Crowdsourcing
IM426
2014/6/12
Group 4
1001603 朱雯伶
1001613 張欽堯
1001614 梁瑜芬
1001630 劉素珊
1001650 洪嘉駿
1001660 尤智弘
1001705 練紹平
1001710 黃晟宇
1001719 吳昂臻
1001748 巫峻霆
1001756 薛君怡
a. Describe its
possible
definitions.
1001603 朱雯伶
Introduction Crowdsourcing Definition.
1001603 朱雯伶
crowdsourcing
"crowd" and "outsourcing"
Source: http://en.wikipedia.org/wiki/Crowdsourcing (2014/6/4)
1001603 朱雯伶
History of Crowdsourcing
“Crowdsourcing” was coined by Jeff
Howe back in 2006, in a Wired article
which described a new way of sourcing
people who are willing to help or work on
a project.
 “Crowdsourcing” has been existed in our
society for years in many forms.

Source: http://en.wikipedia.org/wiki/Crowdsourcing (2014/6/4)
1001603 朱雯伶
 Crowdsourcing
can prove highly feasible
and affordable solution for small, manual
tasks such as tagging vast amounts of
photos, instead of outsourcing to a large
company.
Source: http://en.wikipedia.org/wiki/Crowdsourcing (2014/6/4)
1001603 朱雯伶
Types of crowdsourcing






CrowdFunding
For Example: Kickstarter is a great example of CrowdFunding,
where millions of dollars are funded into all kinds of projects
start from movies to gadgets – with all the funds coming from
people interested in supporting the project.
CrowdSourced Design
One of the most renowned ones is the Rally Fighter car, which
was designed by the community and built by a company
called Local Motors.
CrowdWisdom
For example: we can take Yahoo Answers . It serves as a
community where large corporations post technical or scientific
problems to people who can help to solve the questions.
Source: http://www.webgranth.com/a-thorough-approach-to-thecrowdsourcing-its-pros-cons-and-much-more (2014/6/4)
1001603 朱雯伶
Crowdsourcing eight-step process
 1.
Companies ask a question or problem
 2. Company publication and
dissemination issues on Internet
 3. Company request people on the
Internet gives solutions
 4. People give solutions
Source: http://zh.wikipedia.org/wiki/%E4%BC%97%E5%8C%85 (2014/6/6)
1001603 朱雯伶
 5.
People review solutions
 6. Company award winning solutions
provider
 7. Access to and ownership of the
company win solutions
 8. Companies benefit
Source: http://zh.wikipedia.org/wiki/%E4%BC%97%E5%8C%85 (2014/6/6)
1001603 朱雯伶
Uses of CrowdSourcing
 CrowdSourcing
can be used building a
huge library of photos, products, etc.
 It can be used to describe, categorize or
tag the inventory while building a new
online shopping site.
 One can use it to ask people to fill out a
questionnaire regarding the new design.
 It is used to get some usability feedback.
Source: http://www.webgranth.com/a-thorough-approach-to-thecrowdsourcing-its-pros-cons-and-much-more (2014/6/4)
1001603 朱雯伶
Tips for Using Crowdsourcing
 1.
Be specific
 2. Don’t be too cheap
 3. Have a way of verifying the results
 4. Weigh your options
Source: http://www.webgranth.com/a-thorough-approach-tothe-crowdsourcing-its-pros-cons-and-much-more (2014/6/5)
1001603 朱雯伶
Crowdsourcing vs. Outsourcing
Source: http://blog.lionbridge.com/enterprise-crowdsourcing/2013/04/03/crowdsourcingvs-outsourcing-a-side-by-side-comparison/ (2014/6/6)
1001603 朱雯伶
Crowdsourcing vs. Outsourcing
 Per
Hour Vs. Per Output
 The Elimination of a Single Point of Failure
 Access to Breadth of Talent
 Predictability
 The Scope of Work
 The Acceleration of Innovation
Source: http://www.topcoder.com/blog/6-important-wayscrowdsourcing-is-different-than-outsourcing/ (2014/6/6)
b. Discuss its
possible SWOT.
