General Meeting to be held on Tuesday, 18 June 2013 at 10.00am
Venue: Room 1101, Level 11, MAV, 60 Collins Street, Melbourne
MINUTES
Facilitated Discussion:
Presentations:
1.
1
PLVN Strategic Plan 2013-16 (10.30-12.30)
Sue Roberts: New Directions for SLV (1.00 to 1.30)
NBN Business Case (Shared Leadership group) (1.30 to 2.00)
PLVN Partners
Welcome
Special welcome to first time attendees:
Margherita Barbante (Yarra City Libraries)
Janien Williams (Wodonga Library Service)
Attendees:
Boroondara Library Service – Jenny Ruffy
Brimbank Libraries – Chris Kelly
Campaspe Regional Library – Jenny Mustey
Casey-Cardinia Library Corporation – Peter Carter, Ned Railic
Central Highlands Libraries – Jenny Fink
Darebin Libraries – Sally Jones
East Gippsland Shire Library – Anna Cook
Eastern Regional Libraries Corporation – Joseph Cullen
Frankston City Libraries - Kim Kearsey
Geelong Regional Library Corporation – Kat Czin
Goldfields Library Corporation – Carolyn Macvean
Goulburn Valley Regional Library Corp – Charles Gentner
Greater Dandenong Libraries – Ros Tiberi
High Country Library Corporation – Jenny Wyllie
Latrobe City Libraries – Julie Kyriacou
Maribyrnong Library Service – Michael Byrne (part)
Melbourne Library Service – Paula Kelly
Mildura Rural City Council Library Service - Sue Kelly
Monash Public Library Service – John Ruddle
Moonee Valley Libraries – Troy Watson
Moreland City Libraries – Fidelma O’Brien
Swan Hill Regional Library Service – Camille Cullinan
Wellington Shire Library – Jeannette Moore
Wellington Shire Library – Jeannette Moore
West Gippsland Regional Library Corp – John Murrell, Janet Aumann
Whitehorse Manningham Regional Library Corp – Christina Davidson
Wimmera Regional Library Corporation – Paula Clarke
Wodonga Library Service – Janien Williams
Wyndham City Library Service – Rhonda Rathjen
Yarra Libraries – Margherita Barbante
Yarra Plenty Regional Library Service - Chris Mackenzie
State Library of Victoria – Sue Roberts, Jo Watson, Debra Rosenfeldt, Melanie McCarten
Local Government Victoria – Colin Morrison, Dan Harper
Vendor Partners – Camille Davey (Britrannica),Maryce Johnston and Lynette Lewis (Gale), Tina
Argyrolous (Oxford), Wilson Ma (RMIT Publishing)
PLVN – Karen Ward-Smith
Apologies
Bayside Library Service – Karyn Siegmann
Corangamite Regional Library Corp – Ros Cousins
Gannawarra Library Service – Nerida Dye
Geelong Regional Library Corporation – Patti Manolis, Cathy Ferencz
Glen Eira Library Service – Mark Saunders
Glenelg Libraries – Susan Bentley
Greater Dandenong Libraries - Natalie Brown
Greater Dandenong Libraries – Susan Thompson
Hobsons Bay Libraries – Suzanne Gateley
Hume Libraries – Mieke Mellars, Terry Aquino
Kingston Information & Library Service – Trish Smyth
Melton Library & Information Service - Michael Scholtes
Mitchell Shire Information & Library Service - Sue Wilson
Monash Public Library Service – Anne-Maree Pfabe
Moreland City Libraries – GenniMaree Panozzo
Mornington Peninsula Library Service – Geoff Carson
Murrindindi Library Service – Joyce Dickson
Port Phillip Library Service – Damian Tyquin
Stonnington Library & Information Service – Dianne Panjari
Upper Murray Regional Library – Debbie Paylor
Vision Australia – Tony Iezzi
Wellington Shire Library – Stephen Dempsey
Whitehorse Manningham Regional Library Corp – Geoff Rockow
2.
Confirmation of Minutes
Minutes of General Meeting of 19 March 2013 and Executive Meetings of 2 April and 7 May
2013
3.
Business arising from previous minutes
4.
Correspondence In & Out (includes electronic format)
See attached list.
5.
Financial report - Attached
5.1 Financial Status
That the financial status report be noted
Moved: Julie Kyriacou
Seconded:
2
Rhonda Rathjen Carried
5.2
6.
Accounts for Payment
That the accounts for payment be noted
Moved:
Julie Kyriacou
Seconded:
Rhonda Rathjen Carried
State Library of Victoria (SLV) – Report attached
6.1
Advisory Committee on Public Libraries (ACPL) reports to the Library Board of
Victoria, with SLV and PLVN representatives. The current PLVN representatives are John
Murrell and Michael Byrne (for PLVN Executive), Chis Mackenzie and Jenny Mustey
(representing metro, country, single authority and regional library services)
6.2
State-Wide Public Library Development Projects (SWLDP) – Planning 2014-17
First planning session on 19 June 2013 with Margaret Devlin (CfOD) as the facilitator, with
residential workshop to finalise the projects on 29 and 30 July 2013 for all library service
managers and CEOs or their delegate.
During the intervening time, ideas are to be developed and brought to the workshop. The
trend for the SWLDPs has been for fewer but larger projects focussed on deliverables rather
than research.
Action: Provide listing of previous projects including Shared Leadership and Ramsay-Reid
Scholarship report to PLVN members
Shared Leadership reports to be added to the PLVN website
By:
Karen Ward-Smith
6.3
Future Directions for State Library of Victoria
Sue Robert, CEO and State Librarian and Jo Watson, Director Community Engagement
presented on the key priorities during the next three (3) years:

Young Children and Families

Culturally and Linguistically Diverse communities

Regional Victorians
Action: Distribute SLV presentation to PLVN members
By:
Karen Ward-Smith
6.4
Victorian Public Libraries 2030 (VPL 2030)
This strategic framework will be launched on 19 June and available on PLVN website.
In developing the PLVN business plan 2013-17, VPL 2030 will contribute to the context for
PLVN priorities and actions.
7.
3
Local Government Victoria (LGV)
With the State government restructure LGV is now with the Department of Transport,
Planning and Local Infrastructure (DTPLI) and the departmental secretary is Dean Teague.
7.1
Victoria’s Library
The consultation process included 52 meetings across the state, resulting in 54 submissions
and more than 2,000 community comments. The consultation and submission process may
result in additional elements being added to the overall concept and being considered in the
business case/s. The submissions have been supportive of the concept with key focus being
on the cost to implement and amount of funding available.
A schedule of MAC meetings has been developed to consider the various aspects of the
review with each meeting having a key topic for consideration. The first meeting on 21 June
2013 will be informed of the preliminary information from the consultation phase.
MACH2 has been engaged to develop the business case for technology based elements; the
business case/s is to develop benefits, challenges, costs, implementation factors, etc. to assist
in developing recommendations for the MACPL. A number of workshops with a range of
stakeholders will be held as part of the business case development.
Key considerations include:

