Для удобства пользуемся Ctrl + F, и вводим первое или первые два слова для
быстрого поиска по документу. Правильными ответами являются ответы,
помеченные «+»
Choose the right preposition.
2
Правиль
/
но
2
The majority of companies in any industry are merely market
followers which present no threat … the leader.
to+
for
with
Choose the right preposition.
The manager said, that their actions had had no effect ... the
price of the products.
2
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/
но
2
at
on
+
for
Choose the right preposition.
Firms are free to enter and leave the market … will.
at
2
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/
но
2
+
for
with
Choose the right preposition.
Pure competition works well in an industry such as agriculture, it
is not practical …. all markets and all industries.
0
Правиль
/
но
2
+
for
at
with
Choose the right preposition.
Most retail stores fall ... the category of monopolistic
competition.
in
into
+
under
2
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/
но
2
Choose the right preposition.
There are no artificial restrictions …. the free movement of prices
and wages up and down.
on
0
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/
но
2
+
for
with
Choose the right preposition.
... imperfect competition, firms may compete using non-price
competition.
0
Правиль
/
но
2
Over
Below
+
Choose the right preposition.
Under
Monopolistic competition is similar … pure competition.
to
2
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/
но
2
+
with
at
Choose the right preposition.
Contrary ... a common belief, they sell their goods ... a low price.
to, at
0
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/
но
2
+
with, at
to, in
Choose the right preposition.
There are barriers which prevent new firms ... entering the
market.
2
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/
но
2
against
from
+
up
Choose the right preposition.
Many market followers concentrate … market segmentation.
on
in
+
2
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/
но
2
at
0
Choose the right preposition.
Правиль
/
но
2
Firms can enter and leave markets … a regular basis.
on
+
at
for
Copy (Ctrl +C , Ctrl+V) the correct variant from the table and place it on
the line.
Oligopoly
+
Pure competition
Monopoly
cost – plus pricing
value pricing
Monopolistic
competition
competitive
pricing
market leader
market
challenger
market follower
……. –a market structure characterized by a few sellers,
standardized or differentiated products and substantial non price competition.
0
Правиль
/
но
2
Copy (Ctrl +C , Ctrl+V) the correct variant from the table and place it on
the line.
Oligopoly
Monopoly
cost – plus pricing
value pricing
Pure
Monopolistic
competition
competitive
pricing
market leader
market
challenger
market follower
+
……. – a market structure characterized by a single seller, a
product for which there are no close substitutes, and a strong
barriers to entry to prevent potential competitors from
entering into the market.
competition
2
Правиль
/
но
2
Copy (Ctrl +C , Ctrl+V) the correct variant from the table and place it on
the line.
Oligopoly
Pure competition
Monopoly
+
Monopolistic
competition
cost – plus pricing
value pricing
competitive
pricing
market leader
market
challenger
market follower
…….. …….. - a market structure characterized by many sellers,
standardized products, easy entry and exit, and no artificial
restrictions on the free movement of prices and wages up and
down.
0
Правиль
/
но
2
Copy (Ctrl +C , Ctrl+V) the correct variant from the table and place it on
the line.
Oligopoly
Monopoly
cost – plus pricing
value pricing
Pure competition
Monopolistic
competitive
pricing
market leader
market
challenger
market follower
+
…… ……….. - a market structure characterized by many sellers,
differentiated products, non – price competition, and
relatively easy entry and exit.
competition
2
Правиль
/
но
2
Copy (Ctrl +C , Ctrl+V) the correct variant from the table and place it on
the line.
Oligopoly
Monopoly
Pure competition
Monopolistic
competition
cost-plus
pricing
market
challenger
market leader
market follower
+
competitive
pricing
0
value pricing
Правиль
/
но
2
In ……. …….you look at the cost of what you sell , the total
marginal cost – then add on the profit you need to make.
Copy (Ctrl +C , Ctrl+V) the correct variant from the table and place it on
the line.
Oligopoly
Monopoly
cost – plus pricing
value pricing
Pure competition
Monopolistic
competition
Competitive
market leader
market
challenger
market follower
+
.... .... strategy aims at pricing the product at the lowest price among
all recognized competitors.
pricing
0
Правиль
/
но
2
Copy (Ctrl +C , Ctrl+V) the correct variant from the table and place it on
the line.
Oligopoly
Monopoly
cost – plus pricing
Pure competition
Monopolistic
competition
competitive
pricing
value pricing
+
market leader
market
challenger
market follower
This strategy is the alternative to basing your prices on your costs
or your competitors’ prices. Here you base your prices on the
value you deliver to customers.
2
Правиль
/
но
2
Copy (Ctrl +C , Ctrl+V) the correct variant from the table and place it on
the line.
Oligopoly
Monopoly
cost – plus pricing
value pricing
Pure competition
Monopolistic
competition
competitive
pricing
market leader
market
challenger
market follower
+
This is a firm with the largest market share. This is often the first
company to have entered the field, or at least the first one to
have succeeded in it.
2
Правиль
/
но
2
Copy (Ctrl +C , Ctrl+V) the correct variant from the table and place it on
the line.
0
Oligopoly
Monopoly
cost – plus pricing
value pricing
market
Pure competition
Monopolistic
competition
competitive
pricing
market leader
challenger
market follower
+
This firm can either attempt to attack the leader or to increase
their market share by attacking various market followers.
