[TYPE THE COMPANY NAME]

On
SL No.
Name
01
02
Md. Ismail Hossain
03
04
05
ID No.
111-11-1798
111-11-1802
111-11-1803
111-11-1813
111-11-1838

April 20, 2013
Mijanur Rahman Joddar
Faculty of Business & Economics
Daffodil International University
Subject: Submission of repot on Performance Analysis and Comparison Between Prime
Bank & Southeast Bank.
Dear Sir,
It is our pleasure to submit report on comparing profitability ratio between Southeast Bank &
Prime Bank Limited as a part of BBA Program. We tried our best to gather relevant information for preparing a complete report by following our honorable course instructor’s instruction. Without your sincere co-operation and proper guideline, it would not possible for us to prepare the term paper. For this act of support, we are grateful to you. This term paper is not free from mistake due to some limitations.
We hope you accept it with gracious consideration.
Yours sincerely
………………………..
Md. Ismail Hossain (Leader)
On behalf of Group
Sec # B, Program BBA
Daffodil International University

At first, we would like to express my gratitude to almighty Allah for enabling me the strength and opportunity to complete the report within the schedule time successfully.
At first, we are supposed to express the gratefulness from the core of my heart to Mijanur
Rahman Joddar.
We make this report by collecting data from bank, online bank website, Wikipedia, website of
Bangladesh bank, website of bankinfo.com etc. after collecting data we analysis all those as we need.
At last I shall be grateful to persons who read this term paper and who shall get benefit from this paper at present and in future.

Executive Summary
This report based on comparing ratio analysis between Southeast Bank Limited& Prime Bank
Limited. Southeast Bank Limited is a private commercial bank in Bangladesh . The Bank’s journey began when it was incorporated as a Public Limited Company on March 12, 1995. In the
Registrar of Joint Stock Companies and Firms issued the Certificate of Commencement of
Business of the Bank on the same date. The Southeast Bank received its Banking License from the Bangladesh Bank on March 23, 1995. e Bank’s First branch was opened by Late M.
Saifur
Rahman
, the then Honorable Finance Minister of the Government of the People’s Republic of
Bangladesh as the Chief Guest at the commercial hub of the country at 1, Dilkusha Commercial
Area, Dhaka on May 25, 1995. The incumbent Chairman of the Bank is Mr. Alamgir Kabir,
FCA. Mr. M. A. Kashem a member of the Board and Mr. Yussuf Abdullah Harun were past
Presidents of the Federation of Bangladesh Chamber of Commerce and Industries ( FBCCI ).
[2]
Southeast Bank takes pride for bringing women into the banking professiontio in a significant number for gender equality. At present, 32% of SEBL's employees are women that will rise to
45% over the next five years. On the other hand Prime Bank Limited is another private commercial bank in Bangladesh . It was established on April 17, 1995. It is now one of the banks in Bangladesh which follows international standard in Banking and Finance. Prime Bank was created and commencement of business started on 17th April 1995. The sponsors are reputed personalities in the field of trade and commerce and their stake ranges from shipping to textile and finance to energy etc. Prime Bank offers all kinds of Commercial Corporate and Personal
Banking services covering all segments of society. Diversification of products and services include Corporate Banking, Retail Banking and Consumer Banking right from industry to agriculture, and real estate to software. Prime Bank Limited is the title sponsor of the 2013 edition of Bangladesh Premier League cricket tournament.

