CH 11 questions
1. Aerial advertising is a great way to ___________________.
A) break through media clutter
B) give the brand a new look or feel
C) promote products on the package
D) create media clutter
2. Which of the following is not a risk of a sale promotion?
A) borrowing future sales
B) time and expense
C) cause an excess of sales
D) alienating customers
E) legal considerations
3. All of the following are examples of support media except ________________.
A) transit advertising
B) point-of-purchase advertising
C) billboard advertising
D) aerial advertising
4. All of the following are categories of Sales Promotion except:
A. Consumer-market sales promotion
B. Trade-market sales promotion
C. Business-market sales promotion
D. Product-market sales promotion
5. All of the following are examples of Consumer-Market Promotions except:
A. Flyers
B. Coupons
C. Price-off deals
D. Gift cards
6. What is one difference between Sales Promotion and Advertising?
A. Sales Promotion encourages brand loyalty
B. Sales Promotion encourages repeat purchases
C. Advertising cultivates long-term demand
D. Advertising encourages brand switching
7. Which of the following is a type of sales promotion that offers consumers money off merchandise at the point of purchase?
A. Coupon
B. Price-off deal
C. Premium

CH 11 questions
D. Gift Card
8.
Sales promotions use incentives to motivate action by a.
Business buyers b.
Members of the trade channel c.
Consumers d.
Retailers
9.
Objectives for trade-market sales promotions DO NOT include: a.
Obtaining initial distribution b.
Increasing product popularity c.
Encouraging cooperation with consumer-market sales promotions d.
Increase order size
10.
The risks of sales promotions DO NOT include: a.
Alienating consumers b.
Time and expense c.
Ethical dilemmas d.
Legal considerations
11.
In recent years sales promotion expenditures have grown at a rate of___%. a.
3-5 b.
4-8 c.
5-7 d.
3-7
12.
Annual sales promotion expenditures exceeds ______. a.
$200 Billion b.
$250 Billion c.
$300 Billion d.
$350 Billion
13.
Most advertising is designed to build all of the following EXCEPT ____. a.
Brand awareness b.
Image c.
Preference over the long run d.
Good opinion
14.
How much time in a year is typically spent on designing, implementing, and overseeing sales promotion? a.
45% b.
30% c.
55% d.
10%
15.
_____ can reduce the consumer’s risk of trying something new.

CH 11 questions a.
Advertising b.
Consumer Relations c.
Sales Promotion d.
Avoiding new things
16.
Sales promotion can do all of the following except ____. a.
Larger purchasers b.
More frequent purchases c.
Can reduce consumer’s risk d.
Guarantee a 20% increase in customers.
17.
Fraud is a chronic and serious problem with _____. a.
Sales Promotion b.
Advertising c.
Couponing d.
New businesses
18.
____ are items offered free or at a reduced price with the purchase of something else. a.
Premiums b.
Coupons c.
Deals d.
Hookups
19.
Advertising specialties have _____ key elements. a.
Two b.
Three c.
Four d.
Five
20.
What is a promotion where winners are determined solely by chance? a.
Sweepstakes b.
Contest c.
Coin flip d.
None of the Above