WDDC Concept Presentation
Marketing Team
Dina Poteau & Shirley Fung
Community Partners Feedback 1
• Common modes of communication
– Word of mouth
– Written material
– Broadcast (Radio, TV, newspapers)
Community Partners Feedback 2
• Places for distribution
– Churches, mosques
– Rehab centers
– Government offices
– Non governmental organizations
– Businesses
– Sponsoring bodies
Community Partners Feedback 3
Marketing Materials
List
Order of Preference
DAGE
KCMC
Disacare
Flyer (contact information card that includes address, photo, staff
list, basic product information)
1
1
x
Pamphlet for health related information (emphasizing the
importance of having a fitted, locally designed wheelchairs)
3
3
1
Website Design hosted at MIT
4
6
3
Logo Design
2
2
6
Promotional Item (freebie pens, tshirts, paper pads)
9
4
2
Promotional Item (made with scrap material at the workshop
10
7
x
Pamphlet for detailed information on the products/services
offered by the workshop
6
8
5
Poster Advertisement
8
10
x
Business Cards
5
5
7
Contact cards (postcard format)
7
9
4
Marketing Kit
1.
2.
3.
4.
5.
6.
7.
Flyer
Logo
Health related information pamphlet
Basic website
Information pamphlet for the workshop
Business cards
Promotional items
Project Plan 1
• Week of March 11– Nail down components of the advertising kit
– begin research on social marketing
– wait to hear back from community partners
• Week of March 18 –
– Begin prototyping a logo, and templates for the paper materials
• Week of March 25 (spring break) –
– Dina will be gone to New Orleans
– catch up on all this work to finish up the prototypes and designs, with
KCMC workshop's content
– send to Abdullah for review
– propose a budget plan to get approved by Amos
– ask Abdullah to evaluate various package options
Project Plan 2
• Week of April 1
– more iterations of the design process
– begin thinking of ways to document and help make this into a
"kit" that other workshops can use
• Week of April 8
– more revisions, and start to make a translated version with help
from Abdullah
– begin website template using the new logo
• Week of April 15
– last revision on paper materials
– more website work
– send out paper materials for printing
Project Plan 3
• Week of April 22
– follow up on printing and website work
• Week of April 29 –
– room for us to move things around if shit hits
the fan
– wrap up for poster session!!!!!
Next Steps
• Logo design
• Flyer and pamphlet prototyping
• Budget for printing