New projects resulting from submissions, how to deal with them in the context of the
Stage 2 discussion paper,

Business case development may require additional information from the sector,
especially in relation to new projects,

One business case will cover all Victoria’s Library with individual consideration of each
element including the implications of not implementing an element/s.
N.B. The elements being considered in the Victorian Library concept are additional to the
core funding; it should be noted that the core funding may be tied to outcomes in the
future.
7.2 Funding Agreements
Have been distributed for signature and funding will be released; acquittals to be sent
through as soon as possible.
Total funding for 2013-14 is $38.559M (3.32% increase on 2012-13).
7.3 Living Libraries
A number of funding announcements and the opening of the 2013-14 round to be made
during next month. The 2013-14 program will the last in this funding cycle; in total $17.2M
has been provided to the Living Libraries Program.
David Morris, MLA opened the new Melton Library and spoke at length about the value of
public libraries
8.
PLVN Submission to Ministerial Advisory Council on Public Libraries (MACPL)
Although PLVN submission not completed online, it is being considered as a full submission.
The Public Library review is a standing item on the MAV President and CEO discussion list with
the Minister for Local Government.
PLVN President and EO met with library service managers based in south-west Victoria to
discuss their key issues, discuss their submissions and any other matters of concern. A key
benefit was a discussion of the Whelan report into the sustainability of small rural councils
which were included in the PLVN submission.
The expectation is that MACPL will make recommendations to the Minister in September.
Thanks to all those who shared their individual submissions and everyone who contributed to
the PLVN submission.
9.
RFID and NFC Project Update
A group of Victorian Libraries (Casey Cardinia, Eastern Regional, Goldfields, Melton, West
Gippsland and Yarra Plenty) with PLVN, LGV and the University of Technology Sydney
engaged Alan Butters to research the impact of Near Field Communication devices (smart
phones, etc.) to interact with library RFID tags; this technology can affect high frequency (HF)
tags only, but more library services use HF tags that UHF. The benefits of NFC include patron
self-loan and collections of catalogues, with the negatives including unauthorised
modification, disabling and deletion of data and security. The SWIFT Consortium requires a
range of RFID tags to be able to operate with its LMS and could be negatively impacted if
there is loss of interoperability.
Following completion of the research, the RFID suppliers to Australian library services were
notified and invited to advise their response/solution to the findings, with mixed results. US
companies had little idea of the impact and were sceptical; other companies have been more
positive in their response and willing to work with libraries to find a solution. PLVN and SWIFT
4
are in discussion with US suppliers.
Other suppliers are keen to work with the group and library services in general to find an
acceptable resolution of the problem.
UK libraries are at a similar stage to Victoria in addressing the issues and there has been
information sharing; the Butters report has been provided on a confidential basis to the UK
group.
PLVN is participating on the basis of its advocacy and collaboration roles with LGV involved as
RFID is one of the key elements in the Victoria’s Library concept. UTS is participating as it has
courses relating to the building of apps.
10.
Love2Read 2013 – proposal attached
A concept development brief has been developed with the cost ($70,000) to be allocated to
the States and territories on a per capita basis. Victoria’s cost is $17,360.
PLVN Executive has agreed to contribute 50% and has asked SLV to contribute the balance.
L2R has applied for Telstra funding to implement the program.
11.
PLVN Rule revision
The draft has been circulated for comment and feedback,
Action: Comments and feedback to be provided by 30 June to Karen Ward-Smith
By:
All
Action: Check with Consumer Affairs Victoria whether amendments can be made to the
draft Rules at the meeting to adopt them
By:
Karen Ward-Smith
12.
Other Business
12.1
Choice
Access is no longer available through Gale-Cengage Learning Australia databases.
Those libraries which have taken an individual subscription have full text access but not from
locations external to the library.
Action: Contact Lynette Lewis (Gale-Cengage) for an update.
By:
Karen Ward-Smith
12.2
Department of Education and Early Childhood Development
The department is currently consulting on an early years framework detailing DEECD supports
for the early years.
NSLA Libraries have a Literacy and Early Learning Strategy which promotes community
learning strategies and is developing a tool kit for this purpose
PLVN to identify the implications for PLVN members and its role in support and advocacy.
12.3
ALIA Biennial Conference, 15-19 September 2014
Steering Group is Christine Mackenzie, Craig Anderson, Margie Anderson,Sue Roberts, David
Feighan, Laurie Atkinson and Mike Robinson.
The framework for the conference program will be based on streams.
Action: Ideas for the public library stream to be provided to Chris Mackenzie
By
All
12.4
Procurement Australia
Just about to release heavy vehicle tender
5
12.5
Google Chrome
A discovery session with a number of public library services and PLVN has taken place to start
the process of developing the requirements for a discovery layer/federated search portal.
12.6
PLVN Communication
PLVN Executive has considered the options for communicating with and informing its
members in discussion with the LibMark group and within the role of PLVN. The decision has
been made to redevelop the PLVN website and utilise RSS feeds to alert members of updates,
etc.
Action: Organise a working group to develop a specification of the requirements for
consideration by PLVN Executive in the latter part of 2013,
By:
Karen Ward-Smith
Meeting closed at 3.35 pm
Future General Meetings:
6
10 September 2013 (AGM), 3 December 2013 (Colac Library)
Item 4:
PLVN Correspondence March 2013 to June 2013
Inwards
Number
Date
From
Subject
Action
By
13/038
3/4/2013
Peter Carter
SWIFT Intra-Library Loans data
KWs
13/039
