a Partner! Become a partner of the Metropolitan Region and talk to us about your membership in the Regional Business Association! „Die Wirtschaft unterstützt durch den Förderverein „Wirtschaft für die Europäische Metropolregion Nürnberg e.V.“ die Ziele und Zwecke der Metropolregion Nürnberg. Durch die Bereitstellung finanzieller Mittel und die inhaltliche Mitgestaltung der Ziele, Themen und Projekte der Metropolregion ist die Wirtschaft vielfältig und kraftvoll eingebunden. Vor allem durch dieses breite Engagement kann die Wirtschaft eine nachhaltige Mitwirkung entfalten. Dies bedeutet, dass Unternehmen, Kammern und Verbände sowie Hochschulen und Forschungseinrichtungen eingeladen sind, die zur Verfügung stehenden Beteiligungsmöglichkeiten gemäß ihrer Möglichkeiten und speziellen Kompetenzen zu nutzen.“ Extract from the preamble of the Business Association “Business for the Nuremberg Metropolitan Region e.V.” Theresienstraße 9, D - 90403 Nürnberg Fon +49 (0) 911 231-10520 foerderverein@metropolregion.nuernberg.de www.metropolregion.nuernberg.de I am interested in becoming a partner of the Nuremberg Metropolitan Region. Please send me membership forms for the Regional Business Association / a Partner Agreement and call me. REGIONAL BUSINESS ASSOCIATION Business for the Nuremberg Metropolitan Region e.V. Do join us. Become a member! Advertising with and for Nuremberg Metropolitan Region Make the brand visible by adding its logo to letters, websites etc. Participating in 7 Expert Forums Business & Infrastructure, Science, Transport & Planning, Culture, Sport, Tourism, Marketing Participating in Projects REGIONAL BUSINESS ASSOCIATION Return on Investment Competitiveness + Attractiveness for Expert Staff = Medium to Long-Term Investment in the Region INCREASE BUSINESS SUCCESS Membership – What Are the Benefits? Extend Infrastructure to Top Performance 3 good reasons And a series of successful projects with industry Increase Business Success „12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN) Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals INCREASE BUSINESS SUCCESS Membership – What Are the Benefits? Extend Infrastructure to Top Performance 3 good reasons And a series of successful projects with industry Increase Business Success „12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN) Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals EXTEND INFRASTRUCTURE TO TOP PERFORMANCE Joint Lobby for “Gateway in Europe” The Metropolitan Region is located on two TET-N corridors* Scandinavian – Mediterranean Rhine – Danube *) Trans-European Transport Networks Helsinki – Hamburg – Nuremberg – Brenner Pass – Rome – Valletta Frankfurt – Nuremberg – Prague – Zilina – UA Border – Passau – Vienna – Budapest – Bucharest Source: European Commission http://ec.europa.eu/transport/themes/infrastructure/news/ten-t-corridors_en.htm Based on the outcome of the informal trilogue of 27th June 2013 EXTEND INFRASTRUCTURE TO TOP PERFORMANCE Expansion of the “Verkehrsverbund Großraum Nürnberg” (VGN) One ticket for all modes of public transport www.vgn.de Quelle: VGN, Planungsstand 01.01.2015 INCREASE BUSINESS SUCCESS Membership – What Are the Benefits? Extend Infrastructure to Top Performance 3 good reasons And a series of successful projects with industry Increase Business Success „12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN) Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals INCREASE BUSINESS SUCCESS Welcome to Medical Valley! Key Sectors in the Nuremberg Metropolitan Region TRANSPORT AND LOGISTICS MEDICINE AND HEALTH ENERGY AND ENVIRONMENT Germany‘s leading-edge cluster for medical technology, health-care, pharma INFORMATION AND COMMUNICATIONS AUTOMATION UND PRODUCTION ENGINEERING NEW MATERIALS AUTOMOTIVE DAY OF SCIENCE Day of Science „Scientific Showcase“ of Nuremberg Metropolitan Region Networking: science ↔ economy ↔ ↔ policy ↔ education 10th Day of Science (2016): University of Bayreuth 800 up to 1.000 Guests More than one third participants of the economy www.wissenschaftstag.metropolregion.nuernberg.de INCREASE BUSINESS SUCCESS Original Regional 27 regional initiatives, 1,500 partners inform about GMO-free and locally produced food Highlights: Nuremberg Christmas Market (2 million), Consumenta (150.000 visitors) Original Regional Database Over 1,100 direct