Letter of Transmittal
Acknowledgment
Executive Summary
Introduction
Overview of Southeast &Prime Bank Limited
Financial statement analysis
Profitability ratio analysis of SEBL&PBL
SWOT analysis of SEBL&PBL
Recommendation & Findings
Conclusions
i ii iii
1
2-3
4
4-12
13-14
15
15

A Bank is a financial institution and a financial intermediary that accepts deposits and channels those deposits into lending activities, either directly or through capital markets. A bank connects customers that have capital deficits to customers with capital surpluses.
There are different types of bank in Bangladesh. Like-

Central Bank

Commercial Bank
 Industrial Bank
 Co-Operative Bank

Savings Bank etc
Generally when we use the term “Bank” that time actually it means the commercial bank. The main job of the commercial bank is to collect the money from customers as deposit and give other customers money as loan. The commercial bank gives interest on deposit money to the customer and receives interest on loan money to the customers. The difference between these two interest rates is the main source of bank’s income.
In Bangladesh the commercial banking sector dominates the financial sector. In Bangladesh there is one central bank which is “Bangladesh Bank”. There are four state owned commercial banks. They are-
Agrani Bank, Janata Bank, Rupali Bank, Sonali Bank. Besides this, there is also good number of private commercial bank in Bangladesh. Such as-Prime Bank, One Bank, Mercantile Bank, Bank Asia, South
East Bank, IFIC Bank, Dhaka Bank, United Commercial Bank, Dutch Bangla Bank and so on. There are also some foreign Banks which are operating in our country. They are- Citi Bank, HSBC, Standard
Chartered Bank, Commercial Bank of Ceylon, State bank of India, Habib Bank Limited, National Bank of
Pakistan, Woori Bank, Bank Alfalah and ICICI bank.
In Bangladesh the banking sector is expanding day by day. A number of new banks are also taking preparation to merge in the market. Banking process is becoming faster and easier because internet banking system has already introduced in many banks. Now-a-days in order to keep pace in the competitive field all the banks are trying to come up with the innovative products and services to satisfy their customers. On the other hand customers also need to have an idea about all the process and products of the different bank in order to make a right choice.

Prime Bank was created and commencement of business started on 17th April 1995. The sponsors are reputed personalities in the field of trade and commerce and their stake ranges from shipping to textile and finance to energy etc. Prime Bank has already made significant progress within a very short period of its existence. The bank has been graded as a top class bank in the country through internationally accepted
CAMELS rating. The bank has already occupied an enviable position among its competitors after achieving success in all areas of business operation.
Prime Bank offers all kinds of Commercial Corporate and Personal Banking services covering all segments of society within the framework of Banking Company Act and rules and regulations laid down by our central bank. Diversification of products and services include Corporate Banking, Retail Banking and Consumer Banking right from industry to agriculture, and real state to software. Prime Bank’s current capital adequacy ratio of 9.96% is in the market. In spite of complex business environment and default culture, quantum of classified loan in the bank is very insignificant and stood at less than 0.96%.
Prime Bank, since its beginning has attached more importance in technology integration. In order to retain competitive edge, investment in technology is always a top agenda and under constant focus. Keeping the network within a reasonable limit, our strategy is to serve the customers through capacity building across multi-delivery channels. Our past performance gives an indication of our strength. We are better placed and poised to take our customers through fast changing times and enable them compete more effectively in the market they operate.
Mission & Vision of Prime Bank Limited
Vision
 Efficiency

Capital adequacy

Asset quality

Sound management and
 Profitability having strong liquidity
Mission

To build Prime Bank Limited into an efficient, market-driven, customer focused institution with good corporate governance structure.
 Continuous improvement of our business policies, procedure and efficiency through integration of technology at all levels.