3/04/2013
B Bourne
13/040
13/041
4/04/2013
5/04/2013
Avneesh Dave (CroweHorvath)
A Butters (Sybis)
Invitation to participate in
CyberSafetySummit on 2 August as
exhibitor
Audit dates – 29 July 2013
First NFC/RFID report
Distributed to PLVN
Members/Alternates
EoI submitted
Information sent to
Members and Alternates
KWS
13/041 a)
13/042
13/043
13/044
5/04/2013
8/04/2013
12/4/2013
12/4/2013
Debbie Paylor, UMRLS
Centre for Culture, Ethnicity & Health
Rebecca Walker (UPI)
IBSA
Advice of UMRLS windup
April e-news
Release Schedule 12 April 2013
April Newsletter
13/045
13/046
16/4/2013
16/04/2013
Credo
Jan Richards
Credo Current: Trivia
Mobile Library Conference
13/047
17/4/2013
Auslib
Conference: By Design
13/048
13/049
22/4/2013
22/04/2013
Susan Proud
T Hewitson (Kumon)
13/050
13/051
22/4/2013
3/05/2013
Disability and Digital Inclusion Forum
M Johnstone
13/052
13/053
4/05/2013
8/05/2013
LIS
Vanessa Little, L2R
13/054
13/055
17/5/2013
17/5/2013
Phil Scott (3M)
ALIA
Reviewing Digital Resources
Updating Australian reading list for
students
Disability and Digital Inclusion Forum
PLVN Vendor Partnership – proposed
starting date change
News for 3 May2013
Notes from L2R April meeting with request
for PLVN contribution based on per capita
($17,360)
Response the RFID-NFC letter
National Welfare and Economic
Distributed to Project
Partners
Advice to Executive
Distributed to e-lists
Distributed to e-list
Distributed to
Members/Alternates
Distributed to e-list
Distributed to
Members/Alternates
Distributed to
Members/Alternates
Distributed to e-list
Forwarded to Children’s
SIG
Distributed to e-list
For discussion at Exec
(7/05/13)
Distributed
For June 2013 Executive
Meeting
Distributed to PLVN
KWS
7
KWS
KWS
KWS
KWS
KWS
KWS
KWS
KWS
KWS
KWS
KWS
JM
KWS
KWS
Number
Date
From
Subject
Action
Contributions of Public Libraries
2013 Library RFID Survey
Members
Distributed to PLVN
Members
Distributed to PLVN
Members
13/056
18/5/2013
Mick Fortune
13/057
23/5/2013
Wendy Quihampton (SLV)
13/058
13/059
13/060
13/061
3/6/2013
3/6/2013
4/6/2013
6/6/2013
Colin Breen (Bibliotheca)
Greg Forck(DPCD)
Jo-Anne Shaw (EnvisionWAre)
Debra Rosenfeldt (SLV)
Number
Date
To
Subject
O13/022
O13/023
O13/024
O13/025
O13/026
O13/027
O13/028
O13/029
O13/030
O13/031
4/04/2013
10/04/2013
10/05/2013
10/05/2013
10/05/2013
10/05/2013
10/05/2013
10/05/2013
13/05/2013
15/05/2013
PLVN Members, R Burn
IFLA
Kwai Leng Tang (Logitrack)
Colin Matthews (QLSTechnology)
Peter Ferendinos (FE Tech)
Phil Scott (3M)
Colin Breen (Bibliotheca RFID)
Jo-Anne Shaw (Envision Ware)
Phil Scott, 3M
David Morris, MLA
2013 PRC Booklist new titles
Standing Committee Voting
Mitigation strategy for NFC-RFID interaction
Mitigation strategy for NFC-RFID interaction
Mitigation strategy for NFC-RFID interaction
Mitigation strategy for NFC-RFID interaction
Mitigation strategy for NFC-RFID interaction
Mitigation strategy for NFC-RFID interaction
Response to request for NFC-RFID report to working group
PLVN Submission to MAC Review on Public Libraries, Stage 2
Online Disability Awareness resource
Project – request for public library reps on
Steering Committee
Response the RFID-NFC letter
Change of Department Name and ABN
Response the RFID-NFC letter
Personnel changes and SWLDP planning
process
Outwards
8
By
KWS
KWS
Item 5:
Financial Report
5.1
Financial Summary
Profit and Loss
Income
Expenditure
Net
Bank Balance
Opening Balance
Closing Balance
July
204,603
3,461
201,142
August
274,411
368,966
-94,555
September
81,780
300,607
-218,826
October
88,467
22,894
65,574
November
60,927
16,032
44,895
December
15607
8670
6,937
January
33,793
31,282
2,511
February
22,370
4,000
18,370
March
2,706
127,706
-124,999
April
July
August
September
October
November
December
January
February
March
April
309,956
511,099
511,099
605,654
Quarterly
summary
Income
Expenditure
Net
5.2
Invoice Date
3/06/2013
5/06/2013
5/06/2013
18/6/2013
9
605,654
386,827
386,827
452,401
452,401
497,296
497,296
504,233
Q1
560,794
673,033
-112,239
504,233
506,744
Q2
165,001
47,595
117,406
For
PLEASED Web Server Subscription
LibMark seminar - room hire, cayering, equipment
Ops Group OHS seminar - catering
PLVN Strategic Plan
Subscription 2013-14
525,114
400,115
Q3
Invoices for Payment
From
SLV-Vicnet
Victoria University
Vision Australia
I&J Management
Ancestry
506,744
525,114
Amount
330.00
3208.70
1162.00
983.12
US$164,565
58,869
162,988
-104,118
8,905
50,866
-41,961
400,115
358,151
May
9,216
13,766
-4,550
May
358,151
353,603
TOTAL
802,785
948,248
-145,463
Item 6:
State Library of Victoria
State Library of Victoria: Public Libraries Report
Public Libraries Victoria Network Meeting, 18 June 2013
Key things to note
Staff changes at the State Library
The State Library’s new Leadership Team is almost in place. Jo Watson is the Director, Community Engagement,
responsible for the Public Libraries, Communications and Marketing and Collection Interpretation Divisions. Jo
is formerly a CEO of the YWCA and a senior executive with World Vision. Debra Rosenfeldt has returned to the
role of Manager, Public Libraries and Community Engagement and Wendy Quihampton has moved to the role
of Digital Innovation Manager. Matthew Kinleyside departs the Public Libraries team, and the State Library, at
the end of June and we are currently recruiting a replacement.
Planning for the 2014–17 triennium of Statewide Public Library Development Projects (SPLDP)
Building on the success of previous planning retreats, the time has come to consider what could, should and can
be delivered as part of the 2014–17 triennium of SPLDP. Public library service managers/CEOs are invited to a
planning retreat and pre-retreat seminar; their participation in the planning process for the next triennium of
statewide projects will ensure that the momentum of the projects is maintained. Please RSVP to Brad
Langoulant by completing the attendee confirmation form and emailing it to blangoulant@slv.vic.gov.au
Disability Awareness Online Resource
The State Library of Victoria has commenced a project funded by the Gorman Foundation to provide an updated
online resource and training program based on the Disability Awareness Kit. A Steering Committee has been set
up which includes PLVN representatives Carolyn Macvean, Pam Giumarra and Tony Iezzi. More information will
follow in due course.
Free, Secular and Democratic
Discover the cultural centrepiece of 19th-century Melbourne and the grand vision that inspired it. This free
