Welcome to the
Bachelor of Public Relations
Leanne Glenny
Acting Program Director (Jan-Jun 08)
B2-21
PH: 8302 4365
E: leanne.glenny@unisa.edu.au
Dr Joy Chia
Program Director (from Jul 08)
B2-12
PH: 8302 4322
E: joy.chia@unisa.edu.au
What do these terms mean?
Program: the degree that you are studying
For example: Bachelor of Public Relations (Program code = MBPB)
Course: unit of study
For example: Public Relations Theory and Practice (Course Code = COMM 1057)
Unit: most courses are worth 4.5 units
A typical full-time load for Study Periods 2 and 5 is 18 units which is equivalent to 4 courses
Major: a stream of related courses than comprises 36 units
Professional Major is Public Relations – Sub-major is an elective such as Psychology
Study Period: the dates within which students undertake a course of study (eg semester)
Bachelor of PR is only conducted in Study Period 2 and Study Period 5
Lecture: one lecturer with all students enrolled in the course (all attend)
Tutorial: one tutor per 18-25 students (enrol in one tutorial per course)
What will I be studying?
• PR Theory and Practice
• PR Writing
• Strategic and Creative PR
• PR Issues and Crisis
Management
• Corporate and International PR
• Communication Management
and Leadership
• Internship or Placement
• Media Writing and Rhetoric
• Computers: Communication and
Society
• Global Societies
• Media Literacies
Professional
Major
Foundation
Courses
• Marketing Principles: trading and
Exchange
• Buyer and Consumer Behaviour
• Professional PR Texts
• Communication, Culture and
Indigenous Australians
Professional
Concentration
• PR Elective selected from:
• Journalism ethics
• Creative Industries and Ethics
• Accounting, Decisions and
Accountability
• Business Information Systems
• Statistical Analysis in Business
• Any Elective course offered
• Six courses in any Sub-major
Electives
Sub-major
What’s a sub-major?
http://www.unisanet.unisa.edu.au/majorminor/DisplayMajor.asp
Administrative
Management
Communication
and Media
Management*
Communication,
Media and
Culture
Digital Design
Editing and
Publishing
Event
Management
Languages and
Culture Studies
Marketing*
Interactive
Multimedia
Writing and
Creative
Communication
Psychology
International
Studies
* Some restrictions apply for Bachelor Public Relations students
How does it all fit together?
Level
1
2
3
Study Period 2
Study Period 5
Public Relations Theory and Practice
Public Relations Writing
Media, Writing and Rhetoric
Global Societies
Computers: Communication and Society
Media Literacies
Sub-major 1
Sub-major 2
Strategic and Creative Public Relations
Public Relations Issues and Crisis Management
Communication, Culture and Indigenous
Australians
Corporate and International Public Relations
Marketing Principles: Trading and Exchange
Buyer and Consumer Behaviour
Sub-major 3
Sub-major 4
Communication Management and Leadership
Internship or placement
Professional Public Relations Texts
Public Relations Elective
Elective
Sub-major 5
Sub-major 6
What do I need to enrol in?
(Full-time students)
Level
Study Period 2
Study Period 5
1
COMM 1057
Public Relations Theory and Practice
COMM 1058
Public Relations Writing
COMM 1015
Media, Writing and Rhetoric
POLI 1014
Global Societies
INFT 1003
Computers: Communication and
Society
HUMS 1013
Media Literacies
Sub-major 1
Sub-major 2
Note: Students applying for credits from other programs, universities or SAIBIT must
speak with the Program Director (Leanne Glenny) or Allan Robbins for individual
enrolment advice.
What do I need to enrol in?
(Part-time students)
Level
Study Period 2
Study Period 5
1
COMM 1057
Public Relations Theory and Practice
COMM 1058
Public Relations Writing
One of the following:
One of the following:
•COMM 1015
Media, Writing and Rhetoric
•POLI 1014
Global Societies
•INFT 1003
Computers: Communication and
Society
•HUMS 1013
Media Literacies
Note: Students applying for credits from other programs, universities or SAIBIT must
speak with the Program Director (Leanne Glenny) or Allan Robbins for individual
enrolment advice.
SAIBIT Diploma of Media and Communication Students:
Amended study program
Level
Study Period 2
Study Period 5
2008
Public Relations Theory and Practice
Public Relations Writing
Strategic and Creative Public Relations
Public Relations Issues and Crisis Management
Communication, Culture and Indigenous
Australians
Corporate and International Public Relations
Sub-major 3*
Sub-major 4*
Communication Management and Leadership
Internship or placement
2009
Professional Public Relations Texts
Public Relations Elective
Buyer and Consumer Behaviour
Sub-major 5*
Sub-major 6*
* Former SAIBT students must undertake sub-major in either Communication
and Media Management or Digital Design.
Notes:
1. A sub-major in Marketing could be negotiated with Program Director.
2. All former SAIBIT students will need to complete a Course Substitution Form and
have it approved by the Program Director.
Contacts
• First point of call for questions:
UGcomms@unisa.edu.au
• Program advice
Allan Robbins
Room B2-24 (near library)
PH: 8302 4561
• Acting Program Director:
Leanne Glenny
Room B2-21 (near Library)
PH: 8302 4365
E: leanne.glenny@unisa.edu.au
• See you at Orientation Day – 28 February