Variable Data Publishing

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BRIEFING
Adaption Web:
1. Renaming “Variable Data Printing” into
“Variable Data Publishing”
2. New application “PlanetPress Connect”
Explanation:
Red marker = adaptions
BRIEFING
CONTENT 2
Renaming “Variable Data Printing” into
“Variable Data Publishing”
1. New Icon “Variable Data Publishing”
2. New Header “Application cube” on all Application sites
3. New Header on site “Products” – “Applications”
(http://www.konicaminolta.eu/en/business-solutions/products/applications.html)
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CONTENT 3
4. New Header on all product sites “Variable Data Publishing”
5. Updated Overview on Product Site „Variable Data Publishing“
(http://www.konicaminolta.eu/en/business-solutions/products/applications/security.html#variable-dataprinting.html?&_suid=142116553404106831449270899453)
BRIEFING
CONTENT 4
6. Insert these updated brochures:
General category brochures:
1)
2)
3)
4)
5)
6)
7)
8)
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11)
Cloud and Mobile Printing Application Category Brochure
Colour Management Category Brochure
Connectivity Category Brochure
Device Management Application Category Brochure
Document Capture and Management Category Brochure
Make-Ready Category Brochure
Output Management Category Brochure
Print Automation Category Brochure
Security Category Brochure
User&Cost Management Category Brochure
Web-To-Print Category Brochure
Application brochures “Variable Data Publishing”:
1) DirectSmile Datasheet
2) PlanetPress Suite Datasheet
3) Printshop Mail Datasheet
Frame brochure:
1) Frame Brochure Application PP
BRIEFING
CONTENT 5
New application “PlanetPress Connect”
-> Webmaster will find the following new/updated sites in typo3 for translation!
1.
Additional content on Product Site „Variable Data Publishing“
(http://www.konicaminolta.eu/en/business-solutions/products/applications/security.html#variable-dataprinting.html?&_suid=142116553404106831449270899453)
Variable Data Publishing
As a print service provider, you constantly have to grow your business and ensure your customers’ loyalty. At a time
where print services are readily available and more comparable than ever, how do you differentiate in the printing
market? And how do you retain your customers?
 You need to expand your business by developing new markets and finding new customers.
 You want to offer your customers new print products with additional benefits.
 You can be more competitive and productive by automating the creation of personalised marketing materials.
 You must lower the time and investment involved with learning to use new applications.
 You need more automation in your workflows and have to reduce the cost of transactional printing.
 Enter multi channel communication market
Applications

PlanetPress Suite
Adding value to business documents

PlanetPress Connect
Making the business visible to new customer groups

Printshop Mail Suite
PrintShop Mail Suite is a powerful VDP solution.

DirectSmile
Sophisticated one-to-one marketing made easy
BRIEFING
CONTENT 6
Characteristics

One-to-one marketing
Clear focus on specific customer interests increases response rates, enhances customer loyalty and maximises
the return on marketing investment
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TransPromo
Achieves enhanced cost efficiency through the use of dedicated advertising in transactional documents

Integration into printing workflows
Optimises overall productivity and efficiency, avoiding the numerous manual interventions previously required in
digital workflows

Integration with layout application
Minimises the learning curve and costs related to getting familiar with new applications

Multi channel communication
Extends a customer interaction by combining indirect and direct communication channels
2. New Product Site „PlanetPress Connect“
Category: Variable Data Publishing
PlanetPress Connect
PlanetPress Connect is the perfect Variable Data Publishing tool for any corporate division charged with the creation and
distribution of business communications and documents. Facilitating the production of personalised direct mail, invoices,
e-mail campaigns, mobile information, and versioned brochures, it makes sure to capture the reader’s attention and get
the message across. Thus, the application is ideally suited for medium-sized businesses that want to start producing
digital output but cannot afford to make expensive changes to their existing systems or invest in customised software.
BRIEFING
CONTENT 7
One-to-one marketing
 Increased productivity and profitability
 Varied support of data and document input
 Import from any Windows application
 Intelligent interpretation of content
TransPromo
 Enriching documents with promotional content
 Automated distribution
Integration into printing workflows
 Full control of printing and paper handling features
Multi channel communication
 Extends a customer interaction by combining indirect and direct communication channels
 Integration of print communication, online communication, direct communication and mobile communication
3. Additional content on Product Site „Document Capture“
(http://www.konicaminolta.eu/en/business-solutions/products/applications/documentcapture-management.html)
Applications

Capture OnTheGo
Making the business visible to new customer groups
4.
New Product Site „Capture OnThGo“
Category: Document Capture
Capture OnTheGo
In the field, especially during sales, consultancy or service visits, paper is still widely used to capture data on the spot –
think of insurance claims, for example. However, collecting data and filling in forms by hand has its disadvantages.
Involving additional work, it can be error-prone and costly: Returning forms to the office for capture, processing and
archiving is time-consuming and inefficient. To maximise productivity and avoid delays, it is important to accelerate the
capturing process – which is best achieved by automating the task with Capture OnTheGo, the mobile solution for field
force automation.
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CONTENT 8
Document capture

Available form actions on the mobile device
Document processing
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Download PDF documents
Download and fill in HTML forms
Document distribution
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Transmit forms with a single click
5. Additional content on Product Site „Output Management“
Applications

PlanetPress Connect
Making the business visible to new customer groups.
BRIEFING
CONTENT 9
6. New Product Site „PlanetPress Connect“
Category: Output Management
PlanetPress Connect
For any corporate output environment in charge of managing the distribution of business communications and
documents, PlanetPress Connect is the perfect output management tool. PlanetPress Connect offers a comprehensive
toolbox for every step of a communication workflow. Fully personalised business communications for all output types are
created natively, including print, HTML e-mail, and web.
Print policies and rules
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Choice of business document processes
Conditions trigger actions
Industry-standard print formats
 Product-based job processing
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Dynamic delivery routines
E-mail
Text messages
Online communication
improved print communication
BRIEFING
CONTENT 10
7.
Additional content on Product Site „Print Automation“
(http://www.konicaminolta.eu/en/business-solutions/products/applications/document-capturemanagement.html#print-automation.html?&_suid=142495460723205581241604945546)
Applications

PlanetPress Connect
Making the business visible to new customer groups

PlanetPress Virtual Stationery
Enhancing the productivity and flexibility of print workflows
8. New Product Site „PlanetPress Connect“
Category: Print Automation
PlanetPress Connect
Routine jobs, if processed “as it was always done” and distributed manually, are mostly time-consuming and error-prone,
and can easily cause misprints leading to costly mistakes. And this despite the fact that communication with customers
these days should: Take into account the customer’s preferences and reducing manual labour and eliminating human
errors – all of which can be achieved with effective print automation. PlanetPress Connect is the perfect print automation
tool.
Templates
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Drag & drop
Individual data configurations
Efficient data mapping
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CONTENT 11
Automatic setup & inline finishing
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Full control of printing and paper handling features
Automated distribution
9. New Product Site „PlanetPress Virtual Stationery”
Category: Print Automation
PlanetPress Virtual Stationery
Countless businesses from every background still use pre-printed stationery despite the considerable costs and negative
environmental impact incurred from the resulting inflexibility, stock keeping, surplus prints and wasted time. With its
instant availability of virtual corporate stationery, PlanetPress Virtual Stationery can solve all of these issues.
Templates
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PDFs instead of printed stationery
Plain paper from any tray
Assign and virtually load different types of stationery
Server-based setup via web interface
Automatic download for optimised printing
Print from any Windows application
Minimises IT overheads
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