Southeast Bank Limited is a scheduled Bank under private sector established under the ambit of bank
Company Act, 1991 and Incorporated as a Public Limited Company under Companies Act, 1994 on
March 12, 1995. The Bank started commercial banking operations effective from May 25, 1995 during this short span of time the Bank had been successful to position itself as a progressive and dynamic financial institution in the country. The Bank had been widely acclaimed by the business community, from small entrepreneur or large traders and industrial conglomerates, including the top rated corporate borrowers for forward-looking business outlook and innovative financing solutions Thus within this very short period of time it has been able to create an image for itself and has earned significant reputation in the country's banking sector as a Bank with vision. Presently it has sixty three branches in operation. The experience of the prosperous economies of Asian Vision" has been preciously the essence of the legend of bank's success. Southeast Bank Limited has been awarded license by the Government of Bangladesh as a
Scheduled Bank in the private sector in pursuance of the policy of liberalization of banking and financial services and facilities in Bangladesh. In view of the above, the up capital adequacy requirement of
Bangladesh bank It is well recognized that there is an urgent need for better-qualified management and better- trained staff in the dynamic global financial market Bangladesh is no excepting of this trend
Banking sector in Bangladesh is facing challenges from different angles though its prospect is bright in the future Money and Banking is the center around which all-economic science clusters. So this report is carried on to find out the problems faced for by Southeast Bank and recommend some measures to overcome these problems for economic development of Bangladesh.
Mission & vision of Southeast Bank Limited
SEBL’s Vision:
The vision is to be a premier banking institution in Bangladesh and contribute significantly to the national economy.
SEBL’s mission:

High quality financial services with state of the art technology.

Fast & accurate customer service.
 Sustainable growth strategy.
 Follow ethical standards in business.
 Steady return on shareholders' equity.

Innovative banking at a competitive price.

Attract and retain quality human resource.

Financial statement Analysis involves a comparison of a firm’s performance with that of other firms in the same line of business, which usually is identified by the firm’s industry Classification. Generally speaking the analysis is used to determine the firm’s financial position so as to identify its current strengths and weakness and to suggest action the firm might pursue to take advantage of the strength and correct any weakness.
Profitability ratios are used to assess a business's ability to generate earnings as compared to its expenses and other relevant costs incurred during a specific period of time. Some of the ratios are mentioned below to determine the profitability of Southeast Bank
Limited & Prime Bank Limited from the year 2007-2011.
Return on assets: Return on Assets ratio of a bank gives an idea of how efficiently a bank is using its assets to generate profit. Return on Assets (ROA) is calculated by dividing the annual earnings of a bank by the total assets. So it can be said that the formula of ROA is-
𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒
Return on Assets (ROA) =
𝑇𝑜𝑡𝑎𝑙 𝐴𝑠𝑠𝑒𝑡𝑠
Southeast Bank Limited 𝑅𝑒𝑡𝑢𝑟𝑛 𝑜𝑛 𝐴𝑠𝑠𝑒𝑡𝑠 2007-2011
Year Net income Total Assets Ratio
2011
2010
1912.19
2763.13
158078.59
131783.27
1.21%
2.10%
2009
2008
2007
1870.19
887.24
1222.97
112676.98
81181.53
64370.69
1.66%
1.10%
1.90%
The above figure represents the Return on assets (ROA) Ratio of Southeast Bank Limited & we see that in the year 2010 Southeast Bank was in most profitable position. In 2008 the Bank was in lowest profitable position.

Prime Bank Limited from the year 2007-2011
Year Net income
2011
2010
3662
3003
2009
2008
2007
2748
1232
1401
Total Assets
199950
154342
124806
110437
79580
Ratio
1.83%
1.95%
2.20%
1.12%
1.76%
The above figure represents the Return on assets (ROA) Ratio of Prime Bank Limited & we see that in the year 2009 Prime Bank Limited was in most profitable position. In 2008 the Bank was in lowest profitable position.
2,20%
1,83% 1,95% 1,76%
1,12%
1,21%
2,10%
1,66%
1,10%
1,90%
2011 2010 2009 2008 2007 2011 2010 2009 2008 2007
Return on deposit:
On time of deposited into your account was no good so the bank returned it and deducted the money from your account. So it has to calculate on time how much return on time. The ration between net income and total deposit .
Return on Deposits (ROD) =
𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒
𝑇𝑜𝑡𝑎𝑙 𝐷𝑒𝑝𝑜𝑠𝑖𝑡
Southeast Bank Limited Return on Assets 2007-2011
Year Net Income Total Deposit Ratio
2011
2010
1912.19
2763.13
127178.22
107729.58
1.5%
2.56%

