CUSTOMER_CODE SMUDE
DIVISION_CODE SMUDE
EVENT_CODE OCTOBER15
ASSESSMENT_CODE MB0039_OCTOBER15
QUESTION_TYPE
QUESTION_ID
QUESTION_TEXT
DESCRIPTIVE_QUESTION
9376
Explain the five steps for preparing a report
1.Planning the report (2 Marks)
2.Selecting a Method (2 Marks)
SCHEME OF EVALUATION 3.Gathering and organizing data (2 Marks)
4.Arriving at a conclusion (2 Marks)
5.Writing the report (2 Marks)
QUESTION_TYPE DESCRIPTIVE_QUESTION
QUESTION_ID
QUESTION_TEXT
73029
Briefly explain the different types of corporate advertising
The different types of corporate advertising are
● Corporate Identity Advertising
● Institutional Advertising
SCHEME OF EVALUATION ● Public Relational Advertising
● Advocacy Advertising
● Public Service Advertising
● Corporate Umbrella Advertising etc.
QUESTION_TYPE
QUESTION_ID
QUESTION_TEXT
SCHEME OF
EVALUATION
DESCRIPTIVE_QUESTION
125245
What are the characteristics of Communication?
1. It is unavoidable
2. It is a two way exchange of information
3. It is a process
4. It involves a sender and a receiver of information
5. It could be verbal or non-verbal
6. It is successful when the receiver interprets the meaning in the same way as that intended by the sender

7. It is a dynamic process
8. It enables understanding
QUESTION_TYPE DESCRIPTIVE_QUESTION
QUESTION_ID 125255
Write a note on a. Apostrophe
QUESTION_TEXT b. Comma c. Dash
SCHEME OF
EVALUATION d. Colon e. Semicolon
Apostrophe – Apostrophe is used to form the possessive singular form of words. For example, ‘the Company’s profits’.
* It is used to form the possessive plural of words ending in ‘s’. For example, ‘the dealers’ ‘margin’.
* It is used in expressions that indicate ownership. For example,
‘last year’s record’.
Comma – Comma is used for the following purposes
* To separate words in a series. For example, “The main punctuation categories are the full stop, the comma, the colon, the semi colon and the apostrophe”
* To separate two adjectives that modifies the same noun. For example, “The MBA exam is a long, difficult and objective type of exam.”
Dash – Dash is used to separate the words in a sentence which are not necessary for its structure. For example, “His answer–the correct answer–was supported by examples drawn from his own experience.”
Colon – Colon is used to suggest that a list will follow a statement in sentence form. For example, “For three reasons, we have decided to expand our market: 1) 2) 3).”
Semicolon – Semicolon is used to express a pause that is longer than that expressed by a comma and is used to separate clauses of a compound sentence when they have a comma.
QUESTION_TYPE DESCRIPTIVE_QUESTION
QUESTION_ID 125258

QUESTION_TEXT
What is upward communication? Discuss the pros and cons of it.
Upward communication may be defined as information that flows from subordinates to superiors, say a communication from the finance manager to the Managing director. Some of the reasons for upward communication include:
* Discussing work related problems.
SCHEME OF
EVALUATION
* Giving suggestion for improvement.
* Sharing feelings about the job and co-workers.
Advantages of upward communication:
* Problem solving is one of the biggest benefits of this communication.
Once a subordinate has brought to the superior’s notice, chances are that the problem will not recur, since the subordinates will learn from the superiors how to tackle the problem.
* Valuable ideas and suggestion may sometime come from lower level employees. So organization should encourage this kind of communication.
* Employees learn to accept the decisions of management and thereby work as a team.
Disadvantages:
The major problem of this kind of communication is handling down of the decisions by the superiors. The decisions of the subordinates are likely to be dismissed by the superiors.
(10 marks)
QUESTION_TYPE
QUESTION_ID
DESCRIPTIVE_QUESTION
157019
QUESTION_TEXT Explain in detail the components of a business letter.
Heading – 1 mark
Date – ½ mark
SCHEME OF EVALUATION
Reference number – 1 mark
‘To’ address – ½ mark
Subject line – 1 ½ mark
Attention line – ½ mark

Solution – 1 mark
Body of the letter – ½ mark
Close – 1 mark
Signature – 1 mark
Enclosure – ½ mark
Courtesy copy – ½ mark
Post script – ½ mark