Engaging the YouTube
Generation:
An interprofessional community-campus
partnership to develop online media-rich
curriculum modules that build capacity
for authentic community engagement
Welcome
O Introduce
O Yourself
O Your community and/or institution
O Experience with developing online curricula
O What you hope to get out of today’s session
Presenters
O Lynda Boyer-Chu, Wellness Center Nurse
O
O
O
O
San Francisco Unified School District
Michael Le, PhD Student
UCSF Graduate Division
Wylie Liu, Director, UCSF
Office of University Community Partnerships
Aisha Queen-Johnson, Program Director
UCSF School of Medicine
Naomi Wortis, Associate Clinical Professor
UCSF School of Medicine
Agenda
Introductions
Overview
Small groups view interactive online modules
Story of module development
O Development process
O Piloting/evaluation results
O Challenges and learnings
O Small group discussion of learnings and how to
apply in own settings
O Conclusion
O
O
O
O
Wiegman Aerial Photography
Our Setting
O San Francisco
O Diverse city, disparities
O Population ~825,000
O Lots of community-based organizations
O University of California, San Francisco (UCSF)
O Graduate health professions training
institution
O ~3,000 students
O ~2,500 faculty
Need for Project
Purpose
Develop interactive, media-rich, online
modules…
to build capacity for authentic community
engagement…
to promote health equity and social justice.
Team
O Community-academic partnership
O 2 community partners
O Interprofessional: all 4 UCSF Schools and
Graduate Division
O 5 Faculty
O 5 Students
O 3 Staff
O MPH student from SF State University
Co-Authors
O
O
O
O
O
O
O
O
O
O
O
Steve Soesbe, Program Manager, 7 Tepees Youth Program
Gerri Collins-Bride, Clinical Professor, UCSF School of Nursing
Eunice Kym, Student, UCSF School of Pharmacy
Randy Quezada, Coordinator, UCSF Office of University
Community Partnerships
Sharon Rose, Student, San Francisco State University
Amy Shen, Student, UCSF School of Medicine
Shawna Sisler, Student, UCSF School of Nursing
Peter Taylor, UCSF Graduate Division
Heather Wong, Student, UCSF School of Dentistry
Sharon Youmans, Vice-Dean, UCSF School of Pharmacy
Lisa Chung, Assistant Clinical Professor, UCSF School of
Dentistry
Demonstration
O View one of 5 online modules at:
https://partnerships.ucsf.edu/cemodules
O Enter code UCP123
O Percolate about feedback for us
O Can submit module feedback forms
O 20 minutes
Development Timeline
O July-Aug 2012: Assess Resources
O Bring team up to speed
O Review existing models and resources
O Sept-Oct 2012: Targeted Needs Assessment
O Student and Community Focus Groups
O Assess experiences and expectations
O Feedback/suggestions of possible topics
Choice of Module Topics
O Intro to Community Engagement
O Community Assessment
O Health Communication/Literacy
O Intro to San Francisco’s Diverse Communities
O Partnering with UCSF (for community partners)
Chosen from among many other options…
Educational Strategies
O 15-25 minute interactive online modules
O
narrated slides using Articulate Studio ’13
O
photographs
O
videos
O Hosted on UCSF online course management system
(Moodle)
O Link on website of UCSF’s Office of Univ-Comm Partnership
O Consulted UCSF’s Office of Technology Enhanced Learning
O Professional videographer shot and edited video footage
and photo montages
Development Timeline
O July-Aug 2012: Assess Resources
O Sept-Oct 2012: Assess Needs and Topic
Selection
O Nov 2012-Jun 2013: Develop Modules
Module Development
O Set goals and learning objectives
O Determine existing and needed
media resources to address
goals/objectives
O Develop outlines, storyboards, scripts
to lay out flow
O Developing the experience
Internal Review Process
O Several cycles of internal review by whole team
O Module outline
O Version without processed media (video)
O Final version
O Other team members demo before
monthly regular meeting to provide
feedback
Development Timeline
O July-Aug 2012: Assess Resources
O Sept-Oct 2012: Assess Needs and Topic
Selection
O Nov 2012-Jun 2013: Develop Modules
O May 2013-Present:
O Pilot and evaluate
O Update modules
O Disseminate
Piloting
O Piloted in required and elective coursework
across UCSF schools and programs:
O School of Dentistry
O School of Medicine
O Community partner grantees of
University Community Partnership Office
O Plans for Schools of Nursing and Pharmacy
PRIME Pilot
O Summer 2013 with 15 new PRIME medical
students
O Students given assignment to review 2
modules prior to orientation
O Used as a reference and context to guide a
few orientation activities
Student Feedback
O Students found modules informative,
enjoyable, easy to navigate
O Important to have in-person follow up to
reflect and discuss the key concepts in the
modules
O For some new to SF Bay Area and to service
learning, gave nice introduction and
framework prior to participating in a
community engaged activity
Evaluation
O Questionnaire assesses
O Learner satisfaction
O Pre/post self-assessed knowledge
O Attitudes
Sample Evaluation Results
(n=135)
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
This module improved my
knowledge of this topic.
The structure of the module
enhanced my learning.
I would recommend this
module to a friend.
0%
25%
50%
75% 100%
Quotes from Evaluations
O “Wonderful module for all UCSF learners…I
think it should be offered to students in their
early years of training.”
O “Excellent module. Would recommend to
community members who might be interested in
partnering with UCSF.”
O “I like the interactive parts of the module which
requires us to click on buttons.”
O “I like how the learner could navigate to
different topics in the modules.”
Lessons Learned
Community
O Selecting
“representatives”
O Service-learning
experience
O Expectations clear
O Offer convenient times
O Honoraria
O Eliciting feedback
O Easy & fun (popcorn!)
O Reminders, reminders
Relationships
O Interdisciplinary group
O Camaraderie within team
O Names & roles
O Members were
stakeholders
O Timely progress
O Ongoing communication
O Positive climate
O Status updates & reminders
O Give & take of partnerships
(patience and humor!)
Media
O Software
O Articulate, steep curve
O Tech-savvy person on team
O Creating unified style
O Build into timeline
O Videography
O Lean budget, tight timeline
O Consents, releases
O Personality & patience
Logistics
O Project coordinator role
O Scheduling meetings
O Doodle
O Speaker phone
O Skype meetings
O Students: schedules,
personal lives,
graduations
Future Directions
O Further review feedback from the modules
O Promote modules widely
O All schools at UCSF
O Student run organizations and clinics
O University Community Partnerships Office
grantees and partners
O Identify resources to augment and update
modules
Q&A
O Questions?
O Feedback?
Small Group Discussion
O Have you tried to develop or implement
modules like these in your own setting?
O What have you learned from hearing about
this experience?
O How might you apply learnings from today in
your own setting?
Report Back
from Small Groups
O Learnings
O Strategies
O Feedback about modules
Conclusions & Take Away
O Interdisciplinary & inclusive approach
O IT-savvy team member
O This is not meant to replace the curriculum
O Do not get carried away!
Contact Us
UCSF Office of University Community Partnerships
https://partnerships.ucsf.edu/
Thanks to our funders:
UCSF Academy of Medical Educators and Gilead