2011
2010
2009
2008
2007
2009
2008
1870.19
887.24
96669
68714.67
1.93%
1.29%
2007 1222.97 55474.05 2.20%
The above figure represents the Return on Deposit (ROD) Ratio of Southeast Bank Limited & we see that in the year 2010 Southeast Bank was in most profitable position. In 2008 the Bank was in lowest profitable position.
Prime Bank Limited from the year 2007-2011
Year Net Income Total Deposit Ratio
3662
3003
2748
1232
1401
159816
124574
106956
88021
70512
2.29%
2.41%
2.58%
1.40%
1.99%
The above figure represents the Return on Deposit (ROD) Ratio of Prime Bank Limited & we see that in the year 2009 Prime Bank Limited was in most profitable position. In 2008 the Bank was in lowest profitable position.
1,50%
2,56%
1,93%
1,29%
2,20%
2,29% 2,41% 2,58%
1,40%
1,99%
11 10 9 8 7 11 10 9 8 7

Return of Shareholders capital (ROC):
Return of Shareholders capital refers to payments back to "capital owners" (shareholders, partners, unit holders) that exceed the growth (net income/taxable income) of a business. It should not be confused with return on capital which measures a 'rate of return'.
The ROC effectively shrinks the firm's equity in the same way that all distributions do. It is a transfer of value from the company to the owner. In an efficient market, the stock's price will fall by an amount equal to the distribution. Most public companies pay out only a percentage of their income as dividends. In some industries it is common to pay ROC.
Return on Shareholder capital =
𝑵𝒆𝒕 𝑰𝒏𝒄𝒐𝒎𝒆
𝑺𝒉𝒂𝒓𝒆𝒉𝒐𝒍𝒅𝒆𝒓 𝒄𝒐𝒏𝒕𝒓𝒊𝒃𝒖𝒕𝒊𝒐𝒏 𝒄𝒂𝒑𝒊𝒕𝒂𝒍
Southeast Bank Limited Return on Assets 2007-2011
Year Net Income Shareholder contribution capital
2011 1912.19 16745.84
Return
11.42
2010 2763.13 17095.90 16.16
2009
2008
2007
1870.19
887.24
1222.97
9927.16
7657.01
6468.36
18.84
11.59
18.91
Decision:
The above figure represents the Return on Shareholder Capital (ROSC) Ratio of Southeast Bank
Limited & we see that in the year 2007 Southeast Bank was in most profitable position. In 2011 the Bank was in lowest profitable position.
Prime Bank Limited from the year 2007-2011.
Year Net Income Shareholder contribution capital
Return
2011 3662 19139 19.13
2010 3003 16908 17.76

2009
2008
2007
2748
1232
1401
11745
6697
5573
23.4
18.40
25.14
The above figure represents the Return on Shareholder capital Ratio of Prime Bank Limited & we see that in the year 2009 Prime Bank Limited was in most profitable position. In 2008 the
Bank was in lowest profitable position.
11,42%
16,16%
18,84%
11,59%
18,91%
Ряд1
19,13% 17,76%
23,40%
18,40%
25,14%
11 10 9 8 7 11 10 9 8 7
Net Interest Margin: A ratio that examines how efficiently an organization can manage its investment decision to its debt situation. The formula of Net Interest Margin is-
Net Interest Margin =
𝑁𝑒𝑡 𝐼𝑛Interest Income−Interest Expensein𝑐𝑜𝑚𝑒
Total Assets
Southeast Bank Limited Return on Assets 2007-2011
Year Net Interest Income Total Assets Ratio
2011
2010
2123.10
2676.19
158078.59
131783.27
1.34%
2.03%