1001756 薛君怡
SWOT Analysis.
1001756 薛君怡
Strengths
 Using
crowdsourcing brings some genuine
advantages to companies and individuals
looking to complete defined tasks with
affordable price.
 With the results before paying, and
sometimes do not even have to pay.
 The data collection part of research the
possibility of bias is reduced
Source: http://www.hongkiat.com/blog/what-is-crowdsourcing/ (2014/6/5)
1001756 薛君怡
 Solving
the problems of all kinds of masses
at affordable price.
 By listening to the sound of the crowd,
organizations can first-hand insight into
customer needs.
 A large pool of participants leads to more
ideas.
 High number of people who are ready to
work for anytime
Source:http://korny.unicorvinus.hu/cneucoop_fullpapers/s4/adamnemeth.pdf(2014/6/5)
1001756 薛君怡
Weaknesses
 It
is difficult to maintain a working relationship
with crowdsourcing workers during the
project implement.
 For the purpose, the work of errors caused by
malicious prone to emotional fluctuations.
 An internal disadvantage
 Issue of management
Source: http://zh.wikipedia.org/wiki/%E4%BC%97%E5%8C%85 (2014/6/6)
1001756 薛君怡
 Cheap
labor results less credible product
 Difficult for collaboration between crowd
members
 There’s no contract in most crowdsourcing
cases.
 Quality could be questionable
 Task considered sometimes become risky
 An unreliable way to get a job done
Source: http://www.hongkiat.com/blog/what-is-crowdsourcing/
http://korny.uni-corvinus.hu/cneucoop_fullpapers/s4/adamnemeth.pdf(2014/6/5)
1001756 薛君怡
Opportunities
 Opportunities
arise from competition, the
market, or the economy, and can include
any chance
 The organization has to increase market
share and gain new sales (for example,
following the collapse of a competitor).
Source:http://korny.unicorvinus.hu/cneucoop_fullpapers/s4/adamnemeth.pdf(2014/6/5)
1001756 薛君怡
Threats



Threats arise from competition, political
changes, or the economy, and can include
Reduction in domestic trade barriers.
Change in government policy that increases
the cost of production (for example, meeting
International environmental standards).
Increase in interest rates, or new competitors.
Source: http://www.euroasiapub.org/IJRIM/Feb2012/N.pdf (2014/6/5)
1001756 薛君怡
SWOT analysis of crowdsourcing
• Fast, cheap execution of
tests
• Very large scale tests
feasible
• User diversity
• Real user settings
S
• Impact of demographic
factors can be easily tested
• Incentives can be tested
• Other context influence
factors can be analyzed due
to the diversity of users and
their hardware
O
• Test design requires adaptation;
standardization
recommendations not
applicable.
• Test duration must be short; only
a sub-set of conditions per user.
• No test moderator
•Unreliable user ratings have to
identified
W
• Connection characteristics
may influence user ratings
• Unknown hardware and
light conditions may affect
user ratings
•Unknown influence factors
T
Source: http://pqs.ftw.at/workshop-program/papers/s14_Varela.pdf
(2014/6/5)
1001756 薛君怡
Strengths
Weaknesses
Opportunities
Pursue opportunities
that are
good fit to the
company’s
strength
Overcome
weakness to
pursue
opportunities
Threats
Identify ways that the
firm can
use its strengths to
reduce its
vulnerability to
external threats
Establish a
defensive plan to
prevent
the firms weakness
from making it
highly susceptible
to external threats
Source: http://www.euroasiapub.org/IJRIM/Feb2012/N.pdf (2014/6/5)
c. Explore and
describe previous
and existing
applications of
crowdsourcing in
various it and non-it
related areas.
Give at least 5
examples.
1001650 洪嘉駿
Tongal
1001650 洪嘉駿
Tongal is a rich social media
platform that facilitates
video content by
crowdsourcing creative work
through collaborative
contests.
