By Dina and Sanskriti
COMMERCE IN TERMS OF ICT
Online marketing
 is the marketing of products or services over
the Internet.
 many forms of it. This includes: display
advertising, email advertising, interactive
advertising.
Advantages and Disadvantages of
online marketing
Advantages:
Disadvantages
 Your store is open, 24 hrs a
 Online marketing is not
day, 7 days a week. Further,
your customers are
worldwide in reach, and can
shop anytime that they want
to
 If you have an information
sensitive business, such as a
law firm, newspaper or online
magazine, you can deliver
your products directly to your
customers without having to
use a courier
free.
 Security. Potential
customers many not buy
online with the question of
security lurking above
them.
 Easier to have outdated
information on your site,
thus timing of updates is
critical.
Spyware I
 Spyware is any technology that aids in
gathering information about a person or
organization without their knowledge.
 Data collecting programs that are installed
with the user's knowledge are not, properly
speaking, spyware, if the user fully
understands what data is being collected and
with whom it is being shared.
Spyware II
 In the world of e-commerce, spyware helps
gather information about a potential client
and then it is forwarded to advertisers who
will be able to use it to their advantage.
 Spyware comes in the form of virus, spam,
cookies.
Data mining
 Data mining is a term from computer science.
Data mining is about finding new information
in a lot of data. The information obtained
from data mining is hopefully both new and
useful.
 In many cases, data is stored so it can be used
later. The data is saved with a goal. Saving
this information, makes a lot of data. The
data is usually saved in a database.
Data mining in a business
 For example, a grocery chain uses the data
mining capacity of some software to analyze
local buying patterns.
 For example, when a DVD stores what movies
had been rented and by who so that they
could use this information to advertise. This is
clearly an invasion of privacy
Data mining
Advantages
Disadvantages

New information.


Facts about customers from your database, which you
previously didn’t know about, including purchasing
behavior.
Data mining itself is not a
dangerous tool.

Uses people’s information to get
new information. For example,
when a DVD stores what movies
had been rented and by who so
that they could use this
information to advertise. This is
clearly an invasion of privacy.

The danger of data mining is how
we apply the tool.

Crediting/Banking.

Research.

Law enforcement.

Marketing.

Transportation.

Medicine.

Insurance.

Enhances efficiency and saves money.
 Teleshopping is also known as infomercials
that are a long-format of television
commercials that can run for as long as a few
seconds or about 15 minutes.
 Teleshopping is done by calling a number that
is shown on the television screen and
ordering the product that was advertised.
Teleshopping
Advantages
Disadvantages
 People don’t have to leave
 Scams.
home to get products.
 Not time consuming.
 Efficient for busy people.
 Refunds if customer is not
satisfied with product.
 Spam mail after ordering.
 Products may not work as
promised.
 Shipping and handling
costs do not come with
guarantee.
Bibliography
 http://ezinearticles.com/?Internet-Marketing-
--Advantages-and-Disadvantages&id=65052
 http://www.focus.com/briefs/marketing/what
-online-marketing/