Teachers Careers Event
24th October 2014
Greg Quinn
Learning & Development Manager
Agenda
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•
•
•
•
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Introduction to Marfrig
Introduction to Moy Park
Moy Park Strategy & Vision
Industry Challenges
Talent Attraction & Building Capability
Q&A
We are a key component of a truly global organisation
Focus to Win
2014 - 2018
Who we are:
Global Connectivity among 3 businesses
MARFRIG
Marfrig Group Profile
 Marfrig is one of the largest and most diversified global food companies.
In numbers...
More than
Has
78
45,000
Present in
4 continents
Sales, Production and
Distribution Units
employees
16
countries
Products sold in
over
110
countries, through
widely recognized
brands
Business Descriptions
World’s 3rd largest beef
producer and one of South
America’s largest lamb
suppliers
One of the world’s largest
providers of processed food
to major restaurant chains
One of the largest poultrybased processed products
suppliers in the UK and
Europe
Diversified presence in
animal protein, serving the
Retail and Food Service
Channels
History
 1986: Startup of operations in Brazil with the distribution of premium beef cuts
 1986 - 2005: Diversification into new regions across Brazil and start of exports
 2005 - 2006: International expansion through acquisitions in South America
 2007: IPO in the Novo Mercado segment of BM&FBOVESPA
 2008: Acquisition of Moy Park, one of the largest food companies in the United Kingdom
 2009: Acquisition of Seara, one of the largest food companies in Brazil
 2010: Acquisition of Keystone, one of the world's largest food suppliers to restaurant chains and quick service
restaurants
 2012: Divestment of Keystone's logistics services business and focus directed to the protein business
 2013: Sale of the Seara and Zenda business units for R$5.9 billion and launch of the new corporate culture
“FOCUS TO WIN”
 Focus on beef and lamb
Marfrig Beef | Overview
 Products sold in the local and international markets
 2nd largest beef operation in Brazil
 Leading primary processor in Uruguay
 Largest Chilean meat importer
 Daily capacity: 19,000 head of cattle and 626 ton of processed food
 22,000+ employees
 16 plants in Brazil
 2 plants in
Argentina
 5 plants in Uruguay
 2 plants in Chile
Keystone | Overview
 One of the world’s leading suppliers for the food service industry, QSR players
 One of the leading protein supplier to McDonald’s (61% of Keystone sales in 2Q14)
 Daily capacity: 938,000 chicken and 2,207 ton. processed food
 11,000+ employees
Footprint in the USA and Asia
 13 further processing plants
 3 vertically integrated
poultry complexes
 1 primary processing plant +
 1 grain operation
 1 R&D center
 19 pullet farms
MOYPARK OVERVIEW
The Moy Park Journey
70 Years of Heritage and Growth
Moy Park is part of the Marfrig
Group: the most diversified food
company in different meats and
the 3rd largest player in the meat
products sector globally
- Anwick
expansion
complete
– Creation of Moy
Park Europe
including
Keystone Foods
– Acquisition
of O’Kanes
– Synergy with
Marfrig and
introduction of
beef products
- Marfrig
Group
Nov 08
- Purchase of GW
Padley and Dove
Valley
- OSI Group
- MBO to
directors
- Expansion to
France
- Parent stock
hatchery
- Primary
processing
- Expansion
plant / EEC
reaches
10x
export license
- Supply into the
in
a
decade
UK
-Moygashel
(farming)
1943
MARFRIG
GROUP
Nov.´08
supermarkets
1963
1972
1975
1984
1991
1996
2004
2007
2008
2009
2010
2014
Moy Park - Overview
Diversified protein based food company with presence in
poultry, turkey, beef and pork
Highlights
 25% of Marfrig Group sales
 One of Europe’s leading poultry companies
 Top 20 UK food business and leader in convenience
products
 Over 800 farmers across NI and GB
 Sales 4.5 million birds per week
 Northern Ireland’s largest company
 14 production sites in Northern Ireland, England, France
and Holland
 70 years of history
 Employer of 12,000 people
Executive Team
Janet McCollum
CEO
ERIC
FORIN
Keystone
Europe Director
KEITH
IRVINE
Supply Chain
Director
Europe
BARRY
MCGRANE
Chief Financial
Officer and IT
Director
TBC
Marketing &
Business
Development
Director
UK/ Ireland
ALAN
GIBSON
MIKE
MULLAN
URSULA
LAVERY
UK/ Ireland
Director
HR Director
Europe
Technical
Director
Europe
Our vision
Our vision is to be a leading and highly regarded
food company, providing fresh high quality
locally farmed poultry and complementary
convenience food products and brands to
customers and consumers by being the most
effective and efficient organisation of our kind in
the industry
OUR FOUR C’S
Our Chicken
Our Customers
Our Consumers
Our Communities
• Healthy chickens
well cared for by a
secure, well
invested farming
base.