Source: http://tongal.com/
http://en.wikipedia.org/wiki/Tongal (2014/6/4)
1001650 洪嘉駿
The company employs the principles
of crowdsourcing by connecting a
network of professional and aspiring
content creators to businesses that
are interested in alternative online
advertising.
Source: http://tongal.com/
http://en.wikipedia.org/wiki/Tongal (2014/6/4)
1001650 洪嘉駿
1. Projects post to Tongal.
Tongal works with the
Sponsor to define the
creative challenge and
establish the prize pool.
Source: http://tongal.com/a/how (2014/6/4)
1001650 洪嘉駿
2. The Tongal community submits ideas.
Anyone can have a great idea.
And great doesn’t mean long.
Cluck it out in 140 characters or less.
Source: http://tongal.com/a/how (2014/6/4)
1001650 洪嘉駿
3. Winning ideas are chosen.
Sponsors pick the ideas they want to see
brought to life and the creators who
submitted them get paid.
Source: http://tongal.com/a/how (2014/6/4)
1001650 洪嘉駿
4. Directors pitch on the winning ideas.
Directors select one of the winning ideas
and submit their take.
Pitch winners are given time and
money to crank out their vision.
Source: http://tongal.com/a/how (2014/6/4)
1001650 洪嘉駿
5. Aim and shoot!
Pitch winners go into production and
deliver their finished work
by the deadline.
Source: http://tongal.com/a/how (2014/6/4)
1001650 洪嘉駿
6. The winning videos are selected.
The Sponsor selects the winning videos
and determines the final ranking.
Source: http://tongal.com/a/how (2014/6/4)
1001650 洪嘉駿
7. Time for the world premiere.
The Sponsor distributes the creative to
all the places their audiences gather.
Source: http://tongal.com/a/how (2014/6/4)
1001650 洪嘉駿
Project : The Force For Fun
Sponsor : Pringles and Star Wars
Awards : $75,000
Source: http://tongal.com/project/TheForceForFun (2014/6/4)
1001650 洪嘉駿
Source:
http://tongal.com/project/TheForceForFun(2014/6/4)
1001650 洪嘉駿
Source: http://tongal.com/project/TheForceForFun (2014/6/4)
1001650 洪嘉駿
Source: http://tongal.com/project/TheForceForFun
http://tongal.com/work/89g5xi (2014/6/4)
1001748巫峻霆
Cut on your bias
1001748巫峻霆
Cut on your bias
Source: http://cutonyourbias.com/ (2014/6/5)
1001748巫峻霆
Cut On Your Bias
 Crowdsourcing
has been quite popular in
fashion design and art industry, like
customization clothing or hand-made
artwork.
 The one of ten biggest fashion and tech
collaborations in NYFW history.
 Cut On Your Bias was founded in November
2011 by Louis Monoyudis, a former designer
for Calvin Klein, John Varvatos, and Tommy
Hilfiger, and Lisa Anderson, former
operations manager for Proclivity media, an
analytics platform for luxury brands.
Source: http://cutonyourbias.com/ (2014/6/5)
1001748巫峻霆
 The
Web site will release new design
elements every two weeks to allow
consumers to mix these elements in the best
style, and then netizens voted winner.
Designed with the highest number of votes
will be made into products, and the netizen
who votes to that design can buy the
product with discount. Consumers can
purchase the product even there is no vote,
but Cut On Your Bias let shopping process to
be more fun and sense of participation by
this game way, and designers also have
opportunity to integrate consumer's idea
when they are showcase the work.
Source: http://cutonyourbias.com/ (2014/6/5)
1001748巫峻霆
Pros and Cons
Pros:
 Consumers can choose their favorite
elements that print on clothes before
placing orders.
Cons:
 There is fewer elements can be chosen on
the website.
(but also can upload my own design work)
Source: http://cutonyourbias.com/ (2014/6/5)
1001748巫峻霆
 The
netizen get dressed best style with
the elements that designer provided.