2009
2008
1118.57
1320.04
112676.98
81181.53
2.24 %
1.63%
2007 1556.46 64370.69
2.42%
The above figure represents the Net Interest Margin of Southeast Bank Limited & we see that in the year 2007 Southeast Bank was in most profitable position. In 2011 the Bank was in lowest profitable position.
Prime Bank Limited from the year 2007-2011.
Year Net Interest Income Total Assets Ratio
2011
2010
4089
4323
199950
154342
2.04%
2.80%
2009
2008
2007
2430
1970
1930
124809
110437
79588
1.95%
1.78%
2.42%
The above figure represents the Net Interest Margin of Prime Bank Limited & we see that in the year 2010 Prime Bank Limited was in most profitable position. In 2008 the Bank was in lowest profitable position.
2,80%
2,24%
2,03%
2,42% 2,42%
1,95%
2,04%
1,63%
1,78%
1,34%
11 10 9 8 7 11 10 9 8 7
Return on Equity: Return on Equity is a ratio that measures a corporation's profitability by revealing how much profit a company generates with the money shareholders have invested.

ROE is expressed as a percentage. There are several ways of calculating the return on equity for an organization. Like-
Net Income-Preferred Dividends/Common Equity
Net Income/Average Shareholders’ Equity
Net Income/Shareholders’ Equity.
For calculating the ROE of Prime Bank Limited the formula of ROE will be used is-
Return on Eqity (ROE) =
𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒
𝑠ℎ𝑎𝑟𝑒ℎ𝑜𝑙𝑑𝑒𝑟𝑠’ 𝐸𝑞𝑢𝑖𝑡𝑦
Southeast Bank Limited Return on Assets 2007-2011
Year Net Income 𝑠ℎ𝑎𝑟𝑒ℎ𝑜𝑙𝑑𝑒𝑟𝑠’ 𝐸𝑞𝑢𝑖𝑡𝑦 Ratio
2011
2010
1912.19
2763.93
16745.84
17095.90
11.42%
16.16%
2009
2008
2007
1870.19
887.24
1222.97
9927.16
7657.01
6468.36
18.84%
11.59%
18.91%
The above figure represents the Return on Equity of Southeast Bank Limited & we see that in the year 2007 Southeast Bank was in most profitable position. In 2011 the Bank was in lowest profitable position.
Prime Bank Limited from the year 2007-2011.
Year Net Income 𝑠ℎ𝑎𝑟𝑒ℎ𝑜𝑙𝑑𝑒𝑟𝑠’ 𝐸𝑞𝑢𝑖𝑡𝑦 Ratio
2011
2010
3662
3003
19139
16908
20.32%
21.65%
2009
2008
2007
2748
1232
1401
11745
6697
5573
30.19%
20.58%
30.68%

The above figure represents the Return on Eqity of Prime Bank Limited & we see that in the year 2007 Prime Bank Limited was in most profitable position. In 2011 the Bank was in lowest profitable position.
18,84% 18,91%
16,16%
11,42% 11,59%
20,32% 21,65%
30,19%
20,58%
30,68%
11 10 9 8 7 11 10 9 8 7
Other operating Income to Total Assets: This ratio represents the relationship between
“Other operating Income” of an organization to total assets. The formula is-
Other operating Income to Total Assets =
Other Operating Income
Total Assets
Southeast Bank Limited Return on Assets 2007-2011
Year Other operating Income Total Assets Ratio
2011
2010
8168.46
8507.00
158078.59
131784.27
5.17%
6.46%
2009
2008
2007
5858.46
4039.43
3817.97
112676.98
81181.53
64370.69
5.20%
4.98%
5.93%
The above figure represents the other operating Income to Total Assets of Southeast Bank
Limited & we see that in the year 2010 Southeast Bank was in most profitable position. In 2011 the Bank was in lowest profitable position.

