University of the Pacific
Danny Catalano (Team Leader)
Angela Buck, Jessika Chi, & Eric Luke
Presentation Overview
Global Impact of Social Media
Social Media in Higher Education
Are Students, Faculty and Administrators truly "Tech Savvy"?
Exploring the gap at Middle College
Tech S@vvy Educational Campaign
Resources
Social Media and its Global Impact
Social media has inspired global change in the following ways:
Egyptian Revolution
The call for a Day of Rage on January 25, 2011 that ignited the Egyptian revolution originated from a
Facebook page. Activists were able to communicate and organize through the use of social media.
http://www.nytimes.com/2012/02/19/books/review/how-an-egyptian-revolution-began-on-facebook.html
Planned Parenthood and the Susan G. Komen Foundation
On January 31, 2012, the Komen Foundation announced it severed ties and pulled funding from Planned Parenthood (PPH).
There was a huge internet backlash via Facebook, Twitter, Tumblr, and other social media blogs asking people to donate to
PPH. Three days after the announcement, Komen announced that it reversed its decision to fund PPH. One week later, on
February 7, Karen Handel, Vice President of Komen's Public Policy resigned and donations made to PPH totaled over $2
million. This scale of pressure and rapid events would not have been possible without the use of social media.
http://www.nytimes.com/2012/02/03/us/komen-foundation-urged-to-restore-planned-parenthood-funds.html
YouTube Politics
President Obama, as well as other politicians, currently utilizes YouTube videos to answer questions and
engage citizens. Politicians have also utilized Twitter to engage in political discourse with others around the
world. An example are the tweets from Congress during the State of the Union address.
http://www.youtube.com/politics
Social Media in Higher Education
Research indicates that there is a specific and growing
intersection between social media and college students.
Dabbagh and Kitsantas (2011)
capture self-regulated learning,
encouraging students to use,
enable, and aggregate
information from social media sites.
Using identity development models
set forth by Chickering, Astin,
Sanford, Wilson, Evans et. al, and
Perry, social media blogger Eric
Stoller (2005) proposed an Online
Identity Development model.
Social Media in Higher Education
Students are already technologically savvy
Students on campuses of higher education, often called millennials, are
accustomed to using technology in almost every facet of their daily life
(Underwood, Austin & Giroir, 2010).
These students are technologically savvy and require immediate connectivity as
well as access to resources and information (Ratliff, 2011).
According to University of Massachusetts Dartmouth, in 2008-2009, 0% of
students were using Twitter. In 2010-2011 84% of students use Twitter.
(Onlineuniversities.com.)
Are students truly Tech Savvy?
Students are unaware of how social media can affect their current and future
employment.
15% of companies have disciplined an employee for violating multimedia sharing / posting policies
13% of US companies investigated an exposure event involving mobile or Web-based short message services
17% of companies have disciplined an employee for violating blog or message board policies
(Rubinstein, 2011).
Image from Mashable (see resources)
Students are unaware of the impact of their words
YouTube comments include,
"JAMIE IS STUPID, GAY, FAT ANND [sic] UGLY. HE MUST DIE!"
"I wouldn't care if you died. No one would. So just do it :) It would make
everyone WAY more happier!"
Cyberbullying led to the suicide of teen Jamey Rodermeyer
Faculty and administrators are integrating technology more and
more in their teaching methods, however this is not enough.
Blankenship (2011) argues that faculty and administration should be knowledgeable
and trained on five literacies of social media in regards to attention, participation,
collaboration, network awareness, and critical consumption. Blankenship (2011)
writes, "Now, we need to start empowering ourselves to use social media well" (p. 42).
All faculty and administrators need to meet students where they are technologically.
It is important to embrace social media to engage and educate students who are
already utilizing these outlets.
HOW CAN WE BRIDGE THIS GAP?
It is not a question of IF Middle College becomes a
Tech S@vvy institution. The question is WHEN....
...and when is NOW.
Tech S@vvy!