Source: http://cutonyourbias.com/ (2014/6/5)
1001748巫峻霆
Source: http://cutonyourbias.com/ (2014/6/5)
1001748巫峻霆
Source: http://cutonyourbias.com/ (2014/6/5)
1001614 梁瑜芬
Walkonomics
1001614 梁瑜芬
What is Walkonomics?
1. Rating the walkability of streets,
neighborhoods and cities by combining
the views of large groups of people,
local communities and public data.
2. Art of creating streets and
urban areas that are
pedestrian friendly.
Source : http://www.walkonomics.com/about (2014/6/2)
1001614 梁瑜芬
3. A free web, iOS and Android app that
rates the walkability of pedestrian-friendly
streets in a selection of cities around the
world.
4.Walkonomics aims to rate the pedestrianfriendliness of every street in the world. By
enabling ordinary people and local
communities to add a rating of any street, it
is hoped that a realistic
walkability score will be
created for each street.
Source : http://www.walkonomics.com/about (2014/6/2)
1001614 梁瑜芬
What makes a walkable street?
a. Road
safety
b. Easy to cross
c. Accessibility and condition of
pavements/sidewalks
d. Hilliness and slope
e. Navigation including access to street signs
f. Fear of crime
g. Smart and beautiful
h. Fun and relaxing
Source : http://www.walkonomics.com/about (2014/6/2)
1001614 梁瑜芬
How does this map build?
Source : http://www.walkonomics.com/ (2014/6/4)
1001614 梁瑜芬
Add a new street location
restrict
Source : http://www.walkonomics.com/streets/add-streetlocation (2014/6/5)
1001614 梁瑜芬
necessary
information
Source : http://www.walkonomics.com/streets/add-streetlocation (2014/6/5)
(Rating and comment)
1001614 梁瑜芬
Source : http://www.walkonomics.com/streets/add-street-location (2014/6/5)
After Add A Review
1001614 梁瑜芬
Source: http://www.walkonomics.com/walk/711616-sec-2-xingrenrd-zhongli-city-taoyuan-county-taiwan-r-o-c (2014/6/5)
1001613 張欽堯
MIUI
1001613 張欽堯
Introduction


From August 16, 2010 the first beta release date, MIUI
now has 50 million domestic and enthusiast users,
renowned China, Britain, Germany, Spain, Italy, Australia,
the United States, Russia, the Netherlands, Switzerland,
Brazil nearly 20 countries.
Lei Jun, founder of MIUI technology, often said: “MIUI is
not a company selling products, but an Internet
company.” MIUI not have their own manufacturing
plants, the main operating on social networking sites, do
our best to please the MIUI‘s fans (mobile phone fans)
collect feedback through the Internet, so that they
actually participate handset design, trying to create
products to sell MIUI’s fans to scream.
Source: http://www.bnext.com.tw/article/view/id/31315 (2014/3/5)
1001613 張欽堯
Forum
Today: 709|Yesterday: 1268|Posts: 464039|Members: 166010
[MIUI General] [New Feature] Pinch a full screen pic to go back to images list
meredithhan | Views: 1606 | Replies: 141 | Carlos83 19:44, Jun-08-2014
[Theme] Vote for your favourite theme modules from MIUI Designer Team!!
Derica | Views: 1849 | Replies: 54 | sevendogz 19:39, Jun-08-2014
[Singapore] [Contest] Doodle your Love to your Dad through Mi Camera
jellytelly | Views: 1259 | Replies: 72 | bwongs 18:17, Jun-08-2014
[MIUI General] MIUI ROM 4.6.6 Full Changelog (Released) -[Reply Awards 142 ]
Nanana | Views: 9551 | Replies: 318 | XtachiX 18:15, Jun-08-2014
[Xiaomi Mi3] A Glance at the World via Xiaomi Phone: Excellent Work Collection
Source:http://en.miui.com/forum.php (2014/6/5)
1001613 張欽堯
 Please
review their theme modules in the
first reply and vote for your favorite to help
them win!