exhibition traces the first 60 years of the Melbourne Public Library (now the State Library of Victoria), from its
founding in 1853 to the opening of the magnificent domed reading room in 1913.
Dates for the diary
19 June 2013
 Victorian Public Libraries 2030 Strategic Framework – launch
 The scene is set – SPLDP planning process session
26 June 2013
 Leadership Learning Forum – Changing Skills, Changing Culture
5 July 2013
 Poetry Slam heats – expressions of interest close
16 July 2013
 2014 Pierre Gorman Award – applications open
19 July 2013
 2014 Summer Read – confirmation of participation closes
29–30 July 2013
 SPLDP Planning Retreat
21 August 2013
 Shared Leadership Program – applications open
13 September 2013
 Frontline Cycle 7 finishes
20 September 2013
 Shared Leadership Program – applications close
September 2013
 2013 Reid Scholarship– applications open
8 October 2013
 2014 Pierre Gorman Award – applications close
December 2013
 2013 Reid Scholarship– applications close
18 December 2013–16 February 2014
 2014 Summer Read program open
- 11 -
PLVN meeting: 18 June 2013
2011–14 Statewide Public Library Development Projects – status as at 13 June 2013
Project key deliverables
Progress/Status
Community Engagement
Summer Read
Program
2012/13
 Source funding for statewide community
engagement program themed around Victoria:
Cities of Literature
 Implement core community engagement
program themed around Victoria: Cities of
Literature
 Investigate and implement, where practicable,
additional statewide community engagement
programs and a website to promote library
events
2013/14
 Source funding for statewide community
engagement program themed around Victoria:
Cities of Literature
 Implement core community engagement
program themed around Victoria: Cities of
Literature
 Investigate and implement, where practicable,
additional statewide community engagement
programs and a website to promote library
events
The Summer Read program and competition closed on Sunday 3 March 2013. The State Library worked closely with 24
Victorian public libraries to promote the program which centred around 10 recent books written by Victorians or set in
Victoria. Feedback and borrowing statistics from participating libraries indicated a very positive response to the 2013 book
list.
Readers were invited to enter a prize draw at public libraries by recommending a great summer reading title. Thirteen winners
were drawn at random and received book packs of up to 50 Victorian books. The top 20 recommended titles have been
published on the State Library’s website at www.slv.vic.gov.au/summer-read.
Planning for the 2014 Summer Read is underway. We have introduced a number of changes in response to feedback from
participating libraries. The 2014 program will run from 18 December 2013 to 16 February 2014, enabling libraries to promote
holiday reading before Christmas and wrap up the program earlier. We are looking into providing the option of larger or
smaller sets of books; new prizes for the competition; and improved book club notes. Selection and notification of the book
list will happen earlier (August) as will delivery of the books and promotional material (early November). Public library staff
will again be invited to form the book list selection panel, as this proved very successful in selecting a well-received book list
for 2013.
An invitation to participate in the 2014 program will be sent to all library service managers/CEOs in late June 2013.
High Road to Reading
The State Library team is working with 18 public libraries to deliver the 2013 High Road to Reading program. This year, a total
of 89 events have been scheduled, featuring the following authors and illustrators: Andrew Rule, Andy Griffiths, Barry Heard,
Benjamin Law, Catherine Deveny, Chloe Quigley (Michi Girl), Craig Smith, Dave Graney, Felice Arena, Glenda Millard, Jack
Heath, Jane Clifton, John Marsden, John Nicholson, Lauren Burns, Lili Wilkinson, Liz Porter, Marc McBride, Maureen McCarthy,
Melina Marchetta, Michael Hyde, Michael Robotham, Michael Wagner, Mini Goss, Penny Woodward, Rachel Bermingham,
Romona Koval, Sally Rippin, Scot Gardner, Shane Maloney, Tanya Ha, Terry Denton and Toni Jordan.
As at 11 June 2013, almost 3,700 children, teens and adults had attended events in locations such as Yarram, Frankston,
Wallan, Mildura, Nunawading, Edenhope, Kerang, Shepparton, Coburg, Mt Beauty and Point Cook. Feedback from
participants, authors and host libraries has been extremely positive.
We will be contacting all library services who have not participated in this program yet in the new financial year; this includes
those libraries who didn’t submit an initial expression of interest.
Poetry Slam
The 2013 Australian Poetry Slam competition is running to an earlier schedule this year to allow the national final to coincide
with a spoken word festival in Sydney on 13 October 2013. The call for expressions of interest by public libraries to host the
Victorian heats was emailed on 7 June 2013, with expressions closing on 5 July 2013. The Victorian heats will run from 3–14
September 2013 and the Victorian state final will be held at the State Library on Thursday 26 September 2013.
- 12 -
PLVN meeting: 18 June 2013
Project key deliverables
Progress/Status
Digitising WWI Victorian
The Reference Group met in early April 2013 to brainstorm communication approaches to the public, key stakeholders and
public library staff. The ideas generated in that session are being worked into a communication plan which will be reviewed by
the Reference Group and assessed for viability within the allocated budget.
The batch 5 list of titles has now been finalised and will be re-communicated to library service managers/CEOs and relevant elists shortly. It is also attached to this report. Some changes to the list were required due to missing or poor quality microfilm.
The changes by library service are:
Newspapers
2012/13
 Digitise and deliver through Trove
selected Victorian metropolitan, suburban
and regional newspapers published in the
1914–18 period
 Develop and deliver promotional materials
to communicate the availability of the
selected Victorian newspapers
2013/14
 Digitise and deliver through Trove selected
Victorian metropolitan, suburban and regional
newspapers published in the 1914–18 period
 Develop and deliver promotional materials to
communicate the availability of the selected
Victorian newspapers

