ENGINUITY 2013
The Global Business Management Competition
for the Construction Industry
COMPETITION REVIEW
Copyright Virtual Management Simulations
The Global Challenge
An international field of 92 teams started the ENGINUITY 2013 Business
Management Competition for Construction Professionals in the UK and
worldwide.
The entrants included teams from consultancies and contractors based
around the UK, Dubai, United States, Australia, India, Holland and New
Zealand, emphasising the wide ranging and global appeal of the Enginuity
competition.
Participants, working as a team of directors, were given the task of
running a fledgling UK-based Global Construction Business using a
sophisticated computer simulation.
Key decisions had to be made to manage the business for a simulated
number of years, in a dynamic 'real life' environment, with jobs, clients,
competitors and people across different continents and countries, resulting in
unique challenges and opportunities and requiring some special management
skills to be successful.
ENGINUITY 2013 gave the participants an opportunity to acquire
an understanding of the challenges and decisions that face their
corporate management on a daily basis.
The Competition
The PRELIMINARY ROUNDS
During 8 preliminary rounds between March and April, the teams did not compete directly
against each other, but against 'fictional' rival companies, each with their own profile, strategies
and bidding history. The top 8 teams at the end of this stage qualified for the 2-day final.
The FINAL
The final was played over a further 6 rounds during two weeks in early May, enabling the teams
to take part in the final from wherever they were located, and giving them enough time
between each round to make considered and effective decisions, and reflect upon and refine
their strategies.
During the final the teams competed 'head to head' directly against each other. This created an
even more uncertain and pressurised environment in which the skills and team dynamics
formed in the early years were really put to the test.
After a tense and exciting finale, when the lead changed in the penultimate round, it was the
“Pbers” from the Manchester office of Parsons Brinckerhoff, part of the Balfour Beatty
Group, who emerged as the ENGINUITY 2013 Champions, and become the first Parsons
Brinckerhoff team to win the Enginuity Competition after a number of near misses.
The Final League Table
The Champions
The ENGINUITY 2013 Champions, the “Pbers” from the Manchester
(UK) office of Parsons Brinckerhoff, were presented with their awards at
the annual PB awards evening on June 6th in the magnificent
surroundings of Drapers Hall, situated in the heart of London.
The guest speaker for the evening was Rageh Omaar, the award
winning journalist and writer, who came to global prominance through
his reporting on the Iraq War.
Other speakers included Steve Reffitt, the Operations Director for
Parsons Brinckerhoff, who provided the opening address before dinner,
and Andrew McNaughton, the Chief Executive of Balfour Beatty.
3 members of the winning team, Chris Gregory, Matthew
Lupton and Michail Gordijenko were present to collect their
awards. Unfortunately the fourth team member Christoper
Chung could not be present.
After a number of near misses, the 'Pbers' became the first
Parsons Brinckerhoff team to win the ENGINUITY Competition.
A Participant’s Viewpoint
"From the very first moment I heard about Enginuity Competition I knew
it would be a stimulating challenge full of learning, networking,
competitiveness and enjoyment. Indeed, I have developed my
commercial awareness and gained essential business management skills.
What makes Enginuity so unique is that you are managing a global
construction business, which is relevant both for our business, and most
of the sponsors of other teams taking part.
The simulation allows participants to manage resources and understand
the importance of contract completion and financial implications of
delays. On the bidding side, I learned how to estimate project risks and
translate them into financial perspective as part bid submission while
maintaining competitiveness on the market.
Team meetings are a great opportunity to develop soft skills such as
communication and presentation, networking and team building. These
are only a few aspects of learning and training relevant to
continuous professional and personal development objectives
that a participant can benefit from during competition.
Enginuity helped me better understand many facets of global
engineering business management and I would recommend it to any
emerging professional as well as experienced engineers seeking to
develop their Business management skills.
"
Michail Gordijenko
Proposed Schedule For ENGINUITY 2014
2013
 Publicity for the competition will be sent out at the beginning of November
 Registration will start during November
2014
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The 2014 software is released on the website at the beginning of January
Trialling starts shortly after the software is released for registered teams
The Preliminary Rounds take place during March and April
The Final will take place during May
Further Information
Further detailed information can be obtained from the website at:
www.enginuitycomp.co.uk
or by e-mail
mike@enginuitycomp.co.uk
or by contacting in the first instance
Mike Fletcher
Tel/Fax No: +44 (0)1332 694351