Dave Murphy
Strategic Alliances Manager
2014
Mobile POS is Here to Stay
•What ultimate form or shape it takes remains to be
seen, but in the six years since it disrupted the slowmoving beast we know as Retail, it has definitely
changed the landscape.
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The Key Driver: Apple
• While you’ve heard it many times, the key driver of
much of this was… Apple.
• Milestones:
– iPhone: 2007
– iPad: April 2010
– iPhone 4S: October 2011
• Enough horsepower to run mobile POS
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Key Trends
• 3.6M tablets in Retail by 2017
• 69.6% Hospitality operators plan to add mPOS
• No more one-trick mPOS Ponies
– All merchants, even SMBs, want mPOS solutions to do more
for them than enable card payments
* Sources: IHL Services, Hospitality Technology, PYMNTS.com
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Key Opportunities
• Tablet POS ISVs are seeking dealers
• Domain expertise IS required
• There’s money to be made
– Networking
– Installation
– Support
• Accounting is different
– Monthly residual vs. monolithic
5
How Do Retailers Use Mobile?
• Four Stages
– Stage 1 – Manager uses tablet instead of back-office PC
– Stage 2 – Extended to store associates
– Stage 3 – Store mobile POS
– Stage 4 – Customer device checkout
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Top Mobility Applications
Source: RIS/IHL Group 2014 Store Systems Study
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Top Choices: iPad and iPhone
Source: IHL Group 2014 Mobile POS Study
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What Me Worry?
Source: IHL Group 2014 Mobile POS Study
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SMB Advances to Stages 3 and 4
• In the small and medium
business space, mobile
POS is an absolute reality
• Over 500 POS Apps
– 294 iOS apps
– 240 Android apps
* Search Criteria: “point of sale, cash register, POS, mPOS”
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Advantages of Tablet POS
• Cost savings
• Zero OS license fees
• Elegant interface
• Eases employee training
• A tool for better customer service
• Developer-friendly application environment
• Modernizes the operator’s brand
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Epson mPOS Solutions
Epson Printer
Options
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mPOS-Friendly Printers
• DHCP-enabled out of the box
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Introducing OmniLink
S m a r te r Way to N ex t G e n e rat i o n P O S
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OmniLink Models
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TM-i Use Case 1: Tablet POS Printing
• Native or Cloud-based Tablet POS Applications
– ePOS-Print SDK and API for print commands
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TM-i Use Case 2: Device Management
• Device Hub for Tablet POS
– Peripheral management and control via ePOS-Device
– Reliable/cost-effective connectivity vs. Bluetooth or WiFi
Scale
Payment
Device
Cash
Drawer
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Bar Code
Scanner
Customer
Display
TM-i Use Case 3: Print Server
• Network Epson TM Printer Control
– Can control printing on up to 20 network printers
Kitchen
Bar
Expo
Valet
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TM-i Use Case 4: Remote Applications
• Facilitator for Online Ordering and Remote Requests
– ePOS-Print for inbound requests print commands
– Server Direct Print for outbound
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TM-i Use Case 5: Data Parsing
• Data Parsing for Cloud Applications
– Printer connected to POS terminal
– Print stream data is intercepted, parsed and sent to the cloud to be made
actionable
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OmniLink TM-i Recap
• Facilitator for Tablet POS
Data Points
Device Hub
Apps
Digital
Signage
Loyalty
OmniLink
Coupons
Mobile
POS
Analytics
Digital
Receipts
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– Receipt printing
– Device management
• An alternative solution for online
ordering applications, replacing:
– Fax machines
– Desktop printers
– Tablets
• A limited-use data gateway for
adding functionality to POS and
ECR environments
ePOS Is The Key
• ePOS-Print and -Device are the keys
– An Epson differentiator
– Perfect for cloud/tablet ISVs who just want to code in XML
and not have to learn ESC/POS for printing
– Ideal solution for tethered peripheral management
•
•
•
•
•
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Scanner
Scale
MSR
2x20 Customer Display
Etc.
OmniLink Models
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DT Use Case 1: PC-POS Architecture
• PC-POS System
– OpenSUSE Linux or POSReady 2009
– APD or UPOS Device Management and Control
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DT Use Case 2: Web Architecture
• Web or Cloud-based Applications
– XML to ESC/POS Translation
– ePOS-Device Management and Control
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OmniLink Comparison
Model
Specs
Product
Number
TM-T20II-i
TM-88V-i
TM-70-i
TM-L90-i
TM-88V-DT
TM-T70II-DT
CPU
ARM9 400 MHz
ARM9 400 MHz
ARM9 400 MHz
ARM9 400 MHz
Intel Atom 1.8GHz
Intel Atom 1.8GHz
Main
Memory
256 MB
256 MB
256 MB
256 MB
DDR2 4.0GB
DDR2 4.0GB
SSD 16GB, 32GB,
larger SSD available
SSD 16GB, 32GB,
larger SSD available
Hard
Drive
Interface
-
-
-
USB
USB2.0 x 2
USB2.0 x 4
USB2.0 x 4
USB2.0 x 4
USB2.0 x 6
USB2.0 x 6
Ethernet
10Base-T/
100Base-x 1
10Base-T/
100Base-x 1
10Base-T/
100Base-x 1
10Base-T/
100Base-x 1
10Base-T/
100Base-x 1
10Base-T/
100Base-x 1
Serial
D-sub 9 pin x 1
D-sub 9 pin x 1
D-sub 9 pin x 1
D-sub 9 pin x 1
D-sub 9 pin x 1
D-sub 9 pin x 1
VGA x 1
VGA x 1
VGA x 1
VGA x 1
VGA x 1
Display
-
or
or
or
OS
Embedded
Linux
Embedded
Linux
Embedded
Linux
Embedded
Linux
POSReady 2009
OpenSUSE 11.1
POSReady 2009
OpenSUSE 11.1
Device
Drivers
ePOS-Print,
ePOS-Device
ePOS-Print,
ePOS-Device,
Server Direct
Print
ePOS-Print,
ePOS-Device,
Server Direct
Print
ePOS-Print,
ePOS-Device,
Server Direct
Print
ePOS-Print, ePOSDevice, Server Direct
Print
ePOS-Print, ePOSDevice, Server Direct
Print
Software
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-
Final Thoughts
• Mobile for store associates is the single biggest trend
since Internet at the store level.
• The core POS market is changing, and much faster
than we think.
• Apple envy is a very real and very powerful driver.
• The mobile trend is being driven by the CEO on down.
• It is not going away, and one needs to be mindful of
the potential impacts.
Source: Lee Holman, IHL Group
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