Casey-Cardinia Library Corporation: Bunyip and Garfield Express replaced with Bunyip Free Press and Berwick Shire
Guardian due to poor quality microfilm masters

Gannawarra Library Service: unable to digitise Koondrook and Barham Bridge and Cohuna Advocate due to missing
master microfilm

Goldfields Library Corporation: Elmore Standard and Pyramid Hill Advertiser replaced with Maldon News due to poor
quality microfilm masters

Goulburn Valley Regional Library Corporation: Yarrawonga Mercury and Southern Riverina Advertiser replaced with
Shepparton News due to missing master microfilm

High Country Library Corporation: Mansfield Courier replaced with Benalla Independent due to missing master microfilm

Upper Murray Regional Library: unable to digitse Yackandandah Times due to poor quality microfilm masters

Wimmera Regional Library Corporation: Kowree Shire Advertiser replaced with Warracknabeal Herald due to poor quality
microfilm masters

The Weekly Times was also included in this batch.
Scanning of batch 5 is complete and the files have been sent to the National Library for the next stage in the digitisation
process. These titles are expected to come online through Trove in the next financial year (2013/14).
- 13 -
PLVN meeting: 18 June 2013
Project key deliverables
Progress/Status
More Knowledge for
Cultural benefits study
Our successful consultants, Project Sisu (Annie Talve and Dr Sally Gray) met with the More Knowledge for Library Advocacy
Workgroup in late March 2013 to kick-off the project and also in early May 2013 to continue to refine the methodology which
includes interviews, focus groups, workshops, online surveys, case studies and a round table session. Project Sisu are looking
to engage with library managers and staff, cultural managers and groups, public library users and non-users as well as local
councils and community groups through these activities.
Annie spent four very interesting days in Gippsland in early June where she met with John Murrell and Stephen Dempsey as
well as two focus groups (one for library staff and one for the public). More field trips are being scheduled in country Victoria
and also metropolitan Melbourne. We’ll work with relevant managers when those are identified. There will also be an online
survey for libraries focused on the quantitative measures like number of programs, number of attendees, etc.
The half-day round table is expected to generate a conversation about the cultural benefits of public libraries by inviting
respected thought leaders to present ideas from their specific field of knowledge. It is hoped that guests will become better
informed about the cultural role of public libraries and become advocates for the report and public libraries.
The Victorian Public Libraries 2030 Strategic Framework is being launched on Wednesday 19 June 2013 at the State Library by
Sue Roberts and John Murrell. Thank you to Peter Carter for agreeing to MC the launch.
The full report will be distributed to all Victorian library service managers/CEOs, Local Government Victoria, Advisory
Committee on Public Libraries, Ministerial Advisory Council on Public Libraries and the Municipal Association of Victoria.
A summary report written specifically for external stakeholders will be sent to: Local Government CEOs, Mayors and
Councillors, Federal Victorian and State Members of Parliament, Library Board of Victoria members, ALIA, NSLA and public
library associations. Recipients of the full report will also receive the summary report.
The reports will also be available on the PLVN website.
Library Advocacy
2012/13
 Deliver a snapshot survey and report on
internet and PC use in Victorian public
libraries
 Investigate the cultural benefits of libraries
2013/14

Investigate the cultural benefits of libraries
Victorian Public Libraries
2030
2012/13
 Develop and implement a methodology and
plan to lead Victorian public library staff and
managers through a strategic foresight
exercise
 Develop a strategic planning framework and
action plan providing guidance for public
library service managers in their strategic
planning activities

Develop and implement a communication
strategy to ensure the strategic planning
framework is understand and adopted
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PLVN meeting: 18 June 2013
Project key deliverables
Progress/Status
Workforce Refresh
Professional development seminars
2012/13
 Promote and deliver 2 professional
development seminars
 Develop a framework and conduct a skills
audit of Victorian public library staff
 Deliver 2 Frontline Victoria online training
cycles
2013/14
 Promote and deliver 2 professional
development seminars
 Deliver a planning retreat for Victorian
public library managers and senior State
Library managers
 Promote and award the Pierre Gorman
Award
 Develop a framework and conduct a skills
audit of Victorian public library staff
 Deliver 1 Frontline Victoria online training
cycle
On Friday 19 April 2013, 188 public library staff attended a full-day seminar, ‘Connecting the dots: People, libraries and
technology’, in Experimedia at the State Library. Speakers included Mary Todorov (NBN Co), Paula Bray (Powerhouse
Museum), Kate Barry (Alannah and Madeline Foundation on eSmart Libraries), Dr Cathy Stone and Rose Talo (Open
Universities Australia), Philip Minchin (Euchronic Games), Nick Beswick (Adult Migrant Education Service NSW) and Christine
Mackenzie and Tania Barry (Yarra Plenty Regional Library on their Digital Hub program). Feedback from attendees was
extremely positive, with over 99% of respondents rating the seminar as ‘Excellent’ or ‘Good’.
Frontline
Cycle 6 (November 2012–April 2013) has been completed and cycle 7 (May–September 2013) is underway. We still have
quite a number of trainees from previous cycles working through the program. The Project Coordinator, Area Coordinators
and the supervisors are working with those trainees to encourage completion before the program closes in September 2013.
Following completion of the program, an overview report will be provided to each library service manager/CEO with brief
comments on each trainee and their completion status.
Planning is underway for a closing event in November 2013 to recognise and celebrate sector and individual achievements
through the Frontline program. Rachel van Riel from Opening the Book will present at the event.
Skills Audit
A statewide skills audit of Victorian public library staff was a recommendation of the Workforce Sustainability and
Leadership project (2008) and builds on the work being undertaken for Victorian Public Libraries 2030.
In March 2013, proposals were requested from consultants to develop a framework to articulate core competencies
required by library staff now and in the future, undertake an audit of current skill levels, and make recommendations to
address gaps. Following evaluation by a selection panel of State Library and PLVN representatives, we are pleased to advise
that Dr Gillian Hallam has been engaged to conduct the skills audit.
Gillian has a deep knowledge of the Australian library sector as an independent consultant and adjunct professor in Library
and Information Science at Queensland University of Technology. Gillian conducted the neXus research project which
investigated the LIS workforce across Australia, recently worked with NSLA to develop a maturity model of libraries as
learning organisations, and is a past president of ALIA.
Gillian will meet the project team and Workgroup this month in preparation for consulting with the Victorian public library
managers and staff in July and August 2013. The skills framework will be finalised in September 2013, and an online skills
audit survey for all public library staff conducted in October–November 2013. A report analysing the data and making
recommendations will be published in 2014.
2012 Pierre Gorman Award
Yarra Plenty Regional Library’s Connected Communities – Auslan and Voice Unite will conclude this month with pleasing
results, including the successful establishment of Auslan storytimes and an Auslan book group for adults; the development
of Auslan storytime resources in partnership with Ford Street Publishing; the delivery of three professional events for
teachers, library professionals and community groups; and the production of professional development DVDs, which will be
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PLVN meeting: 18 June 2013
Project key deliverables
Progress/Status
sent with a package of resources to all Victorian public library services in July. Yarra Plenty Regional Library will submit a final
report on their project later this year.
Applications for the 2014 Pierre Gorman Award will open on 16 July 2013 and close on 8 October 2013. We encourage
library services to begin discussing project ideas and partnership opportunities with local disability services. The timelines
for the 2014 Pierre Gorman Award have been brought forward to accommodate the changed 2013 Reid Scholarship
timelines (see below).
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PLVN meeting: 18 June 2013
Project key deliverables
Progress/Status
Leadership for the Future
Leadership Learning Forum
2011/12
 Promote and award 2011 Barrett
Reid Scholarship
 Promote, recruit and prepare for 2012
Shared Leadership Program for
Victorian public library staff
 Promote and deliver a Leadership
Learning Forum
2012/13
 Promote and award 2012 Margery C
Ramsay Scholarship
 Deliver the 2012 Shared Leadership
Program for Victorian public library
staff
 Promote and deliver a Leadership
Learning Forum
2013/14
 Promote and award 2013 Barrett
Reid Scholarship
 Promote, recruit, prepare and
deliver the 2014 Shared Leadership
Program for Victorian public
library staff
The 2013 Leadership Learning Forum for Victorian library service managers/CEOs and alumni of the Shared
Leadership Program, Aurora Leadership Institute and Ramsay and Reid Scholarships will be held on Wednesday
26 June 2013. This year’s theme is ‘Changing Skills, Changing Culture’. Guest speakers Emma Blee (Enterprise
Learning and Development Manager at Australia Post) and Jo Watson (Director, Community Engagement at the
State Library of Victoria) will share their experiences of workforce skills development and managing culture
change. Emma and Jo will also participate in a panel discussion/Q&A session with Chris Kelly (Brimbank
Libraries), Sally Jones (Darebin Libraries) and Troy Watson (Mooney Valley Libraries).

