MEDIA RELEASE
24.2.2016
HEEBO LAUNCHES AN ONLINE SOLUTION FOR MAPPING ORGANIZATIONAL
CULTURE
Organizational culture mapping software visualizes the connection between the business strategy
and culture
Finnish startup Heebo has been selected as one of the 30 startups presented at disruptHR during the HR
Tech World conference in London on the 15th-16th March. Heebo will officially launch the new organizational
culture mapping app (OCM) for the international market in London.
Founded by Susanna Rantanen in 2010, Heebo is one of the first few companies in the world tackling the
growing demand of simplifying organizational culture. According to Deloitte, already more than 50% of
business leaders globally address the urgency of solving the challenges facing culture, engagement and
employee retention. With the OCM tool Heebo is offering a solution for the growing need.
Heebo's Organizational culture mapping app helps companies to visualize the connection between the
business strategy and the expected organizational behavior, in other words: the culture. Companies respond
to a questionnaire containing 8 statements about the strategic emphasis now and in the future. Heebo's app
produces a visual presentation of the company culture based on four culture types. Furthermore, inviting
management, employees and prospective job candidates to respond to their respective questionnaires,
compatibility analysis' can be formed and people mapped with the company culture and strategy. The tool
can be used for developing strategy and organizational culture, as a basis for development discussions as
well as in hiring scenarios to evaluate whether the company and the job candidate match with their
expectations and direction. The OCM is also integrated into Heebo's first software feature: the culture match
hiring app.
Heebo's OCM app is based on a years of study and experience from evaluating people and organizational
behavior. It is also backed by science and research specifically on organizational culture, as it adopts the
culture types from the Competing Values Framework created by professors Kim S. Cameron and Robert E.
Quinn.
Heebo launched the first version of the online application at the end of January and is currently piloting the
tool extensively with a large Finnish organization going through a significant strategy change due to several
merges & acquisitions. According to Susanna Rantanen, the founder and CEO of Heebo, the company plans
to further develop the tool to support the development process of the culture and people with more tailored
suggestions, follow up mechanism and predictive analysis.
Heebo Oy Ltd | Vilhonvuorenkatu 11 B 10 | 00500 Helsinki | www.hee.bo
Heebo Oy Ltd, founded on 2009 in Finland by Susanna Rantanen develops and markets an online solution for matching
organizational cultures and people. The HeeboApp consists of two independent software features: the organizational
culture mapping app and culture match hiring app. More than 8000 people have been registered into the Heebo
database and more than 100 companies have signed up for Heebo. Since starting with Heebo, founder Susanna
Rantanen has intensively been focused on solving the challenge of how to scale the understanding and knowledge of
what is the "best fit" for the organization. During these years, Heebo has used the Finnish market as a test market in
order to conceptualize the online solution. With the launch of the organizational culture mapping app, Heebo is finally
ready to go international. Heebo is headquartered in Helsinki, Finland and employs currently a team of 5. Heebo is
owned by Susanna Rantanen, her other company Employee Experience Agency Emine, Finnish investment company
Sontek and private shareholders Kirsi Rasinkangas and Susanna Paloheimo.
About Susanna Rantanen
With 13 years of experience from HR, and specifically from developing and storifying organizational culture and hiring
into the company culture. Susanna Rantanen is recognized in the Finnish industry as one of the key players of the new
era of talent management. Her story was presented in the successful series of entrepreneur stories Taivas ja Helvetti
(Heaven and Hell) in 2015. Susanna is a serial entrepreneur and an active member of the Finnish growth entrepreneur
scene chairing the board of Boardman2020 - a network of more than 3000 growth entrepreneurs and companies in
Finland. She has a BA in international marketing management from Bournemouth University (2000).
Additional information
Susanna Rantanen
Founder, CEO of Heebo Oy Ltd
susanna.rantanen@heebo.fi
Tel. +358 (0)40 769 5501
@RantanenSusanna
https://fi.linkedin.com/in/susannarantanen
www.hee.bo
@CareerHeebo
@HeeboApp
www.facebook.com/careerheebo
Heebo Oy Ltd | Vilhonvuorenkatu 11 B 10 | 00500 Helsinki | www.hee.bo