Chpt 2.5a - The Benefits of Demographics to Marketing
- Article Review Assignment:
Your review of the selected article should be concise, thoughtful discussion of the
main features of the study described in the article and of important questions that
the study might raise for discussion of the topic, “The Benefits of Demographics to
Marketing ” article online
SUMMARY
The article, The Benefits of Demographics to Marketing – author Gail Sessoms
Directions: read through the articles and the related articles found at this website
link: Then answer the following questions. Use a different color font for your
responses. Include in google docs with comments for my grading. Use clear, concise
responses to the below questions. Use evidence in your response when answering the
questions.
1.
2.
3.
4.
5.
6.
7.
What is demographics used for in Marketing?
What does demographic information include?
Why is collecting demographic information necessary in marketing?
Why do small business owners need demographic information?
Demographics is the most effective method for what?
When demographics is applied, what can it help you avoid?
Demographic information is gathered by whom?
Related Articles:
Answer the following questions:
8) What is Demographics in Marketing?
9) What are Examples of Demographics?
10 How do you use Demographics to drive Business Leads?
11) Explain the importance of diversity in Marketing.
12) Explain the importance of promotional and Marketing strategies.
13) What are the steps necessary to target demographics with your facebook
page.
SUMMARY
Chpt 2.5a Article Review- Benefits of Demographics to Marketing , Students Name,
Hour
STUDENT #
a) To summarize, after reading the article, I believe
b) I have learned _________________________ that will be useful for me in the future
c) The take away from this article is:
Chpt 2.5a Article Review- Benefits of Demographics to Marketing , Students Name,
Hour