Promote and deliver a Leadership
Learning Forum
Margery C Ramsay and Barrett Reid Scholarships
An online survey of library service managers/CEO was conducted in March–April 2013 to explore views on the
Ramsay and Reid Scholarships and barriers to application.
The survey results indicated that library service managers/CEOs value and support the Scholarships, the
Scholarships are well promoted and there is a good level of awareness of the Scholarships within the sector. The
main barriers to application identified in the survey were difficulty thinking of an appropriate research/study topic
(53%); suitable candidates not interested in applying (46%); and concerns over disruption to staffing (32%).
Importantly, the survey highlighted that there is limited understanding among both managers and staff of the wide
ranging possibilities offered by the Scholarships. It is not well understood that applicants may apply for a lower
amount than $30,000; joint applications are welcome; Scholarship funds may be used for purposes other than
overseas study tours (including work placements or secondments at a single organisation, further study, and
activities within Victoria or interstate); and a portion of Scholarship funds may be paid directly to the employing
library service for backfill staffing.
A report on the findings was submitted to the Advisory Committee on Public Libraries on 14 May 2013. It was
agreed by the ACPL that Scholarship communications should emphasise the range of options noted above. The
Committee also requested that the Scholarship be delayed until after the planning retreat for the next triennium of
Statewide Public Library Development Projects (to be held on 29–30 July 2013), to allow a list of possible research
topics to be compiled for consideration by potential applicants, as suggested by survey respondents.
Timelines for the 2013 Reid Scholarship have been revised accordingly. Applications will open in September 2013
and close in December 2013. The Scholarship presentation will be held in 2014.
Update on past recipients
2011: Leonee Derr has submitted her final report and will present at the ACPL meeting in August 2013.
2012: Liz Pidgeon has returned from her study tour of the United States and United Kingdom, looking into local
and family history programs. She will submit her final report in October 2013. Liz blogged about her study tour at
infolass.wordpress.com.
2012 Shared Leadership Program
Planning is underway for the 2014 Shared Leadership Program. Applications will open on 21 August 2013, with
the program scheduled to run from February–June 2014. We encourage you to start thinking about suitable
applicants from your library service.
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PLVN meeting: 18 June 2013
Library Service
Newspaper title
Years to digitise
Campaspe Regional Library
Rochester Express
1914–1918
Casey-Cardinia Library Corporation
Bunyip Free Press and Berwick Shire Guardian
1914-1915
Casey-Cardinia Library Corporation
Casey-Cardinia Library Corporation
Kooweerup Sun, Lang Lang Guardian and Cranbourne
Shire Record
Lang Lang Guardian
Jul 1918–Dec
1918
1914–Jul 1918
Central Highlands Libraries
Ballan Times
1914–1918
Central Highlands Libraries
Riponshire Advocate
1914–1918
Central Highlands Libraries
Clunes Guardian and Gazette
1914–1918
Central Highlands Libraries
Coleraine Albion and Western Advertiser
1914–1918
Central Highlands Libraries
Creswick Advertiser
1914–1918
Central Highlands Libraries
Daylesford Advocate
1914–1918
Central Highlands Libraries
Gordon, Egerton and Ballan Advertiser
1914–1918
Central Highlands Libraries
Hamilton Spectator
1914–1918
Central Highlands Libraries
Penshurst Free Press
1914–1918
Central Highlands Libraries
Talbot Leader
1914–1918
Corangamite Regional Library
Corporation
Corangamite Regional Library
Corporation
Corangamite Regional Library
Corporation
Corangamite Regional Library
Corporation
Corangamite Regional Library
Corporation
Corangamite Regional Library
Corporation
Darebin Libraries
Cobden Times
1914–1918
Cressy and Lismore Pioneer
1915–1918
Koroit Sentinel and Tower Hill Advocate
1914–1918
Lismore, Derrinallum and Cressy Advertiser
1914–1918
Mortlake Dispatch
1914–1918
Terang Express
1914–1918
Northcote Leader
1914–1918
East Gippsland Shire Library
Bruthen and Tambo Times
1914–1918
East Gippsland Shire Library
Omeo Standard
1914–1918
Gannawarra Library Service
Cohuna Farmer's Weekly
1914–1918
Gannawarra Library Service
Quambatook Times
1914–1918
Geelong Regional Library Corporation
Berringa Herald
1914–1918
Geelong Regional Library Corporation
Pitfield Banner and Hollybush Times
1914–1918
Geelong Regional Library Corporation
Geelong Advertiser
1914–1918
Geelong Regional Library Corporation
Grenville Standard
1915–1918
Goldfields Library Corporation
Boort Standard
1914–1918
Goldfields Library Corporation
Mt. Alexander Mail
1914–Sep 1917
Goldfields Library Corporation
Castlemaine Mail
Oct 1917–1918
Goldfields Library Corporation
Gisborne Gazette
1914–1918
Goldfields Library Corporation
Inglewood Advertiser
1914–1918
Goldfields Library Corporation
Korong Vale Lance
1914–Jul 1915
Goldfields Library Corporation
Kyneton Guardian
1914–1918
Goldfields Library Corporation
Lancefield Mercury and West Bourke Agricultural Record
1914–1918
Goldfields Library Corporation
Maldon News
June 1916–1918
Goldfields Library Corporation
Wedderburn Express
1914–1918
- 18 -
PLVN meeting: 18 June 2013
Library Service
Newspaper title
Years to digitise
Goulburn Valley Regional Library
Cobram Courier
1914–1918
Goulburn Valley Regional Library
Dookie and Katamatite Recorder
1914–1918
Goulburn Valley Regional Library
Nagambie Times
1914–1918
Goulburn Valley Regional Library
Nathalia Herald
1914–1918
Goulburn Valley Regional Library
Numurkah Leader
1914–1918
Goulburn Valley Regional Library
Murchison Advertiser
1914–1918
Goulburn Valley Regional Library
Shepparton News
1914–1918
Goulburn Valley Regional Library
Tungamah and Lake Rowan Express
1914–1918
Goulburn Valley Regional Library
Violet Town Sentinel
1914–1918
High Country Library Corporation
Alpine Observer
Nov 1916–1918
High Country Library Corporation
Benalla Independent
July 1914–1918
High Country Library Corporation
Jamieson and Wood's Point Chronicle
1914–Nov 1916
High Country Library Corporation
Myrtleford Mail and Whorouly Witness
1914–1918
Latrobe City Libraries
1914
Latrobe City Libraries
Glengarry, Toongabbie & Cowwarr Journal and Central
Gippsland Reporter
Narracan Shire Advocate
Maribyrnong Library Service
Weekly News (Yarraville)
April 1914–1918
Melbourne Library Service
Melbourne Punch
1914–1918
Melbourne Library Service
Truth
1914–1918
Stonnington Library & Information
Service
Swan Hill Regional Library Service
Malvern Courier and Caulfield Mirror
1914–Mar 1917
Ultima and Chillonga Star
1914–1918
Upper Murray Regional Library
Chiltern and Howlong Times
1914–Apr 1918
Upper Murray Regional Library
Federal Standard
1914–1918
Upper Murray Regional Library
Corryong Courier
1914–1918
Upper Murray Regional Library
Rutherglen Sun
1914–1918
Upper Murray Regional Library
Upper Murray and Mitta Herald
1914–1918
Wellington Shire Library
Heyfield Herald
1914–1918
Wellington Shire Library
Rosedale Courier
1914–1918
Wellington Shire Library
Stratford Sentinel and Briagolong Express
1914–Jun 1916
Wellington Shire Library
Gippsland Standard
1914–1918
West Gippsland Regional Library Corp
1914–1918
West Gippsland Regional Library Corp
Gippsland Independent, Buln Buln, Warragul, Berwick,
Poowong & Jeetho Shire Advocate
Foster Mirror and South Gippsland Shire Advocate
West Gippsland Regional Library Corp
Great Southern Advocate
1914–1918
West Gippsland Regional Library Corp
Gippslander and Mirboo Times
1914–1918
West Gippsland Regional Library Corp
Toora and Welshpool Ensign
1914–1918
West Gippsland Regional Library Corp
Trafalgar and Yarragon Times
1914–1918
West Gippsland Regional Library Corp
Powlett Express
1914–1918
Wimmera Regional Library
Corporation
Wimmera Regional Library
Corporation
Wimmera Regional Library
Corporation
Birchip Advertiser
1914–1918
Donald Times
Dec 1915–1918
Warracknabeal Herald
1914-1918
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1914–1918
1914–1918
PLVN meeting: 18 June 2013
Library Service
Newspaper title
Years to digitise
Wimmera Regional Library
Corporation
Wimmera Regional Library
Corporation
Wimmera Regional Library
Corporation
Wimmera Regional Library
Corporation
Wimmera Regional Library
Corporation
Wimmera Regional Library
Corporation
Wimmera Regional Library
Corporation
Yarra Libraries
Hopetoun Courier and Mallee Pioneer
1914–1916
Dunmunkle Standard
1914–1918
West Wimmera Mail and Natimuk Advertiser
1914–1918
Nhill Free Press
1914–1918
Rainbow Argus
1914–1918
Rupunyap Spectator and Lubeck, Banyena, Rich Avon,
and Lallat Advertiser
Stawell News and Pleasant Creek Chronicle
1914–1918
Richmond Australian
1914–Nov 1916
Other - Town & country
Weekly Times
1914–1918
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1914–1918
PLVN meeting: 18 June 2013
Item 10:
Love to Read Proposal
Love2Read 2013 Proposal
Overview
The National Year of Reading 2012 (NYR2012) was an incredible success. Driven by the 15 library
founder partners, the campaign reached out to communities right across Australia.
During the year, there were more than 4,000 events – national, state/territory and local. The
campaign generated $26m worth of media coverage, involved 200,000 active participants, 100-plus
partner organisations, and 100-plus ambassadors and friends.
Whilst the campaign was originally planned to end on 31 December 2012, so much momentum was
generated the founder partners decided to continue the Love2Read (L2R) branding as a second
iteration for 2013–2014, with the potential for a further iteration after that.
The Love2Read partners consist of library associations and the state and territory libraries who
believe the literacy development of our nation, and the key role of libraries within that, to be of
critical importance.
Aim
Love2Read aims to raise the status and visibility of reading and literacy nationwide, and build a
unified national literacy network working toward the shared goal of Australia becoming a nation of
readers.
Objectives