marketers, merchants and producers: The largest Regional Database in Bavaria!” www.original-regional.info PROMOTE LEISURE AND RECREATION Discover the Region and save money! INCREASE BUSINESS SUCCESS Membership – What Are the Benefits? Extend Infrastructure to Top Performance 3 good reasons And a series of successful projects with industry Increase Business Success „12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN) Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals WIN AND RETAIN EXPERT STAFF Retaining Expert Staff – a Culture of Welcome Alliance for Professionals – Annual conference Welcome Platform ”Life & Work” – Development of an online welcome platform WelcomePackage – Packages for professionals and companies Zukunftscoaches – Strengthening the employment market ImageClips – 7 short films about the Nuremberg Metropolitan Region Welcome Service Center WIN AND RETAIN EXPERT STAFF Strengthening the Regional Labour Market ZukunftCoaches in 16 districts, towns and cities 273 networks (networking with 7,000 players: companies, municipalities, social institutions, chambers …) 250 projects and professional qualifications (over 26,000 participants) 350 events (reaching 90,000 people) www.zukunftscoaches.de WIN AND RETAIN EXPERT STAFF Designing Education Together Transferagentur Bayern für Kommunales Bildungsmanagement, Regionalbüro Nord Free support for education guidance, education reporting in districts and independent cities and towns in North Bavaria Offering: demand analysis networking and exchange transfer of ideas & experience publications events Foundation of the Agency Advisory Council www.transferagentur-bayern.de Finanziert vom Bundesministerium für Bildung und Forschung In Kooperation mit dem Deutschen Jugendinstitut München PERSONAL MARKETING & WELCOME CULTURE WelcomeCard and Welcome Package (under development) Companies welcome their (new) members of staff and advertise with the attractivity of Nuremberg Metropolitan Region „WelcomeCard“ Acces to the Welcome Platform „Life & Work“ SMART MAP SmartMAP: Local Highlights in culture and leisure time, Careers Portal, World market leaders, tips and hints for families, new residents and many more EntdeckerPass, High-Quality Brochures 4. Enhancing our Region’s Attractiveness Marketing… MARKETING – ENHANCING OUR REGION’S ATTRACTIVENESS What Distinguishes the Nuremberg Metropolitan Region? DYNAMIC BALANCE SUSTAINABLE ECONOMIC STRENGTH HOME FOR CREATIVE MINDS SCOPE FOR TALENTED AND COMMITTED PEOPLE surprising – respectful – cooperative – metropolitan CULTURE AND LEISURE IN AN URBAN-RURAL MIX OPENNESS AND INTERNATIONAL APPROACH MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS Over 120 Special Motorway Signs MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS The Brand is Gaining Strength MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS Brochure “A Home for Creative Minds” Comprising information about the Nuremberg Metropolitan Region and current projects. www.metropolregionnuernberg.de/ dokumentation/publikationen MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS 7 Clips ImageClips 7 short films of 45 seconds. Place them on your company website! www.youtube.com/diemetropolregion Business Science Sports Culture Verkehr Traffic Life MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS “Nuremberg Metropolitan Region” Use the brand in many contexts… Websites Job advertisements Publications Welcome offers Letters Marketing / PR Building/Construction site marketing Words of welcome etc. 5. It’s taking part that counts! Summary IT‘S TAKING PART THAT COUNTS! The Nuremberg Metropolitan Region is not a playing field where few participate and many spectate, but rather a field with 3.5 million active participants and representatives. In the competition for skilled professionals, our association is focused on highlighting the region as an attractice place to raise a family and run a business, while constantly working to improve these aspects as well. Prof. Dr. Klaus L. Wübbenhorst Chairman of the Board Association „Economy for the Nuremberg Metropolitan Region e.V.“ Contact Nuremberg Metropolitan Region Office of the Nuremberg Metropolitan Region Theresienstraße 9 D - 90403 Nuremberg Tel +49 (0) 911 231-10510 Fax +49 (0) 911 231-7972 geschaeftsstelle@metropolregion.nuernberg.de www.metropolregion.nuernberg.de