Global Ambassador Proposal:
Philippines
Davao Denim
Michele Crow
Davondra Jones
Saima Khan
Jordan Mills
Jing Nourse
Brenda Ruiz
Location
• The location of The Philippines is right under
China and above Australia, next to Indonesia as
well.
• In proximity to the United States, The
Philippines is about 8,113 miles away,
equivalent to 13,056 kilometers or 7,050
nautical miles.
• The population of The Philippines is over 94
million as of 2011, making it the world’s 12th
most populous nation.
Political
• The Philippines current political environment
resembles that of the U.S. model of
democracy.
• One of the highest laws of the land in the
Philippines is the Constitution
• The political government is broken into three
branches of government, The Executive,
Legislative, and the Judicial
• The Philippines is a unitary republic
Culture Environments
• Today some of the isolated tribes are the only
people whose culture remains unadulterated by
earlier Muslim and later Spanish and American
influences
• The Philippines is the only Christian country in
Asia,
• There are over eighty dialects in total, Tagalog
was declared the national language in 1936
• The Filipino cuisine is a mixture of Chinese,
Malay, and Spanish
Economic Environments
• The Philippines is a developing country with a
diversified economy.
• Mining investment has been on the rise
• The global system is undergoing a transition
from fossil fuels to renewable energy
• Income inequality remains an issue, regional
development is uneven, and China and India
have emerged as major economic competitors
• There is a forecasted decline in economic
growth, increased inflation, and a deteriorating
trade deficit
Legal Environments
• The legal government consists of the three
branches: Executive, Legislative, and
Judiciary.
• The President is the head of the executive
branch w/ a term of office is six years.
• In the Legislative branch, which has the
authority to make, alter or repeal laws, is the
congress
• The Philippines is a multi-party system
Major Fibers Produced
• Abaca that is made from bananas is the countries
biggest fiber and is known worldwide as Manila hemp,
• Abaca is used for cordage, paper, tea bags, meat casing,
filters, stiff clothing, footwear, and many others
• Pina is another major fiber of the Philippines and it is
extracted from the leaves of the pineapple plant
• Coco fiber has been a part of the Philippines social
enterprise for the past ten years
• Maguey is a fiber of the abaca plant, was brought by the
Spaniards and does not require fertile soil to grow,
• It is used for the making of ropes and of carpet.
Workforce
• Higher education is a priority, with 94.5% as the countries
literacy rate
• English is taught in all schools making it the third largest
English speaking country
• Main Employment: Project employment, seasonal
employment, casual employment, term or fixed
employment, and probationary employment
• Employees have to work eight hours per day or 48 hours
per week and resting periods are counted as hours
worked.
• Meal breaks are an hour long, work night shifts and
receive an additional 25% benefit from their regular wage
if they work overtime
Quality/reliability/time to market
• Life expectancy is 71.94 years
• Males tend to live to 68.99 years and females
live to 75.03 years
• The Philippines is one of the largest Southeast
Asian countries in the world.
• Reliable country for their exports, imports, and
trading agreement.
• The top items they imported were Electric
Machinery, Machinery, Knit Apparel, Woven
Apparel, and Fats and Oils (coconut oil).
Costs
• Manpower costs relate to employment
relation and labor principles
• The industrial sector is focused mainly in the
metropolitan area
• Gas and fuel cost, electricity rates, water
rates, cell phones, and Internet use keep
increasing.
Trade Agreements
• The United States has a bilateral Trade and Investment
Framework Agreement with the Philippines.
• TIFA- an agreement to cooperate on stopping illegal
transshipments of textiles and apparel
• The WHO Agreement on Textiles and Clothing (ATC)- the
U.S. negotiated market access with several developing
countries (including the Philippines),which are major
exporters to the US market
• ASEAN (Association of Southeast Asian Nations) and a
participant in the ASEAN Free Trade Area (AFTA)
• ASEAN Plus Three (with China, Japan, and the Republic of
Korea), the ASEAN Regional Forum (ARF), the ASEAN
Defense Ministers Meeting (ADMM), the East Asia Summit
(EAS), and the Asia-Pacific Economic Cooperation (APEC)
forum
Other things you should know!
• Graphic designs and street-wear inspired looks are common
• Designers like Monique Lhuillier are leading the representation
of Filipino designers
• major supplier of children’s, men’s and ladies’ wear
• known for its complicated styles and intricate embroidery
• Polo Ralph Lauren, Ann Taylor, GAP, Anne Klein, Liz Claiborne
and DKNY select the country for manufacturing and production
• The jewelry market in the Philippines is an important industry
for the country as well and is currently thriving.
