Webcast & Webinar Strategies
for Advocacy
The Internet Advocacy Roundtable
Get Your Message Above the Noise
Vodium at a Glance
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Based in Washington, D.C., 16th & K
Founded in 2000
GSA IT-70 schedule holder
Association, Corporate and Government
clients
• Education/Training, Conferences &
Strategic Communications
• Live Webcasts, Media on Demand, and
Knowledge Management applications
Vodium Customers
Webinars with webconferencing
Event that is typically:
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Live collaborative discussion
using telephone for audio
and Internet for slides
Smaller audience size
Reservationless service
Only requires a browser & an
Internet connection
Well suited for interactive
discussions and information
sharing
Webcasts - Vodium MediaPod®
Synchronized
Slides
Video
Event that is typically:
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Table of
Contents
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Video Search
Synchronized
Transcript or Live
Captions
Polls, Surveys &
Testing
Highly produced
In any single location, often at a
hotel or in a professional studio
Generally range from a single 1
hour presentation to multi-track
conference
Sometimes audio, but much more
effective as a video presentation;
also can incorporate slides,
graphics, transcripts, documents,
testing & certification
Most effective for complex
communications
Can be live and/or on-demand
Users ask questions via email or
chat
Knowledge transfer is from
speaker to audience (one-tomany), though can be interactive
through polls and surveys
Uses of these communication formats
Primary Drivers
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#1 - Easily Broaden Your Audience
Engage your audience
Transfer Knowledge
Empower & Motivate
Useful Activities
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Drive Membership
Fundraise
Effect Policy Changes
When is a Webcast Appropriate vs Webinar?
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Is your presentation a less formal topically
oriented discussion (webinar) or a more formal
presentation (webcast)
Webcast tends to be larger audiences – few
hundred to thousands – better outreach capability
Can you use video to enhance the message?
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Who’s the messenger? Known/highly respected or
dynamic personality
Demonstrations using vignettes or scenarios will improve
viewer comprehension
Talking head personalizes the experience; viewers
connect with speaker (70% of communication is nonverbal); helps ensure that audience is engaged
Dr. Oz Demonstration…
Live or On Demand?
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Webcasts are either live and archived or archive only
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Live is more costly, and more risky; is only necessary in 2
cases
» Time-sensitive information and/or
» Desire for user interactivity such as live polling or Q&A
Archive is typically more valuable
» Improved cost-effectiveness
» Easier to produce in advance and avoid glitches (more
professional in appearance)
» Viewers prefer to watch on their own time, often at home
» Archive can be navigated so users can skip ahead as
needed; focus on specific segments – knowledge
resource
DOL FairPay Demo
Engage Your Audience!
New ways to spice up your webcast…
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Use Flash®
– Games
– Demos
– Simulations
– Eye-catching graphics
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(FDIC demo)
– (Smithsonian Demo)
Add Search
– MediaMosaic Library
– MediaTracker
MediaPod Producer
Self Service Web Authoring Tool
• On-Demand Video
• Synchronized Slides
• Registration &
Reporting
• Polling & Quizzing
• No Technical
Background Needed
• Completely
Reservationless –
Only a Browser
Required
Discussion Concepts/Use Cases
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Build a Community of Interest around the content
(Drive audience up the “ladder of engagement”)
Build a Resource Center – allow content
repurposing/sharing
Gather information from your audience – tether them
to the experience using chat, polls, surveys, feedback
Virtual Press Events (library of press conferences in
addition to press releases)
Conferences
Lobby Days (prep audience in advance with
presentations so discussions are more valuable)
Activist Brainstorming sessions using Webinars
Build Training Libraries
Vodium Case Studies
• DOL Fairpay
• Discovery Channel
• California Dental Association – Distance
education for medical & dental
professionals
• Department of Interior – Conflict
management training
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Library
Summary
Video Webcasts can be a very compelling
way to engage your audience and deliver
knowledge, but viewers get bored easily
so make sure your message is focused,
crisp and well delivered – and don’t forget
to gather information from your audience.
Vodium
Backup Slides
Vodium MediaTracker
Powerful Video Search
• Enabling Powerful Video
Search Functionality
through popular browsers
such as Google
• Easy as 1 - 2
• Unlike other video search
capabilities, Vodium
MediaTracker takes the
user directly into the
targeted search in the video
and the transcript
Next Generation Webcasts
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Flash® based solutions; flexible &
dynamic interfaces
Much higher quality production
values
Easily incorporate graphical
simulations and gaming with video
Content Analytics, interactions
reporting
Example: Smithsonian Galapagos
lecture
Turn Training into Knowledge…
Training
Work
Vodium’s Platform
Training
Searchable Rich
Media Libraries
Work
Vodium Services
Live
Webcasting
Webcasting
On-demand
Hosting &
Delivery
Software
Authoring
Tools
Polling &
Testing
Content
Development
Vodium
Technology
Platform
Reporting
Video
Capture, Editing,
Encoding &
Delivery
Captioning
and Text
Streaming
Registration
and Access
Control
Live
Chat
Audience
Recruitment
Video Search &
Knowledge
Management
Knowledge Management
Search across
Video modules
by spoken
word
Sort Results
By Popularity,
Relevance,
Date
Arrange all
presentations
in a easy to
access library
View
Presentations
By Topic,
Speaker, Date,
etc
Vodium Applications
Agenda
Other 10%
Vodium
Strategic
Communication
30%
Solutions
Takeaways
Q&A
Virtual
Conference
20%
Training 40%
Vodium Markets
Agenda
Education
10%
Vodium
Solutions
Takeaways
Associations
20%
Government
40%
Q&A
Corporate
30%
Polling and Quizzing
Polling and Quizzing
• Responses to
Questions
• Graph Results
• Keep the Audience’s
Attention
• Personalize
Communications
Vodium Chat Manager
Chat Management Software
• Embedded into live webcast
• Supports 9 SMEs
• Drag-and-drop questions
into chat folders
• Respond to one or many
• Moderator screens incoming
questions and decides
which ones to display to
audience
Back
Registration System
On-line Registration
• View Attendance Information
on each Event
• Capture Valuable Information
on Attendees
• Customizable Fields
• Generate Customized Reports
• Client Branding
Back
Reporting System
On-line Reporting
• Username & Password
Protected
• Downloadable to Excel
• Summary of:
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Number of views
Average Viewing Duration Per
Attendee
Attendee List
• Feedback
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Viewer Satisfaction
Comments / Suggestions
• Polling
Back
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Responses to Questions
Graph Results
Audience Recruitment
Audience Builder
• Automatic
Registration
Confirmation
• Scheduled email
or phone
reminders and
thank yous
• Those unable to
attend are
redirected to ondemand
presentation
Back
Vodium Production Process
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Capture &
Encode
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Incorporate &
Associate
Content
Live webcast
Pre-recorded
video
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Transcribe
Internet access to live
and on-demand events
Synchronize in one interface:
Streamed audio/video
Slides
Table of contents
Transcript
Key word search
Back
Publish
4
CD info pack
5
Host &
Distribute
Globally host
and distribute
content and
applications