Source: http://en.miui.com/thread-23363-1-1.html (2014/6/5)
1001613 張欽堯
Single-option Poll,
250 members voted











1. 7hemis
2. Elegance Icons
3. Elegant Candy Icons
4. MIUI Red
5. HEXA Color Icons
6. EzraNux
7. HEXA White Pulse Icons
8. Classique Icons
9. Typo 5 Lockscreen
10. Vir Mix Theme N2 Lockscreen
11. HEXA Black Pulse Icons
35.20%
7.60%
8.40%
26.00%
1.20%
1.20%
0.00%
10.80%
3.60%
5.20%
0.80%
88
19
21
65
3
3
0
27
9
13
2
Source:http://en.miui.com/thread-23363-1-1.html (2014/6/5)
1001613 張欽堯
Benefits
 MIUI
direct discuss with the addicted users, and
modified the accordance with the views ,
weekly published regularly upgrade,
Significantly improved the sense of the
participation from the MIUI's fans, so they are
more willing to take the recommended
products.
 MIUI selected the most popular features of
MIUI's fans last week, allowing users to
experience the internal appraisal system,
ensure that the views of product development
direction consistent with MIUI's fans' feedback.
Source: http://www.bnext.com.tw/article/view/id/31315 (2014/5/3)
1001613 張欽堯
Benefits
 Toy
maker Lego (LEGO) and the MIT
Media Lab to jointly develop "brain"
(Mindstorms) series toy robot, an
introduction to attack by hackers,
Lego did not think the opposite, open
source initiative to provide
development kits, so players can build
their own robots successfully expand
adult market, brains series has
become the company's best-selling
product.
Source: http://www.bnext.com.tw/article/view/id/31315
(2014/5/3)
1001630 劉素珊
Google
1001630 劉素珊
You influence Google search results!
Did you know you matter in the eyes of Google?
Google has given power to the people.
In so doing they created the world’s biggest
crowdsourcing platform.
Source:http://readwrite.com/2008/06/24/google_map
_maker#awesm=~oGGTBXGjdlh39y (2014/6/4)
1001630 劉素珊
Google launched quite a lot of
creative crowdsourcing initiatives.
 Life
in a Day. (YouTube)
 Google Maps
Source: http://news.eyeka.net/2012/03/the-6-best-globalbrands-use-creative-crowdsourcing/ (2014/6/4)
1001630 劉素珊
Google Map
 The
Google Maps team just announced
the addition of a new feature to Google
Maps: the ability to contribute to and edit
maps through Google Map Maker. Users
can now edit and moderate various map
features including roads, lakes, power
lines, and bike trails among others.
Source:http://readwrite.com/2008/06/24/google_map
_maker#awesm=~oGGTBXGjdlh39y (2014/6/4)
1001630 劉素珊
Map Maker
 http://www.youtube.com/watch?feature
=player_embedded&v=vvBty11p53I
1001630 劉素珊
World Cartographer
 Using
the photosphere feature on Android
handsets or a DSLR camera, users can
now take 360 degree panoramas of
place of interest and upload them to a
gallery of views.
Source:http://www.theinquirer.net/inquirer/news/2318206/goo
gle-announces-crowdsourcing-for-street-view (2014/6/4)
1001660 尤智弘
LEGO Ideas
1001660 尤智弘
Introduction


Lego has initiated a mutual crowdsourcing
venture with its Japanese partner, Cuusoo. This
project was implemented in 2008, to actively
seek open product concepts , called “Lego
Cuusoo”.
Contributors upload their ideas to the
designated website, where they are evaluated
by anyone else logged-on; participants’
comments represent the beginning of potential
collaboration.
Source:http://www.innocentive.com/blog/2013/11/25/5-examplesof-companies-innovating-with-crowdsourcing-part/ (2013.11)
1001660 尤智弘
Concept


The business model is simple: any user can
submit a product design, which other users will
be able to vote for.
