Linda Ld Jacobson, APR
4525 Marbella Circle, Fort Worth, Texas 76126
(817) 228-1862
lindald.jacobson@gmail.com
LinkedIn, Twitter, Website
PUBLIC RELATIONS  CORPORATE COMMUNICATIONS  MARKETING COMMUNICATIONS
Accredited, award-winning public relations and communications professional who possesses exemplary storytelling and
editorial skills. Successful track record of delivering innovative, proactive communication projects on time and within budget
at Fortune 100, 200 and 500 organizations. By targeting the story to the right audiences, including the right key messages, I
help an organization protect its brand, retain customers and employees, and position the organization to achieve identified
business objectives.
PROFESSIONAL EXPERIENCE
Chief marketing officer
CTC, Inc., Rail engineering firm, specializing in highway-rail grade crossings
Communications manager for Texas
GE Transportation, Locomotive manufacturer
PTC program communications manager (contract)
BNSF Railway, Class I railroad employing 42,000 employees
2012 - present
2012
2009 - 2011
Lecturer, Mayborn School of Journalism
The University of North Texas, Four-year university with more than 36,000 students
Fall Semester 2009
Principal
Que Public Relations, Boutique public relations agency specializing in strategic planning,
integrated marketing communications and corporate communications
2006 – 2009
Director, media communications
CAVOK Group, Aerospace firm offering consultation in FAA certification and customization of
maintenance programs for commercial and regional air carriers
Writer | editor – Safety, Training, Security and Aeromedical
Allied Pilots Association, Trade union for American Airline pilots
2004 – 2005
2002 – 2004
KEY CAREER ACCOMPLISHMENTS
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Slashed trade union association costs by more than $60,000 by successfully implementing an innovative database solution
for departmental documents. Database was later adopted by all departments, saving more than $100,000 (aviation).
Drafted and issued the Allied Pilots Association’s accident investigation report of Flight #587 to the National
Transportation Safety Board (NTSB) by forging relationships with key subject matter experts. This report posted to the
NTSB docket on schedule and resulted in positive media coverage for the union (aviation).
Successfully managed the Severe Acute Respiratory Syndrome (SARS) crisis internally by issuing twice daily hotline
updates for American Airline pilot members, resulting in an 80-percent increase in telephone contacts (aviation).
Branded aerospace company and rolled out ad campaign to industry publications, resulting in 30-percent increase in
name recognition along with endorsement by the Federal Aviation Administration. After the company was sold, the
CEO retained me to strategically plan and implement internal communications (aviation).
For a U.S. Class I railroad, led internal communications on a multibillion dollar initiative. Strategically branded the
initiative, developed strategic internal communication plans, and then rolled out campaigns, using change management
“best practices” among 13 geographically diverse teams (rail).
Developed and produced Fortune 200 safety insert for employee magazine, as part of the organization’s strategic
communication plan to raise awareness of safety processes and issues. Over a 5-year span, the organization’s accidents
and incidents were reduced by a measurable amount (rail).
LINDA LD JACOBSON, APR (817) 228-1862
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Developed and executed marketing | ad plan for locomotive manufacturing facility to assist in establishing high
performance work teams (rail).
Re-branded communication and signaling engineering start-up, creating marketing communications strategy and tactics.
Results eliminated debt ($1M) and increased sales by $1M (rail) during 2-year period.
Created and led community relations employee program that resulted in 750 employee hours contributed annually and
more than $15,000 contributed annually (30 employee-company).
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EDUCATION AND ACCREDITATION
Master of Journalism, journalism (strategic communications)
University of North Texas, Denton, Texas
Bachelor of Arts, English
University of Iowa, Iowa City, Iowa
Accreditation in public relations (APR)
Administered by the Universal Accreditation Board
LEADERSHIP ABILITIES
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Renaissance attitude; “can do” mindset
Problem solver, attracted to the complex
Quick learner
Team player focused on business objectives
Decisive self-starter
Analytical and strategic thinker
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Consensus and relationship builder
Thought leadership on communication channels
Extreme organizational and time management skills
Leads by example to encourage leadership innovation
Strong interpersonal skills
Respectful and engages team, using situational leadership
JOB SKILLS
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Strategic planning
Employee communications
Experienced AP-style editor
Exemplary storyteller
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Brand management
Media relations
Vendor management
Marketing communications
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Change-management communications
Desktop publishing (Adobe suite) and MS Office
Design | html
Technical writing | instructional design
AWARDS
2013
AMCP Hermes Creative Award Honorable Mention (marketing collateral)
AMCP Hermes Creative Gold Award (logo design)
2011
PRSA Bronze Anvil Award of Commendation (employee intranet)
Telly Bronze Award (safety video)
IABC Bronze Quill Award of Merit (internal employee campaign)
IABC Bronze Quill Honorable Mention (internal video)
2008
IABC Bronze Quill Award of Excellence (employee newsletter)
IABC Bronze Quill Award of Merit (identity)
AMCP Hermes Creative Award Honorable Mention (identity)
AMCP Hermes Creative Gold Award (branding)
CONTRIBUTING AUTHOR
“Widgets and why they’re important to PR” (Communiqué magazine, November/December 2008)
“Take a sentimental journey: What sentiment analysis means for PR professionals” (PRSA Tactics, November 2009)