To promote the benefits of reading as a life skill and catalyst for well-being.
To promote a reading culture in every Australian home.
To raise the status and visibility of reading and literacy nationwide.
To unify literacy organisations across Australia under the shared vision of Australia becoming a
nation of readers.
 To connect readers with writers across the country.
Key Messaging
Love2Read – ‘Discover and re-discover the magic of reading’
The Reading Hour – ‘Share a book with your child for 10 minutes a day – an hour a week – and give
them the gift of reading’
Rural Romance Writers Regional Tour – ‘Sharing Great Australian Stories’
Program Elements
Love2Read 2013 will be differentiated by three main programs, which are designed to consolidate
the successes of NYR2012, re-launch the Love2Read brand as an ongoing stand-alone asset
benefiting libraries and the wider reading community, and maximise opportunities by positioning
libraries and the library sector at the forefront of Australian literacy advancement.
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PLVN meeting: 18 June 2013
The three program elements are:
 Love2Read Branding Re-Launch
 The Reading Hour, Saturday 24 August, 5pm–6pm
 Sharing Great Australian Stories – Romance Writers Regional Tour in partnership with Get
Reading! and The Australian Women’s Weekly
Campaign Elements
LOVE2READ BRANDING RE-LAUNCH
The Love2Read brand signifies reading experiences – places to read, things to read, access to them,
support of reading professionals and organisations, and people who share one’s love of reading.
Carrying and aligning yourself with the Love2Read logo means you share a belief in the
fundamental benefits that reading offers to society, and want to play a role in Australia becoming a
nation of readers.
Love2Read wants to nurture and grow the community of like-minded individuals and organisations
that was established during NYR 2012.
We want individuals, libraries, bookstores, governments, businesses, councils, and schools to be
ready to ‘Love2Read’, for them to ‘opt in’ by adding the logo to their website, including it on their
email signature, pinning up a poster, or rolling out a banner showing that they support the change
and want to see the successes of NYR2012 continue into the future.
Objectives
‘To re-launch the Love2Read brand as a trusted ongoing asset that can be used by libraries,
individuals and organisations to help them achieve their reading-related goals.’
‘To unify literacy organisations across Australia under the shared vision of Australia becoming a
nation of readers.’
‘To promote a reading culture in every Australian home.’
Campaign Elements
 Call to Action
A guarantee that wherever Love2Read appears – in a library, a bookshop, a school, or some other
community space – there will be something to read or somewhere to read, and people who share a
love of and belief in the importance of reading.
An option for non-venue based organisations to participate will be offered by showcasing the logo
and ‘opting in’ to the brand.
 Brand Collateral
Rebrand a suite of materials with the Love2Read logo and make them freely available via
www.love2read.org.au.
Negotiate the design and distribution of a ‘Love2Read Partner Pack’ being made available to
libraries and registered organistions, businesses and individuals – subject to funding.
Partner Pack to include:
o Pull-up Banner
o Poster – A3
o Balloons
o Window Decal
Estimated Cost of Partner Pack
To be confirmed
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PLVN meeting: 18 June 2013




