Soft Power Engineering®
The path to
Public, Private Partnerships
1
Soft Power
• Nye defined soft power as “the ability to get what you want
through attraction rather than through coercion.”
• We built upon the definition and refined soft power to be Community stability and security through co-creation
• The refined definition is actionable – bringing relevant
solutions to the point of need
SPS Proprietary
2
Soft Power Engineering®
• Definition
– The repeatable scientific
method for delivering
predictable, quantifiable
factors and elements to
support community stability
and security
• Purpose
– To make a repeatable
process for teaching and
implementing soft power
3
Soft Power Engineering®
- Scientific Methodology – ABCDE©
Assess
Build Capacity
Desired
End-State
Bringing together the best of Public, Private Partnerships
4
Soft Power Engineering®
- Defining Soft Power Measures
• CREW© – defining a community’s natural capacity
– Climate
– Resources
– Energy/Environment
– Water
• PRIME© – defining a community’s modifiable capacity
– Perception and education
– Religion and Ideology
– Improved energy and environment
– Medical and health
– Economics
5
Soft Power Engineering®
- Results
• Promotes stakeholder cooperation and collaboration
– Improves effectiveness of plans and execution through
Community centric capacity building
– Addresses challenges by combining course of action analysis
with technology
– Defines and collects measurable metrics
– Grows and strengthens international partnerships
• Shapes perceptions and influences the behavior of state actors
• Improves partner nation emergency management capabilities
• Develops effective emergency response infrastructure
• Conducts training, seminars, and evaluations
Defines entry and exit steps in Public Private Partnerships
6
Soft Power Engineering®
- The Pakistan Engagement : Outcomes
• Goal: Used Soft Power Engineering® to assess and course of
action analysis to effectively engage Pakistan communities affected
by recent floods.
• Results
– 24 public/private partnerships
enhancing community stability
& security
– Local partnerships that
advocated for the US
mitigating aftermath of Holy
Qur’an burnings and the
recent murders
Day 612
Day
2-6
Day
1
7
Soft Power Engineering®
- Pakistan Engagement – Day 1
• Broad
overview
• Culture
immersion
SPS Proprietary
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Soft Power Engineering®
- Pakistan Engagement: Day 2-5
• Working with locals
• Understanding their
needs
• Disaster relief plans
• Meeting with the
universities, religious
leaders and businessmen
SPS Proprietary
9
Soft Power Engineering®
- Pakistan Engagement: Days 6-12
• Meetings with
businessmen,
government leaders,
religious leaders
• Second round of
concepts presented
• MOUs prepared
SPS Proprietary
10
Soft Power Engineering®
- The Pakistan Engagement : Outcomes
• Goal: Used Soft Power Engineering® to assess and course of
action analysis to effectively engage Pakistan communities affected
by recent floods.
• Results
– 24 public/private partnerships
enhancing community stability
& security
– Local partnerships that
advocated for the US
mitigating aftermath of Holy
Qur’an burnings and the
recent murders
Day 612
Day
2-6
Day
1
11