Develop a Station
Recruiting
Operational Plan
Action
Develop a Station Operational Plan
Conditions
Upon receipt of assigned mission, Company ROP, and access to:
a. USAREC Manuel 3-0
b. USAREC Manuel 3-02
c. Situational Awareness Board/Binder
d. Planning Tool
e. School Data
f. School Recruiting Plan
g. MAP
h. USAREC Intranet
i. UR 601-95
j. FM 22-100
k. Market Share Data
l. OPORDS/FRAGO
m. UR 601-107
n. G2/ToS/ LZ reports
Standard
Develop a Station Recruiting Operational
plan that considered the Company
external directives and all elements of
the ROSs, which identified decisive,
shaping, and sustaining operations,
while continually adapting to the
contemporary operating environment,
resulting in increased probability of
market domination and mission
accomplishment.
Visualize
• Upon receipt of the mission, station
commanders conduct a market
analysis.
• The results of the analysis help station
commanders visualize their station's
recruiting operation plan (ROP).
Visualize
• The plan serves as a guideline and is
continually fine tuned during execution.
• Station commanders consider their
recruiter's plan, The ROS, command
guidance and MAP data to develop the
stations ROP.
Visualize
• To properly visualize achievement of
the mission, station commanders should
clearly understand their market and
resources.
Visualize
• What is the mission? What is the
market's propensity? What shaping and
sustaining operations should be
employed or are scheduled to achieve
the mission?
• Station Commanders draw on the
principles of recruiting, the elements of
recruiting power and their own
experience to visualize the operation
and shape its outcome.
Visualize
• The RS commander’s vision should
identify necessary tasks, who is to do
them, and when, where, and why
they’re done.
• Expected results are not guesses, they
are determined by analyzing the
recruiter’s historical telephone
prospecting performance.
DESCRIBE
• Station commanders must describe
recruiting operations to subordinates.
• Station commanders must understand
how the accomplishments of individual
recruiters will impact the station’s
mission.
• Mission success occurs through a
combination of decisive, shaping, and
sustaining operations.
DESCRIBE
• The station commander’s description
and expectations should be clear, and
concise.
• The station team must conduct all
individual operations with the
commander's described vision in mind.
• Coordinated team activities will
contribute to the station's mission
success.
DIRECT
• Station commanders direct recruiting
operations by using the recruiting
operating system (ROS).
• The ROS is composed of seven
operational elements
• The seven elements of the ROS can be
used separately or in combination,
depending on the market situation.
INTELLIGENCE
• The intelligence system (G-2) collects,
analyzes, and disseminates data to
assist with IPM down to station level.
• Station commanders use intelligence to
direct recruiting efforts and develop
ROP objectives.
INTELLIGENCE
• IPM includes defining and describing
the local recruiting environment,
evaluating the market and
synchronizing assets to target high
payoff zones and events.
PROSPECTING (Maneuver)
• The Station Commander must employ
prospecting as a tactic to locate,
identify, and contact potential Future
Soldiers.
• There are four prospecting techniques:
P1 (telephone prospecting), P2 (referral
prospecting), P3 (face-to-face
prospecting), and P4 (Internet
prospecting).
PROSPECTING (Maneuver)
• The nonlinear use of all prospecting
techniques accomplishes simultaneous
market penetration.
• Prospecting is usually a decisive
operation the Commander must take
care to employ all assets and resources
judiciously.
PROCESSING
• Station Commanders manage the
processing cycle, recruiters should
continually reinforce to their applicant’s
expectations to prepare them for
enlistment.
FSTP
• Station Commanders supervise the
transformation of civilians to future
Soldiers through mentorship and
training.
• The Station Commander must ensure
that the recruiters are trained and able
to coach mentor and motivate Future
Soldiers.
TRAINING
• Continually evaluate their recruiter’s
performance of critical task and I.D
training needs.
• Soldiers assigned as detailed recruiters
will continue to attend primary MOS
specific training such as ANCOC and
BNCOC.
RSS
• Recruiter integration and departure
procedures.
• Administrative functions by the staff to
support Soldier well being.
• Market intelligence and mission analysis.
• Operations, waiver processing. Logistics.
advertising and public affairs.
C4
• Computers, cell phones, faxes, and emails. has enabled commanders to
spend less time in their station and
more time with recruiters in their market.
• Continually evaluate how C4 can
improve communication and command
and control.
Tracking in the Planner
Utilize planners to monitor performance and
manage the elements of the ROS.
• Conduct informal AAR’s throughout the day
asking pointed questions that align the intent
with the subordinates activity.
• Track results by:
− focusing on three to five task that
compliment your objectives
− allowing the AAR process to guide
your daily/weekly schedule
− and other necessary task
•
Check On Learning
• Why should the Station Commander Manage the
ROS?
• How does the Station Commander direct Recruiting
Operations?
• Mission success occurs through what three
operations?
• Why must the Station Commander describe his
Recruiting Operational Plan to Subordinates?
Check On Learning
• What primary tool is used by the Station Commander
to articulate the ROP?
• Name and describe each element of the ROS?
• How does the Station Commander analyze each
element of the ROS?
• How does the ROS the AAR process and the ROP
relate?
Summary
• The Station Commander will receive
external directives from the Company
Command Group.
• The Station Commander must analyze
each element of the ROS by
conducting a SWOT.
• The Station Commander will
consolidate their efforts by outlining
their short, mid and long term
objectives.
Summary
•
The objectives will be placed on the
Situational Awareness Board (SAB).
• The SAB and the SAB binder is the
station commanders primary tool for
obtaining the objectives outlined in their
ROP.
Summary
• Station Commanders should use
planners to monitor performance and
manage the elements of the ROS.
• The Station Commander must be able
to visualize and describe their ROP and
direct their subordinates.
Summary
• Visualize
• Describe
• Direct
• ROS management
• AAR process
• Tracking in the planner
Questions?