Delivery Date
December, 16, 2013
Course
E-Marketing
Deadline
December, 23, 2013
Program
EB II
HW No.
5 and 6
Instructor
Ms. Safaa S.Y. Dalloul
Question 1
In details, talk about the pricing procedures and supporting your answer with examples
for each step in pricing procedure.
Question 2
Compare between

Reference Prices

Price-Quality Inferences

Price Cues
Question 3
Colgate-Palmolive
As the uncertain economy has made people more aware of their spending,
many companies have slashed prices on their products and services. Still
other companies successfully held prices steady, selling as much or more
than they did before the economic bottom fell out. But Colgate-Palmolive
in one of the fortunate few that has actually been able to increase prices
during this more frugal era and reap benefits from doing so. Think about
it-how grim would your budget have to get before you’d stop brushing
your teeth or taking a shower? Economic conditions have relatively little
impact on people’s basic personal care habits, and brand preferences are
deeply ingrained for these necessities. Based on an accurate evaluation of
customer buying habits, Colgate-Palmolive raised prices by an average of
7.5 percent without experiencing any dip in sales. Higher prices and stable
volumes equal-cha-ching-higher profits. Indeed, Colgate-Palmolive saw its
profits rise by 20 percent in 2008 and 17 percent in 2009, during the
Vision
The vision of KYTC is to achieve and retain its target as the number one employment-oriented higher education institution both in Gaza Strip and the region
by continuing to offer its strong vocational and technical professional diploma programs and adding Bachelor of Applied Science to adapt to changing
economic, environmental, and labor market needs.
Mission
The mission statement of KYTC is to be dedicated to the delivery of vocational and technical professional programs of the highest quality to the students,
females and males, within the context of sincere respect for all beliefs and values. Graduates of the college will have the linguistic ability to function
effectively in international environment; the technical skills to operate in an increasingly complex technological world; the intellectual capacity to adapt to
constant change; and the leadership potential to make the fullest possible contribution to the development of the community for the good of its entire people.
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heart of the recent recession. It seems as though looking and smelling
clean might just be recession-proof concepts.
A) Does the success of Colgate-Palmolive’s price increases have anything to
do with the economy? Discuss
B) How the increasing of price will impact on Colgate-Palmolive’s demand
and supply curves?
C) Imagine yourself as a manager of marketing department which the
strategy of pricing you will select to price your products?
D) In the longer term, as the economy recovers, what should ColgatePalmolive anticipate in the wake of its price increases?
Question 4
Discuss the pricing tactics in E-Marketing Mix
Question 5
How the marketing adapting the pricing? Explain by chart
How the price change impacts on the customer and competitors (use your own language)
Vision
The vision of KYTC is to achieve and retain its target as the number one employment-oriented higher education institution both in Gaza Strip and the region
by continuing to offer its strong vocational and technical professional diploma programs and adding Bachelor of Applied Science to adapt to changing
economic, environmental, and labor market needs.
Mission
The mission statement of KYTC is to be dedicated to the delivery of vocational and technical professional programs of the highest quality to the students,
females and males, within the context of sincere respect for all beliefs and values. Graduates of the college will have the linguistic ability to function
effectively in international environment; the technical skills to operate in an increasingly complex technological world; the intellectual capacity to adapt to
constant change; and the leadership potential to make the fullest possible contribution to the development of the community for the good of its entire people.
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