• A broad customer
base; including the
UK’s leading
retailers.
• Serving 85+% of UK
& Ireland
households, across
Fresh, Frozen &
Ready to Eat
Categories
• A company that
cares, winning
multiple awards for
our work in the local
community.
Our Values…
• Determination
• Accountability
• Teamwork
• Integrity
• Relationships
• Mutual Respect
Competencies & Values…
Some of our Customers…
Some of our Products…
Our Journey & Challenge since
2007/8…
Global Economic & Food Crisis
SO WHAT HAPPENED?
WELL – LET’S START BY TAKING A LOOK BACK….
IT’S 2007…
THESE GUYS ARE ROCKING THE CHARTS…
… AND THESE GUYS ARE ROCKING THE CITY
ALL IS WELL…
[This is] an era
that history will
record as the
beginning of a
new golden age
for the City of
London
Gordon Brown,
June 2007
Hits 6730, only
200 points off
its all-time high
The Big 4 have a combined 76%
market share of Total Grocers
Hypermarkets and supermarkets
account for 85% of UK Grocery
spend
Source: Reuters; TNS Worldpanel 12 weeks to 31st December 2007;
IGD Retail Analysis Data Centre, 2007 data accessed in 2014
Key industry challenge: rising,
volatile feed costs
THE ECONOMY CRASHED…
THE IMPACT WAS FAR REACHING…
…RECOVER HAS BEEN SLOW AND PAINFUL
“after the mother of all credit binges, the mother of all hangovers”
Clive Black
THE BIG 4 SUFFER, WHILE THE DISCOUNTERS THRIVE!
29.5
Aldi
19.1
Lidl
2.8
M&S
2.3
Ind' & Symbols
Iceland
1.9
Total Market
1.8
Asda
1.0
Sainsburys
0.7
Tesco
-1.6
The Co-Operative
-1.7
Morrisons
-1.8
0.1
£1B
5.5
Waitrose
0.9
WHAT IS 1 POINT
OF GROCERY
SHARE WORTH?
0.2
ALDI’S 52W
SHARE OF THE
GROCERY
MARKET?
3.6%
0.4
0.2
0.2
0.0
Source: Kantar Worldpanel 52 weeks to 17th August v previous year
0.8
0.4
TOUGH TIMES FOR THE BIG GUYS
THE IGD FORECAST A LONG TERM EROSION OF
TRADITIONAL SUPERMARKET SHARE
All this going on – Moy Parks Strategy adapted
From turnaround to growth - we have come a
long way since 2008
2008
2012
Premier Provider Plan
Growth
• Revenue doubled
• CAGR 13%
Plan to Lead
Financial performance
• Margin enhanced and
positive cashflow
2014
Focus to Win
Investments in assets
• £180m+ invested
• Category focus
Global reach
• A supportive global parent
• Progress towards a pan
European platform
Customers & consumers
• Strengthened partnerships
with our customers
• Investment in Category,
Insight, Innovation and Food
Development
Values, teamwork &
capabilities
• Established a strong and
effective teamworking
culture
Our Focus to Win strategic objectives
Focus to Win
Increase Profit
Margins
& Cash Flows
Employ
High Performing
People
&
Teams
1.1
Drive profitability and cash flows to
fund continued investment and future
expansion to deliver Total Shareholder
Return
2.2
Grow profitable sales & market
share by exceeding customer and
consumer expectations
3.3
Develop new business and
international foods opportunities
including brands, innovative new
products, Marfrig sales & exports to
new markets
4.4
To be the most effective, efficient
and safe organisation of our kind in
Europe
5.5
Develop, retain & recruit high
performing people to achieve results
through effective teamwork
Grow Sales
&
Market Share
Focus
to
Win
Become Most
Effective,
Efficient &Safe
Organisation
2014 - 2018
Develop
New Business
&
International
Foods
Focus to Win strategic initiatives
Grow core UK & Ireland retail
fresh poultry ahead of the
market
• Put the customer and consumer at our heart
• Build on our welfare capabilities and provide our customers
with integrity, trust and traceability in food
• Increase Agri and processing capability to 6m birds
Expand multi-protein retail
convenience sales in UK,
Ireland and Continental Europe
markets
• Strengthen complementary convenience food offerings driven
