Healthy Consumer Habits
8th Grade Health
Mr. Springer
Quick Write
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Identify 3 health products you use.
Explain what or who influenced you in
choosing these products.
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Vocabulary
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Consumer- Anyone who purchases
products or services
Media- Various methods for
communicating information
Advertising- Sending out messages
designed to interest consumers in buying
a product or service
Comparison Shopping- Method of
judging the benefits of different products
or services by comparing several factors,
such as quality, features, and cost
Vocabulary Cont’d
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Warranty- A written promise to handle
repairs if the product fails to work
properly
Health Advocacy- Taking action to
influence others to address a healthrelated concern or to support a health
related belief
Online Shopping- Using the internet to
buy products and services
Decoding the Advertisements!
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Looking at the hidden messages
and methods advertisers use…
Rich and Famous!
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It will make you feel
rich and famous.
Associated with
glamour, elegance,
and money.
Great Outdoors!
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It is associated
with nature so it
must be healthy.
Gives off the ideal
of freedom.
Great Outdoors!
What are the people in these ads doing?
What does it have to do with smoking?
Good Times!
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It will add more fun to your life.
You will enjoy this product as much as the
people in the advertisement.
Ex.
Bing Results Bud Light
Happy Meal
Bandwagon!
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Everyone is using it so don’t be left
behind.
Makes the product look “cool.”
Uses group settings and peer
pressure elements to get message
across.
Ex. http://www.coorslight.com/
Free Rewards
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Offers great value because you get
something for free.
Often redeemable coupons for
merchandise.
Seemingly unheard of discounts.
Ex.
http://www.cheapstingybargains.com/
McDonald’s 1988
McDonald’s Olympics
Testimonial
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It will allow you to be like the person in the ad.
Utilizes famous people or those with “desirable”
traits/qualities.
“Because Brad Pitt likes it, I should like it too.”
Ex.
http://www.proactive.com
Sony – Timberlake & Manning
Sony – T&M, 3D Movies
Competitor Bashing
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An advertisement that portrays the
competition in a negative way.
Hidden message- Don’t use the
competitor’s product, use ours
instead.
Subway
Recognizable spokes person/thing.
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A commercial that uses a spokesperson
that is associated with the product.
Hidden message- You will like and use the
product because you like the
spokesperson.
Geico Gecko
Geico Caveman
Geico Money with eyes
Most Interesting Man in The World
Humor
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An advertisement that gets the consumers
attention through comedy.
Hidden message- you will remember the
product because of the funny
advertisement. Because you like the ad,
you will like the product.
Beer Commercial
Terry Tate -Reebok
Mayhem - Allstate
Mayhem - Allstate
Sex Appeal
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A commercial that focuses on an
attractive person or sex appeal to sell the
product or service.
Uses the attractive person to get the
consumer’s attention and shows the
attractive person using the product.
Axe Effect
Axe Effect
The End
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What type of marketing methods are out
there?
What is the most commonly used method
of advertising and medium?
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What did you learn?
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How can you be an educated consumer?