When a submission racks up 10,000 votes it gets
a formal stage-gate review and unless legal
flaws or other showstoppers are identified, it
moves into production. The idea creator
receives a 1% royalty on the net revenue.
Source:http://www.digitalsparkmarketing.com/inno
vation/crowdsourcing-design/
(2014/2)
1001660 尤智弘
Interface
How it works?
Staff Picks
Popular this week
Source: https://ideas.lego.com/dashboard (2014/6/6)
1001660 尤智弘
Interface
 Projects
in Review
 Products for Sale
Source:https://ideas.lego.com/dashboard (2014/6)
1001660 尤智弘
How to share ideas
 Lego
digital designer
Source:http://ldd.lego.com/en-us/ (2014/6)
1001660 尤智弘
Benefits



A wider community for the ideation phase, which
will inevitably turn up many more ideas than
Lego’s own designers, however talented, could
do.
A very cost-efficient development phase,
whereby unsuccessful projects cost nothing to
Lego and projects that go into production attract
a very modest 1% royalty cost.
Lots of ideas are being generated and the
process is definitely great at customer
engagement.
Source:http://www.digitalsparkmarketing.com/in
novation/crowdsourcing-design/ (2014/2)
d. Develop a
crowdsourcing
project for your
group. Elaborate
the details of your
crowdsourcing
project in both of
your report and
presentation.
1001710 黃晟宇
Website’s development motivation and introduction
Crowdsourcing project
 City
Café:
http://yzuimmis2citycafe.blogspot.tw/

P.S. This crowdsourcing project was made by
three people(1001710. 1001719.1001705) at the
same time. Because of personal presentation,
they assigned different parts to present.
1001710 黃晟宇
Website’s Development Motivation
 Because
convenience stores are
everywhere in Taiwan, it is easy to get a
cup of coffee.
 However,
It can’t let enterprises listen to the
voice of consumers.
 We
created a web, the goal of our web
is to set up/establish the relationship
between customer and company.
1001710 黃晟宇
Website’s Goal
 Let
Customers show their ideas.
 Improve enterprise's services.
 Attract more customers.
1001719 吳昂臻
DEMO
HP
Hyperlinks
1001719 吳昂臻
Search
others
ARTICLES
ARTICLE
1001719 吳昂臻
RELATED
ARTICALS
SOCIAL NETWORKS
LOGIN
Feedbackarea
1001719 吳昂臻
Bottom of the page
RESOURCES
COPYRIGHT & DESIGNERS
FEEDBACK
VIA E-MAIL
ABOUT THIS WEBSITE
Backstage
DASHBOARD
1001719 吳昂臻
VISITORS
WHERE VISITORS COME FROM
1001705 練紹平
City café
Analyze, Marketing and Conclusion
Comments to city cafe
 Q:
If you want to drink coffee, which
convenient store will you choose? Why?
 “我家旁邊只有全家~外加我比較重口
我只喝黑咖啡(誤)
如果硬要說
全家的黑咖啡味道真的比7-11重就是”
 “7-11，口感比較對味，也喝習慣了，喝別的總
覺得有哪裡怪怪的。我家的人和我親戚都比較
喜歡7-11的”
1001705 練紹平
Comments
- Analyzed the comments on the web
 Brand
loyalty
 Flavor
 Prices
 Quality
 Peripheral
products
(stickers, Tower of
Saviors etc….)
 Series of Products
1001705 練紹平
Increase Purchase Intention
 Either
variety or
efficiency.
Quoted from Mr.
Shen
 However, we
came up an
idea contain
both.
1001705 練紹平
Ideas for crowdsourcing
project
 10
percent off during the rush hour
 Seasonal
 New
flavor
flavor
1001705 練紹平
Increase Purchase Intention
-the 10th anniversary
 If
you Check into city café, you can buy
one and get one FREE.
 A day with city cafe
 Step1: Thumbs the Activity up and share
the page.
 Step2: upload the photo includes you
and city café on the page.
The End