Further merchandising opportunities will be negotiated with other suppliers and offered via the
website, similar to what was offered during NYR 2012.
https://love2read2012.wikispaces.com/Merchandise
Website
Leverage www.love2read.org.au as a central destination for information on reading and reading
related information – both for the general public and for reading professionals.
Create fresh content and keep it up to date with news from partners, friends and the reading
community.
Raise the profile of libraries and the role they play as catalysts within their communities by
highlighting their work on the website.
E-news
Grow the newsletter subscriber database, both the general public and the professional
members, through a subscriber drive.
Promote the new branding and the campaign, and create and maintain engagement with
Love2Read’s objectives, via the monthly newsletters.
Social Media
Grow the social media engagement by providing consistent compelling content via the social
media channels.
Costings
To be confirmed
THE READING HOUR – SATURDAY 24 AUGUST, 5PM–6PM
The Reading Hour will take place on Saturday 24 August 2013. While the time will be nominally from
5pm to 6pm, events will take place the week before and at other times on the day in libraries, schools,
bookshops, at festivals, and in other community venues.
The Reading Hour will provide an overarching national promotion and strategy that can be
leveraged by libraries, individuals and organisations to help them achieve their reading-related
goals.
Objectives
‘To raise the status of reading and highlight the benefits of reading for all people and age groups.’
‘To encourage parents and caregivers to ‘share a book with their child for 10 minutes a day – an
hour a week – and give them the gift of reading.’
‘To encourage people of all age groups to read a book for an hour a week.’
‘To promote a reading culture in every Australian home.’
Campaign Elements
The campaign will have two elements:
1. A gala event celebrating ‘The Reading Hour’ to be held on a particular day, at a particular time.
2. A commitment by families, individuals, educators and others to create a reading hour at home,
in schools, in libraries, and in the workplace, and to replicate the celebration around the
country.
 Launch event and event program
Launch event to be held Saturday 24 August, 5pm–6pm in Melbourne? To be confirmed.
National event program to be developed via partners and libraries nationally submitting their
activities.
 Partnerships and sponsors
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PLVN meeting: 18 June 2013
The following companies have currently committed some level of in-kind sponsorship for this
year’s Reading Hour: The Walt Disney Company, Madman Entertainment, Good Reading
Magazine, The Big Issue, ABC Local Radio, and Dymocks Children’s Charities.
Sponsorship and participation to be finalised.
 Ambassadors
Andy Griffiths has agreed to be a Reading Hour ambassador, and others have also pledged their
support.
 Website/E-news/Social Media
To be leveraged for publicity and buy in.
 Costings
To be confirmed
Sharing Great Australian Stories – Romance Writers Regional Tour in partnership with Get
READING! AND THE AUSTRALIAN WOMEN’S WEEKLY
Love2Read has the opportunity to partner with Get Reading! and The Australian Women’s Weekly
on their ‘Great Australian Stories’ initiative. AWW’s ‘Great Australian Stories’ will bring together
regional Australian Women and celebrate their inspirational stories as part of The Weekly’s
celebration of 80 years.
The ‘Sharing Great Australian Stories’ campaign aligns perfectly with Love2Read’s core objectives of
raising the status and visibility of reading and literacy nationwide, promoting a reading culture in
every Australian home, school and community, and connecting readers with writers.
By joining forces with Get Reading! and The Australian Women’s Weekly as a media partner,
Love2Read has an opportunity to achieve these core objectives as well as double their campaign
footprint, raise their profile nationally with a core target group, and increase engagement with
rural communities via integration at key events around the country.
Participation is subject to financial commitment.
Objectives
‘To share and celebrate great Australian stories across the country whilst promoting the benefits of
reading and storytelling as critical life skills and catalysts for well-being.’
‘To position Love2Read nationally as a brand that promotes a reading culture in every Australian
home, school and community, and positions libraries at the forefront of Australian literacy
advancement.’
‘To connect readers with writers across the country, particularly in regional communities.’
Campaign Elements
 Ambassadors
Three to four Australian rural romance writers will be chosen as campaign ambassadors, to act
as advocates in promoting the key messages. They will tour and represent Love2Read at key
events and in key media during the campaign.
 Regional Tour
A regional tour including the rural romance ambassadors would be set up in partnership with
Get Reading! to capitalise on the editorial coverage being offered in the AWW, and tie in with
key events on the country show calendar.
It is proposed a ute/four-wheel drive is sourced from a dealer sponsorship arrangement and the
authors are driven between regional communities and country shows as part of the tour. This
would provide media coverage, editorial content, photographic opportunities, and a hook to
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PLVN meeting: 18 June 2013




promote the key messaging. There is also the option of sourcing a regional carrier sponsor to
provide remote access.
Corporate and Media Sponsors
The Australian Women’s Weekly would be the main media sponsor for this campaign. Get
Reading! would also be a partner. Financial sponsorship would be sought from car dealership
Holden, and regional airline carriers Rex Airlines or Qantas Link to help provide the travel
requirements.
The Australian Rural Women’s Network and the Country Women’s Associations would also be
considered for sponsorship arrangements.
Print promotion would run through 2 to 3 editions of AWW and on their digital assets, including
their Facebook and app.
Publicity Campaign
A national publicity campaign featuring local media and radio would be set up around the
touring authors and their attendance at key events.
Website/E-news/Social Media
To be leveraged for publicity and buy in.
Costings
To be confirmed
- 25 -