through insight and innovation
• New business through new customers, markets and channels
• Greater contribution from retail in Europe
• Increase profitable revenue from beef & other proteins
Boost presence in the
foodservice distribution
channel in the UK, Ireland and
Continental Europe
• Increase profitable revenue from QSR, B2B and
foodservice in UK & Ireland and Europe
• Grow share of McDonalds in Europe
• Develop new major Foodservice customers
Become Marfrig global
distribution platform in
Europe and leverage global
connections
Enhance margin through
better performance
management
• Access and utilise the Marfrig global supply base to serve
European customers
• Grow international sales across Europe and into Asia and
Africa
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•
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Develop our leadership and talent
Enhance customer profitability
Optimise the management of our categories
Drive Operational Excellence
Focus through KPIs and effective decision making
What do we need to do to drive a successful strategy
• Attract and retain the right talent
• Build capability at all levels
• Attract the retain the Right Talent
Core Competencies for Our People
• Leadership
 Team player
 Customer focused
 Match to our values
 Willingness to learn
 Interpersonal skills and energy
 Inquisitive and creative – to solve problems
• Keen to work in a fast paced and challenging environment
Salaried
•
•
•
Careers
•
•
•
•
•
•
•
•
Innovation and Food
Development
Operations and
Leadership
Technical and Quality
Assurance
Supply Chain Planning &
Logistics
IT
Agriculture
HR
Commercial & Customer
Marketing
Finance-Factory
Accounts/ Mgt Accounts
Payable / Receivable
Administration Support
And many more…
Weekly
•
•
•
•
•
•
•
•
•
•
•
Process Operatives
CCP QA Assurance - Line
Fitters
Electricians
Drivers
Despatch & Stores Operatives
Hatchery Operatives
Mill Operatives
Catch & Collect
Administration Support
And many more….
• Build capability at all levels
LEADERSHIP DEVELOPMENT FRAMEWORK
6 PILLARS
Vision and Strategy/
Focus to Win
PILLAR 1
IPRs
•
•
•
Appraisal
Goal Setting
Development
Needs (individual
& functional)
Core Competencies
Core Values
PILLAR 2
PILLAR 3
PILLAR 4
PILLAR 5
PILLAR 6
Talent
Development
and Capability
Roadmap
Leadership
Pathway &
Programmes
Internal
Development
Activities
Graduate
Pipeline
Succession
Planning
•
9 Box
Methodology
•
•
•
•
•
•
Executive
Directors
General
Managers
Emerging Leaders
Site and Middle
Managers
1st Line Managers
•
•
•
•
Edge
Programmes
Accelerate
Programme
Internal Toolkit
Designed
Programmes
• Moy Park Academy
• Sandwich
Placement
Programme
• Graduate
Management
Development
Programme
EXECUTIVE
EXECUTIVE
DIRECTORS
GENERAL
MANAGEMENT
EMERGING LEADERS/
TALENT DEVELOPMENT
SITE & MIDDLE
MANAGERS
1st LINE
MANAGERS
OPERATIVES
FOCUS
GLOBAL FOCUS
STRATEGIC
FOCUS
GENERAL
MANAGEMENT
LEADERSHIP
FUNCTIONAL
MANAGEMENT
INSEAD
HARVARD,
WHARTON
CRANFIELD,
ASHRIDGE
CRANFIELD,
ASHRIDGE
HENLEY
Accelerate Future
Leaders
Programme
EDGE Programmes
Management Toolkit
LINE
MANAGEMENT
FRONT LINE
TEAMS
PLAN FOR 2014
PROVISION
circa 1
COACHING*and
HP Workshops
LEADERSHIP PATHWAY
LEVEL, PEER or
ASPIRING
circa 3-5
circa 3-5
circa 20
Circa 250
people
GMT Programme
Pathway To Performance
IPQs
Esssential Life Skills/ESOL
5500
EDGE Modules
Launch
Module 1
Leadership in Moy Park
Module 2
Effective Communication Skills
Module 3
Health & Safety Excellence
Empower
Deliver
Module 4
Grow
Business Improvement at Moy Park
Engage
Edge
Module 5
Managing and Building Effective Teams
Module 6
Commercial Awareness & Decision Making
Module 7
Personal Effectiveness
Module 8
Final Presentation & Celebrate Success!