• The denim market is definitely a luxurious one in the
Philippines as Freego’s groundbreaking jean innovations
continue to set the benchmark for the top-of-the-line denims
• American actress Lindsey Lohan is now the face of Jag Jeans,
one of the Philippines’ leading denim brands
Bibliography
Abaca. (n.d.). In Fiber industry development authority. Retrieved from,
http://fida.da.gov.ph/Templates/abaca_history.htm
Anthology of denim. (2011). The Philippine Star, Retrieved
from://www.philstar.com/Article.aspx?articleId=712695
Background note: Philippines. (2012). U.S. Department of State. Retrieved from
http://www.state.gov/r/pa/ei/bgn/2794.htm
Central Intelligence Agency. (2012) Philippines. Retrieved from The World Factbook:
https://www.cia.gov/library/publications/the-world-factbook/geos/rp.html
Compare Infobase Limited. (n.d.) Political System of the Philippines. Retrieved from
http://www.123independenceday.com/philippines/political-system.html
Cost of Doing Business. (2005). Board of Investments. Retrieved from http://www.boi.gov.ph/costs.html
Cotton Textile and Apparel Products in Philippines. (2003). Retrieved February 20, 2012, from
http://www.fas.usda.gov/mos/em-markets/philippinescotton.html
Distance from United States to the Phillippines. (2012). In distancefromto.net. Retrieved from
http://www.distancefromto.net/distance-from/United+States/to/Philippines
Bibliography (cont.)
Filipino fashion entrepreneurs go global. (2009, August). Good News Pilipinas. Retrieved from
http://goodnewspilipinas.com/2009/08/09/filipino-fashion-entrepreneurs-go-global
It's in the jeans. (2011). The Philippine Star, Retrieved from
http://www.philstar.com/Article.aspx?articleId=741213
Krupnick, E. (2011). Lindsay Lohan lands jag jeans campaign . Huffington Post, Retrieved from
http://www.huffingtonpost.com/2011/12/23/lindsay-lohan-jag-jeans_n_1167523.html
Lighthouse Diving Centers. (n.d.) Philippines Culture and Environment. Retrieved from
http://lighthousediving.com/PhilippinesInfoCulture.htm
Maguey. (n.d.). In Fiber industry develpemnt authority. Retrieved from
http://fida.da.gov.ph/Templates/maguey_homepage.html
Maniego, Pete and Weischerer, Lutz. (2011). The Right Mix: The Philippines Achieving its
Renewable Energy Goals. Retrieved from http://insights.wri.org/news/2011/07/right-mixphilippines-achieving-its-renewable-energy-goals
Market Philippines. (2012). Market Philippines Inc. Retrieved from
http://www.marketphilippines.com.ph/index.cfm?action=services.wpAboutMa
Philippines. (n.d.). Retrieved from http://www.ustr.gov/countries-regions/southeast-asia-pacific/philippines
Philippines business culture and workforce. (2012). In Philippines Overview. Retrieved from
http://www.kittelsoncarpo.com/philippines-workforce
Bibliography (cont.)
Phillipine Fashion Week (2011). Retrieved from http://philippinefashionweeklive.com/home/2011/spring-summer/
Philippines firm innovates abaca denim fibre. (2012). In Fibre2Fashion, Retrieved from
http://www.fibre2fashion.com/news/textiles-company- news/newsdetails.aspx?news_id=10714
Philippines. (n.d.). Office of the United States Trade Representative. Retrieved from http://www.ustr.gov/countriesregions/southeast-asia-pacific/philippines
Philippines sourcing report: Fashion jewelry. (2009, April). Global Sources. Retrieved from http://garmentsources.com/chinasourcing-reports/philippines-fashion-jewelry/
Philippines. (2012). In U.S. chamber of commerce. Retrieved from,
http://www.uschamber.com/international/asia/southeastasia/philippines
Pina. (n.d.). In Fiber industry development authority. Retrieved from http://fida.da.gov.ph/Templates/piña_homepage.htm
The Philippines. (n.d.). Retrieved from
http://www.ustr.gov/sites/default/files/uploads/reports/2010/NTE/2010_NTE_Philippines_final.pdf
White, Thomas. (2012). Philippines: Uniquely Rising from Its Past. Retrieved from
http://www.thomaswhite.com/explore-the-world/philippines.aspx
Winther, C. & Borgesen, V. (n.d). Global sourcing and technological benefits: Pre-conditions for four Philippine apparel firms
to derive technological benefits from MNEs global sourcing linkages. Retrieved from
www.impgroup.org/uploads/papers/4777.pdf