
BE & K Building Group
LEED for Homebuilding
PROPOSED
Matthew Feagan
Vice President
David Conine
Director of Marketing
Brennan O’ Leary
Project Developer
Joel Lipsky
Legal Consultant
Dustin Savage
Financial Advisor
James Fogle
Strategic Planner
BY
MISSION



Set the precedent in the residential
construction market for LEED construction in
Jacksonville.
LEED-H is a voluntary rating system that
promotes the design and construction of "green"
homes that use less energy, water, and natural
resources.
We will show the market our drive towards
building these homes. Our values and dedication
to a healthier environment will be demonstrated
through our relentless efforts that we put
towards our custom homes.
IDEA & FEASIBILITY RESEARCH

Vision

Goals & Objectives

Values

Markey Strategy

Incentive Programs
IDEA & FEASIBILITY RESEARCH
Is LEED Feasible?
LEED construction has six
main advantages
1.
2.
3.
4.
5.
6.
Environmental
Set metrics
Sustainable
Educational
Eliminate
“Greenwashing”
Accreditation
IDEA & FEASIBILITY RESEARCH
Projected Demand

Energy Savings

Increased incentives

Economic predictions
STRATEGIC PLAN
SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats
STRATEGIC PLAN
Strengths
Opportunities
1.
Thorough
Research/Development
1.
LEED-H poised for rapid
growth
2.
Synergy
2.
Profit
3.
Product can evolve for
every client
3.
Expand internationally
Weaknesses
Threats
1.
Cash resources
1.
Rival companies
2.
Need to relocate
2.
Economic slowdown
3.
Absence of sales/marketing
expertise
3.
Price Sensitive Market
STRATEGIC PLAN
Vision

Satellite office in Jacksonville, FL

Flourishing LEED intervention

Breakeven point in third year



Continuing LEED education in
Community
Expansion to St. Augustine, Palm
Coast, and Amelia Island within
5 years
Obtain enough profit to purchase
land to enter the housing
development market within
years.
NATURE OF BUSINESS
What does BE&K do for our customers?

Environmentally sound custom homes

Save money for client
NATURE OF BUSINESS
What doesn’t BE&K do for our customers?

Remodeling

Offer small scopes of work provided
NATURE OF BUSINESS
What distinguishes BE&K from the competition?

Building LEED certified homes

Large quantity of resources

Educating the public on LEED Housing
NATURE OF BUSINESS
What does BE&K want to
do in the future?


Expansion
Expand nationally and
internationally
FINANCIALS, PROJECTIONS,
EMPLOYMENT, & SOURCES OF
MONEY

Local area Population 1,272,685

172,194+ since 2000

6-year Growth average - 16% per year


Total Households 308,736
Projected growth in population by 2011 is
foreseen to be 1,394,842
FINANCIALS, PROJECTIONS,
EMPLOYMENT, & SOURCES OF
MONEY
Employment
1
Senior Project Manager
2 Project Managers
2 Assistant Project Managers
2 Superintendents
2 Assistant Superintendents
1 Project Estimator
1 Foreman
2 Field Engineers
FINANCIALS, PROJECTIONS,
EMPLOYMENT, & SOURCES OF
MONEY
GENERAL & ADMINISTRATIVE EXPENSES
Officer salaries
200,000
Officer insurance & benefits
100,000
Payroll taxes
20,000
Office expenses
360,000
Rental Insurance
2,000
Marketing
150,000
SUB
832,000
FINANCIAL EXPENSES FOR FIRST PROJECT
Direct materials
400,000
Subcontractors
200,000
Equipment and equipment rental
12,000
Rubbish and carting
3,600
Licenses and permits
2,000
SUB
617,600
EXPANSION CAPITAL NEEDED
$1,449,600
MARKETING STRATEGY






Newspaper
Television
Sales Persons
Focus Group
Buzz Marketing
Model Home
MARKETING STRATEGY
Benefits



Total Cost $150,000
annually
$20,285 remainder of
Budget left for
miscellaneous rebates.
LEED Education
Educating our clients about
their potential impact on our
planet. . . .
MARKETING STRATEGY
Home Attributes

Upgraded 16x16 tile floors made from recycled glass

Certified or remanufactured wood doors w/ chrome hardware

Brass adjustable lighting package

Bamboo Flooring to achieve Highly Renewably Resources credit

42” certified wood or remanu. maple cabinets w/ crown molding

Whirlpool subzero appliance package

Countertops made from recycled glass and tile

Recessed lighting package w/ automated sensors

Low flush toilets

Advanced multimedia wiring package

High energy efficient gas heat and electric central air conditioning

Quick recovery gas water heater, 65 gal.

Double paned, energy efficient vinyl windows with tilt-in feature and
screens

R-50 ICF on exterior walls

Recycled aluminum roofing SRI 29
LOCATION

Jacksonville, Florida

Largest metropolitan area

12th most populous city

4th largest metropolitan
area

Strong economy

Excellent port ability

Excellent geographic
location to neighboring
cities
LEGAL ISSUES

Obtain state residential
license

Liability insurance

Workers compensation

Continued education to
maintain license

Risk management

Hurricane/Water Issues
ANY QUESTIONS?
Thank you!