Правиль
/
но
2
Copy (Ctrl +C , Ctrl+V) the correct variant from the table and place it on
the line.
Oligopoly
Monopoly
cost – plus pricing
value pricing
Pure competition
Monopolistic
competition
competitive
pricing
market leader
market
challenger
market follower
+
0
Правиль
/
но
2
This firm may concentrate on market segmentation: finding a profitable niche in the market
that is not satisfied by other goods and services , and that offers growth potential or gives
the company a differential advantage because of its specific competencies.
Copy the missing word. Choose from the list below. (Some of
them shouldn’t be used at all.)
vulnerable +
restrictions
differentiation
straightforward
recognized
destructive
flexible
proposition
segmentation
turnover
0
Правиль
/
но
3
A market follower which does not establish its own niche is in
a ….. position.
Copy the missing word. Choose from the list below. (Some of
them shouldn’t be used at all.)
vulnerable
restrictions +
differentiation
straightforward
destructive
flexible
proposition
segmentation
3
Правиль
recognized
/
но
3
turnover
There are no artificial …. on the free movement of prices and wages up and down in the
pure competition.
Copy the missing word. Choose from the list below. (Some of
them shouldn’t be used at all.)
vulnerable
restrictions
differentiation +
straightforward
destructive
flexible
proposition
segmentation
3
recognized
Правиль
/
turnoverно
3
Unlike pure competition, monopolistic competition is
characterized by product …. and non-price competition
Copy the missing word. Choose from the list below. (Some of
them shouldn’t be used at all.)
vulnerable
restrictions
differentiation
straightforward +
destructive
flexible
proposition
segmentation
3
recognized
Правиль
/
turnoverно
3
Cost-plus pricing is …….and ensures that you will make the
money on what you sell.
Copy the missing word. Choose from the list below. (Some of
them shouldn’t be used at all.)
vulnerable
recognized +
differentiation
straightforward
destructive
flexible
proposition
segmentation
A competitive pricing strategy aims to price the product at
the lowest price among all ……..competitors.
0
Правиль
/
но
3
Copy the missing word. Choose from the list below. (Some of
them shouldn’t be used at all.)
vulnerable
restrictions
differentiation
straightforward
destructive +
flexible
proposition
segmentation
0
recognized
Правиль
/
turnoverно
3
The success of a competitive pricing strategy also depends
on avoiding a …… price war.
Copy the missing word. Choose from the list below. (Some of
them shouldn’t be used at all.)
vulnerable
destructive
restrictions
differentiation
straightforward
flexible+
proposition
segmentation
recognized
0
turnover
Правиль
/
но
3
Small companies are generally … and quickly respond to market
conditions, but their narrow range of customers causes problematic
fluctuations in turnover and profit.
One of the underlined word collocations contains a mistake. Trace the
mistaken option and mark it with a tick.
(A) The number of firms (B) have a major impact (C) on the level of
competition (D) in a market.
0
Правиль
/
но
1
a
b
c
d+
One of the underlined word collocations contains a mistake. Trace the
mistaken option and mark it with a tick.
(A) Prices in perfect competition (B) are likely be bid down (C) to the lowest
possible level.
a
b+
c
0
Правиль
/
но
1
One of the underlined word collocations contains a mistake. Trace the mistaken
option and mark it with a tick.
A) In most markets there is a leader B) that strongly C) influences on other firms D)
in the introduction of new products
1
Правиль
/
но
1
a
b+
c
d
One of the underlined word collocations contains a mistake. Trace the mistaken
option and mark it with a tick.
A) Market leaders usually B) want to increase D) their market share D) even
farther.
0
Правиль
/
но
1
a
b
c
d+
Choose the correct variant
A monopoly that is based on the ownership or control of a manufacturing method,
process, or other scientific advance is a …
geographic monopoly
0
Правиль
/
но
2
government monopoly
technological monopoly +
Choose the correct variant
Perfect competition is characterized by all of the following EXCEPT
a small number of buyers and sellers.
identical products.
well-informed buyers and sellers. +
0
Правиль
/
но
2
Choose the correct variant
Oligopoly is a market structure with a great deal of ...
0
Правиль
/
но
2
profits among firms.
interdependence among firms. +
competition among firms.
independence among firms.
Choose the correct variant
Monopolistic competition is separated from pure competition by ...
2
Правиль
/
но
2
profit maximization.
product differentiation.+
imperfect competition.
Choose the correct variant
All of the following may lead to a market failure EXCEPT
0
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/
но
2
insufficient information.
inadequate competition.
resource mobility.
Choose the correct variant
A monopoly's prices are determined by ...
2
Правиль
/
но
2
competing firms.
market equilibrium.+
perfect competition.
Choose the correct variant
When a major car company lowers its prices, other car makers will probably
2
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/
но
2
raise their prices.
lower their prices. +
maintain existing prices.
go out of business.
Choose the correct variant
Perfect competition is characterized by all of the following EXCEPT
a small number of buyers and sellers.
independent buyers and sellers.
identical products. +
0
Правиль
/
но
2
Choose the correct variant
An increase in the cost of milk causes a decrease in demand for cereal. The two
products are ...
complements +
substitutes
unrelated
2
Правиль
/
но
2