Prime Bank Limited from the year 2007-2011.
Year Other operating Income Total Assets
2011
2010
11645
9795
199950
154342
Ratio
5.82%
6.36%
2009
2008
10724
8745
124806
110437
8.59%
7.92%
2007 8834 79588 11.10%
The above figure represents the other operating Income to Total Assets of Prime Bank Limited & we see that in the year 2007 Prime Bank Limited was in most profitable position. In 2011 the
Bank was in lowest profitable position.
5,17% 6,46% 5,20% 4,98% 5,93%
5,82% 6,36%
8,59% 7,92% 11,10%
11 10 9 8 7 11 10 9 8 7

SWOT is a short form that is used to describe the particular strengths, weakness, opportunities and threats that are strategies factors for a specific company.
SWOT ANALYSIS of Southeast Bank Limited
Strengths:
 Efficient management.
 Leading Retail loan providers
 Better employee relations.

Better location of the branch.

Better financial standing.

Interesting consumer schemes.
 Quick delivery of foreign exchange.
 On line Banking
 ATM facility

Simultaneously Islamic Banking
Opportunities:

Market leadership.
 Growth of the banking sector.
 Different consumer service scheme of the SEBL.

Make the goodwill.

Perform more quickly services.

Go beyond the national boundaries.

SMS banking.
Weakness:
 Inadequate work force.

Conservative loan facility.

Profit rate is less than others.

Lack of sufficient own ATM booth
Threats:
 Political instability.
 Intense competition.

Government rules and regulation.

Economical variation.
 Policy of competitive banks.

SWOT Analysis of Prime Bank limited
Strengths
 Superior quality

Huge Capital Fund

Prime Bank Limited has a very well educated and professional management.

Wide coverage of the bank with its 132 branches across the country has broadened the horizon of its service.
 Quick delivery of foreign exchange.
 On line Banking
 ATM facility, 138 ATM available
Weaknesses

Non-availability of ATM Booths

Reliance on Sufficient Collateral
 Absence of Recovery agen
Opportunities

Government Support

Perform more quickly services.

Go beyond the national boundaries
 Evolution of E-Banking
 Banking and information technology might give the bank leverage to its competitors.

M-Banking
Threats

Mergers and Acquisition

Frequent Currency Devaluation
 Emergence of Competitors
 Political instability.

Intense competition.

Government rules and regulation.

Findings:
When we analysis those two banks annual report, we calculate the profitability ratio, as well as current scenario of market, and also swot analysis of those two bank. By analysis all fo above we got some lack of those two bank. Those are given below-
1.
The flow of Return on assets of southeast bank is better than Prime bank but the return on deposit is better prime bank.
2.
Return of Shareholders capital, Net Interest Margin & return on equity is better prime banks.
3.
Number of branch of Prime bank is more than Southeast Bank.
4.
Number of ATM also more Prime banks.
5.
Prime bank has Huge Capital Fund.
Recommendation:
Analysis all data, annual report, profitability ratio, swot analysis etc. It is clear that the current position of
Prime bank is better than Southeast bank. So we will recommend invest on Prime bank.
Conclusion:
Southeast Bank started with a vision to be the most efficient financial intermediary in the country and it believes that the day is not far off when it will reach its desired goal. SEBL looks forward to a new horizon with a distinctive mission to become a highly competitive modern and transparent institution comparable to any of its kind at home and abroad.
On the other hand Prime Bank Limited is one of the leading commercial banks in our country. In all economic condition of our country Prime Bank Limited has been working with great confidence and competing tremendously with Government oriented bank, local commercial banks along with the multinational banks also. Prime Bank Limited always tried its level best to perform financially well. In spite of trying to do well in some aspects Prime Bank Limited faced some financial problems from time to time. Some of the problems were-excessive bad loans, shortage of loans and advances, scarcity of cash in hands due to vault limit etc. These problems arouse time to time due to economic slowdown, interest rate fluctuation, emerging capital market, inflation in the money market and so on. Fighting with all these problems and competing with other banks every moment the bank is trying to do better to best. If this thing continues we hope that Prime Bank Limited will develop even more in the future.