Participant Selection – Development Centre
Programme Launch
Line Manager and Mentor Development
Module 1
The Role of a Moy Park Leader and Thinking Strategically
Module 2
Self-Awareness and Personal Impact (Myers Briggs)
Future Leaders
Accelerate
Module 3
Managing Commercially – Business Simulation
Module 4
World Class Leadership
(includes Creating an Engaged Workforce, Emotionally Intelligent Leadership)
Module 5
Project Management
Module 6
Operational Excellence
Module 7
Building High Performing Teams – Avoiding the 5 dysfunctions
Graduate Management Trainee
Programme
ATTRACTION
RECRUITMENT
SELECTION
PLACEMENT #1
PLACEMENT #2
PLACEMENT #3
PLACEMENT #4
LINE MANAGER and SENIOR MENTOR INVOLVEMENT
INCREASED MANAGEMENT &
LEADERSHIP CAPABILITY
REDUCTION IN
RECRUITMENT COSTS
INCREASED MANAGEMENT
CAPACITY
MANAGEMENT DEVELOPMENT TRAINING and QUALIFICATION
PERFORMANCE IMPROVEMENT
FROM BIPs
RECRUITING
DELIVERING, RE-INFORCING AND EMBEDDING
PROGRAMME MANAGEMENT, MONITORING AND EVALUATION
BENEFITTING
Module Flow
Programme Launch – 18th & 19th September
Module 1
Planning Your Personal Development – 1 day – 09/10/14
Module 7
Continuous Improvement – 1 day – 16/04/15
Module 2
Personal Effectiveness – 1 day – 20/11/14
Module 8
Delivering Effective Presentations – 1 day – 21/05/15
Module 3
Effective Leadership– 1 day – 18/12/14
Module 9
Commercial Awareness & Business Acumen – 1 day – 18/06/15
Assign
ments
Module 4
Financial Awareness – 1 day – 22/01/15
Module 10
Cash Management Game – 3 days – 1st – 3rd /07/15
L5
Module 5
Communication & Interpersonal Skills – 1 day – 19/02/15
Module 11
Negotiation & Influencing Skills – 1 day – 20/08/15
Module 6
Project Management– 1 day – 19/03/15
Module 12
Civic Leadership – 1/2 day – 17/09/15
Moy Park
Delivery
Parity
Delivery
Backing of the model inserted
here if available?
Pathway to Performance
(Review’s)
•Formal ‘Colleague Review’ will occur take place at:
•Week 5
•Week 9
•Week 13
•Assessment will be based on 6 Core Elements of the Pathway to Performance. As
follows:
1.0 Factory/Departmental Awareness
2.0 Your Core Job
3.0 Health, Safety & Environment
4.0 Food Safety & Quality
5.0 Continuous Improvement
6.0 Live the Values
Operative Level
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•
•
•
•
Challenges
Work Environment
• Foreign / Local
24/7 Production
– 9 to 12 nationalities
Warm / Cold
– Language Skills
Wet
Noise
• Variable education levels
Fast Paced
– Literacy
– I.T
• Retention
Actions
• Translation
• ESOL
• Essential Skills Courses
• IPQs
• Training
• Internal Promotion
Going Forward-How can schools help?
• Develop Skills:
–
–
–
–
IT
Basic Literacy/Numeracy
Problem Solving
Continuous Improvement
• Relationships
– Build on these with
industry
– Student tours/talks
– Curriculum development
Q & A?