Redefining what it means to be “tech savvy”
Part of being socially excellent in the professional world is also learning how to be
socially excellent online.
Mission Statement - Why Tech S@vvy?
Tech S@vvy is a campus-wide educational campaign.
Tech S@vvy allows students to peer educate about online etiquette and hold each
other to higher standards for a successful future.
Tech S@vvy allows administrators to stay current in a globally connected world and
engage with students on their terms.
Does Middle College have a policy outlining expectations
for proper uses of technology?
Willard (2005) recommends some guidelines for a comprehensive
Internet use policy to address the following issues:
• Access to inappropriate material
• Unacceptable communication and communication safety
• Unlawful and inappropriate activities
• Protection of student personal information
• Notice of limited expectation of privacy
• Requirement of reporting cyberbullying or threats
Implementing electronic incivility policies alongside
harassment and physical assault policies will allow Middle
College to take administrative action in addressing
cyberbullying on our campus.
Policy helps, but policy is not enough.
Tech S@vvy In Action
Social Media implementation
• Twitter (@techsavvy, #techsavvy)
• Facebook (promoting membership and positive usage)
• Youtube (awareness videos)
• Tumblr (awareness and interactive blog)
• LinkedIn (examples of Tech S@vvy profiles)
Collaboration with others to increase awareness and create a Tech
S@vvy campus culture:
• Campus schools (Business, Education, Engineering)
• Admissions/Enrollment
• Orientation programs
• First year seminar curriculum
• Career Resource Center (awareness of information posted on
sites; internship and job opportunities)
• Student organizations (Student Government, Greek Life,
Residence Life)
Learning Outcomes of Tech S@vvy
As a participant in the Tech S@vvy campaign and educational program,
Students will be able to:
• Identify effective and professional ways to communicate through
social media
• Educate others on the importance of effective and professional online
communication
• Implement effective and professional social media practices in their
own lives
Faculty and administrators will be able to:
• Utilize effectively common social media sites such as Facebook,
Twitter, YouTube, and LinkedIn to engage with students
• Identify positive social media practices for other faculty and
administrators on campus
Resources
Blankenship, M. (2011.) How social media can and should impact higher education. Education digest: Essential readings condensed for quick
review, 76(7), 39-42.
E Stoller. (2006, February 26). Online Development Theory. Retrieved from http://ericstoller.com/blog/2005/02/26/online-development-theory.
Dabbagh, N. & Kitsantas, A. (2011). Personal learning environments,social media, and self-regulated learning: A natural formula for connecting
formal and informal learning. Internet and higher education, 15, 3-8.
Jake Rubinstein, Investigator's Guide to Social Media. Presented at AIG Conference on May 19, 2011.
Journal of Technology in Student Affairs: http://studentaffairs.com/ejournal/Summer_2011
Underwood, S. J., & Austin, C., & Giroir, C. (2010). Squeezing the virtual turnip: Introducing student affairs professionals to open source
technologies. The Journal of Technology in Student Affairs. 11 (1). Retrieved from
http://studentaffairs.com/ejournal/Winter_2010/SqueezingtheVirtualTurnip.html.
Ratliff, A. F. (2011). Are they listening? Social media on campuses of higher education. The journal of technology in student affairs. Retrieved
from http://studentaffairs.com/ejournal/Summer_2011/AreTheyListening.html.
Willard, N. (2007). Educator’s guide to cyberbullying and cyberthreats. Retrieved from Cetner for Safe and Responsible Internet Use.
http://mashable.com/2009/08/10/social-media-misuse/ (a study of companies with 1,000 or more employees by Proofpoint, an Internet Security
Firm).
www.onlineuniversities.com. (2012). [Data on various social networking sites]. Pros and cons of social media in education. Retrieved from
http://mashable.com/2012/02/03/higher-education-social-media/
http://abcnews.go.com/Health/gay-buffalo-teen-commits-suicide-eve-national-bullying/story?id=14571861#.T0goQcyQ1UM
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THANK YOU FOR YOUR TIME!