COMPANY PRESENTATION
By Lazaros Piatopoulos
General Manager
2012
Lazaros.piatopoulos@divitec.gr
LEGAL STATUS & FOUNDATION
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DIVITEC has been established in November 2007 as an anonymous share holders
company as a major distributor of KODAK Photo consumer products in Greece after
the closure of the Photofinishing lab of KODAK . It also took over the KODAK Photo
Lab in order to support major Photo & CES Retailers like GERMANOS that needed
Digital printing services.
In 2009 after the closure of KODAK’s subsidiary in Greece ,DIVITEC was appointed as
the KODAK distributor for Greece and was also given the distribution rights in certain
Balkans countries through the use of local Distributors. It was formed by 100% ex
KODAK Greece employees and the major shareholder and General manager is
Lazaros Piatopoulos.
Revenue generated in 2010 was 7,5 M Euros with 600K Euros earnings before tax and
6 M Euros revenue in 2011 with 410 K earnings before tax that was down to 10K
Euros after the 400K investment in a new office building in January 2011
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BRANDS REPRESENTED TODAY
• KODAK for Photo Consumer and Proffesional Products
• VERBATIM digital media storage.
• DICAPAC Waterproof cases for Digital cameras/video/mobile
phones/MP3.
• INTEGRAL Digital Media ( SD/Micro-SD Cards, USB,PC memory).
• G&BL Audio/Video Accessories, Cables, TV Stands.
• CITIZEN Thermal dye sublimation printers and media
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BRANDS REPRESENTED TODAY
• KODAK WIDE FORMAT INKJET Products.
• CARESTREAM Medical Products with KODAK brand.
• VENECCIA Products such as PAPER/CANVAS for LARGE format inkjet
printers e.t.c.
BRANDS SOLD IN COOPERATION WITH LOCAL DISTRIBUTORS
• EPSON
• CANON
• FUJI
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CONSUMER ELECTRONIC STORES CUSTOMER BASE
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MEDIAMARKT
KOTSOVOLOS (DIXONS GROUP)
COSMOTE
GERMANOS
PLAISIO
MULTIRAMA
PUBLIC
E-SHOP
INFOQUEST
ELECTRONET
GETITNOW
SKLAVENITIS
KOLOMVOUNIS
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GREECE PHOTO CHANNEL
• 10 Wholesalers covering 1000 photo stores and tourist locations in
Greece
• 350 Photo retail stores (KEX) direct sales
• 40 Lab photo stores direct sales for photofinishing
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EXPORT CUSTOMERS
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ALBANIA (FOTOKOZMOS,NEPTUNE)
BULGARIA (MOST COMPUTERS ,KATI )
CYPRUS (SAN VANECO )
FYROM (AMC ,INTERFOTO)
KOSSOVO (ANTIKA)
Above customers sell full KODAK portfolio to their countries and are
served through DIVITEC’s Athens Warehouse.
• They are provided with marketing and Key Account Management
support from DIVITEC.
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DIVITEC ORGANIZATION
OFFICE LOCATION
New owned location with 800 m2
Paramithias 4, Glika Nera 15354 , Attiki , Greece
SALES AND MARKETING
Five employees
ADMINISTRATION AND LOGISTICS
Two finance/accounting employees
Two customer service employees
Warehouse within office location of 100 m2 .
The logistics work is mainly outsourced to ORPHEE BEINOGLOU
logistics company within 2000 m2 storage space.
LAB
Two people run the photo digital printing section
Two people for picking and delivering envelopes with prints to Photo Shops
ADMINISTRATION
Two people involved in the management of the company
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2012 - 2015 STRATEGIC GOAL
DOUBLE REVENUE BY 2015
• DIVITEC is exploring options to enter in new business segments outside
the current business model in order to have a balanced portfolio.
• DIVITEC is investigating to expand its portfolio with new consumer
products (White and Brown Goods) in order to satisfy the demands of its
CES customers for a broader cooperation.
• DIVITEC is planning to expand its presence in the printing industry
through new partners and brands especially in the large format inkjet
• DIVITEC is looking to expand its presence in the medical field
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DIVITEC’S ADVANTAGES TO REPRESENT NEW BRANDS
• Excellent marketing and sales skills as all employees originate from
multinational company KODAK with extensive training and experience.
• Excellent marketing support and experience through own personnel
plus advertizing agencies
• Large logistic partner ORPHEE BEINOGLOU able to cover all needs
whatsoever the volume or product line. DIVITEC currently handles
around 1000 SKU’s
• Strong financial company background
• Owners are skilled professionals with international general
management such as KODAK/AGFA/JOHNSON&JOHNSON/BELL
CANADA/BULL
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DIVITEC’S ADVANTAGES TO REPRESENT NEW BRANDS
• Able to distribute products in another 5 countries through its
distribution network of partners.
• Strong willingness to invest in new partners (brands) that offer quality
products with good value for money.
• Strong selling skills in a Business to Business environment with the
proper infrastructure in sales monitoring and analysis.
• Experience in managing large portfolio of products with stock analysis
• Excellent personal relationship with all Buyers/Managers/Owners of
CES retailers and owners of Graphic Arts/Printers business.
• Representing a major international brand like KODAK strengthens the
overall portfolio and importance to retailers.
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Summary
• DIVITEC is the right partner to expand your business in Greece and
Balkans as it
– Has the financial capacity to build new business ventures.
– Has already established the necessary relationships with the largest
Consumer electronics retailer chains.
– Is able to invest in new personnel to support an extended product
portfolio or completely new business.
– Has the established infrastructure in logistics, information systems,
financial and auditing structure to accommodate new business
– Has internationally experienced management that works with the
ethics, values, processes and aspiration of a multinational company.
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