Bombard Them & They Will Come
A multi-pronged approach to information literacy
Lee Pasackow
Loex 2010
May 1, 2010
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Agenda
•
•
•
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Intro to Emory
Evolution of the multi-pronged approach
Keys to success & challenges
Q&A
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Emory University
• Private university, 13K FTE
• 5 business librarians * 1500 business
students * 4 programs
• Librarians liaison with student
communities & academic areas
• Undergraduate ranked #7 – BusinessWeek
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Business Essentials
• Series of classes to sharpen BBA
research skills
• Motivation: Complete group projects
efficiently
• Certification looks good on resume
• Class credit increased attendance
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
6:60- 6 databases in 60 minutes
Monday, Jan. 25
Bloomberg – service for investment professionals
Tuesday, Feb. 2
Competitive Intelligence
Tuesday, Feb. 9
Factiva – the Business Google
Thursday, Feb. 11
Wall St. Analysis – SEC Filings
Tuesday, Feb. 16
Marketing: Locate Your Target Market
Thursday, Feb. 18
SimplyMap – create thematic maps using
business & marketing data
Market Your Product Internationally
Monday, Feb. 22
Business Source Complete- precision
article searching
Turbo Charge Your Career Research
Tuesday, March 16
Wall St. Analyst Reports & more
Friday, March 19
Advanced Google
Saturday, March 27
Friday, Feb. 26
Thursday, March 18
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Student Quote
“I had to go to 3 to get extra credit, but I
ended up going to 5…they are really good
classes…not a waste of time”
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Business Essentials
Keys to Success
• Reinvent content
• Extensive marketing
• Dedicated instructors
• Continuous evaluation
Challenges
• Assessment to measure
student progress
• Perfecting teaching skills
• Integration into curriculum
• Engaging more students
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Business Essentials
Keys to Success
• Reinvent content
• Extensive marketing
• Dedicated instructors
• Continuous evaluation
Challenges
• Assessment to measure
student progress
• Perfecting teaching skills
• Integration into curriculum
• Engaging more students
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Business Essentials
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Feedback Form
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Feedback tied to Learning Outcome
• Interpret this search statement - what does
it mean in plain English? (fedex and ups)
and (atleast3 compet* or atleast3 rival*)
and wc>500
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Business Essentials
Keys to Success
• Reinvent content
• Extensive marketing
• Dedicated instructors
• Continuous evaluation
Challenges
• Assessment to measure
student progress
• Perfecting teaching skills
• Integration into curriculum
• Engaging more students
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
“We must focus on the student as a whole
individual. This requires time and energy
focused on addressing their needs beyond
the time we see them during instruction
sessions.”
Mary Francis, Dakota State University
Fulfillment of a higher order: Placing information literacy within
Maslow’s hierarchy of needs. C&RL News, (2010, March).
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Faculty
Business Essentials
Club Activities
Candy Bowl
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Bombarding Them
Dunk Tank
for
Fundraiser
Sponsor
Jeopardy
Support club
activities
Case
Competitions
Edit Parent
Newsletter
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Jeopardy
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Case Competitions
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Interactive Exercise
• Delta is contemplating partnering with
Starbucks to sell special blend coffees on
U.S. flights
• What kinds of information would you need
to determine the profitability of this
venture?
• Where would you find the information?
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
“The single most effective way to increase
library use is for faculty to create
assignments that require thoughtful use of
library resources.”
Patricia Senn Breivik, Dean San Jose State University
(2005, March /April) 21st Century Learning and Information Literacy, Change
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Faculty Collaboration
Assignment
Feedback
Grading
In-class
presentation
Engage
throughout
semester
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Part of the Team
Before
During
After
• Edit project
guidelines
• Survey level of
research skills
• Database tutorial
podcast
• In-class session
• Consultations
• Train Teaching
Assistants
• Grade first
deliverable
• Observe
presentations
• Research
Reflection
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Research Reflection
“ …it takes time & willingness to learn to become
good business researchers. Our previous
research skills needed much improvement.
However through this project, we were able to
become better business researchers through
asking questions, attending business research
workshops, and practicing what we learned in
the project. “ BBA08
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Turkey
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Challenges
• Changing nature of the classroom due to
new technologies
• Research component not integrated into
core classes
• Recognition by faculty and administration
that Information Competency is an
essential skill
Goizuet a Business Librar y
C r e a t i n g B r i dg e s t o K n o w l e dg e
Conclusion
“Effective influencers drive change by
relying on several different sources of
influence strategies at the same time.”
Joseph Grenny, et al
How to Have Influence. MIT Sloan Management Review, Fall 2008