Welcome to the DrivenBI and AT&T Webinar:
The Private Cloud Alternative
for Business Users
The webinar will begin shortly...
Safe Harbor Statement
These materials are informational only and do not constitute a representation, warranty, offer or agreement with respect to the
emerging business markets program known as the AT&T Partner Exchange Program (“APEX Program”). Except for the
representations, warranties and agreements expressly set forth in an actual written agreement regarding the APEX Program
executed by AT&T, neither AT&T nor any other person acting on its behalf makes any express or implied representation, warranty or
agreement with respect to the APEX Program nor will AT&T have any legal obligation with respect to the APEX Program or the
subject matter of these materials unless and until AT&T executes and delivers such an agreement. AT&T shall have no obligation
under any circumstances to enter into any such written APEX Program agreement with any person or entity and may decline to
enter into such an agreement for any reason or no reason. AT&T takes no responsibility for and shall not be liable for any use by
any recipient of any information, documents, projections, forecasts or other material made available in connection with the APEX
Program, including any information in these materials. AT&T does not make any representations or warranties regarding the
probable success or profitability of any resale of the services available or in connection with the APEX Program.
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
About DrivenBI
SRK Product Demonstration
Challenges and the Private Cloud Solution
AT&T Private Cloud Drives DrivenBI Solutions
Questions?
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
About DrivenBI
• Cloud-based self-service data analysis platform
• Takes cost out of implementing real-time analysis by replacing
spreadsheets and IT centric BI tools for Business Users and delivers:
 Ease of use
 Consistency of results
 Company-wide collaboration
• Founded in 2006
• HQ in Pasadena, CA
• Customers worldwide
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
SRK Product Demonstration
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Data Security Regulations and the Cloud
In many industries, including Healthcare and Insurance, regulatory restrictions
require data to be separate and secure. As a result, taking advantage of the
latest cloud solutions for business analysis was never an option.
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Key Areas for Compliance Concerns
Administrative Safeguards
Physical Safeguards
• Security & Risk
Management Plans
• Facility Access Controls
• Protection From Malicious
Software
• Workstation Security
• Maintenance Records
Technical Safeguards
• Access controls (unique
user access, emergency
access)
• Password Management
• Device and Media Controls
• Audit controls (log data
changes)
• Contingency Plans
• Data Backup and Storage
• Data encryption
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
On-Premise Deployment Challenges
Lack significant security features:
• Encryption
• Centralization
• Access controls
Implementing HITRUST with on-premise models
• Requires costly IT staff and infrastructure
• Very difficult to fully secure
• For example, in 2014 five major healthcare providers using on-premise
deployments paid over $7,500,000 to settle potential compliance violations.
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Recent Compliance Violations Highlight Potential
Weaknesses of On-Premise Deployments
• June 2014: Parkview Health System, Inc. agreed to an $800,000 settlement in a medical records dumping case.
• May 2014: New York and Presbyterian Hospital agreed to a $3,300,000 settlement in a data breach case involving
ePHI being accessible on internet search engines.
• May 2014: Columbia University agreed to a $1,500,000 settlement in a data breach case involving ePHI being
accessible on internet search engines.
• April 2014: Concentra Health Services agreed to a $1,725,220 settlement involving stolen unencrypted laptops.
• April 2014: QCA Health Plan, Inc. agreed to a $250,000 settlement in a case involving stolen unencrypted laptops.
• July 2013: WellPoint agreed to a $1,700,000 settlement in a data breach case involving an unsecure application
database.
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The
Private Cloud
Solution
DrivenBI’s SRK, powered by AT&T’s Private Cloud,
helps customers satisfy HITRUST requirements:
 Administrative Safeguards
 Physical Safeguards
 Technical Safeguards
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Scenario: Healthcare
A healthcare district needed to perform a profitability analysis across their
service lines.
• Client needed a platform that was flexible and secure.
• Client had looked into public cloud platforms, but they were not HIPAA compliant
• Client had on-premise deployment platforms but was concerned about their costs and risks
With SRK, this client was able to customize the analysis they need on a
secure and compliant private cloud platform that is HITRUST including HIPAA,
PCI, ISO27001, etc.
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Security with SRK on AT&T’s Private Cloud
Through a collaboration with AT&T, DrivenBI’s
cloud-based data analysis platform, SRK, can
now be implemented for customers within the
Built to comply with
industry standards:
robust and secure private cloud solutions
• SSAE 16
delivered by AT&T.
• PCI
AT&T’s private cloud is protected by layers of
• ISO27001
security controls and managed by AT&T security
• HITRUST
experts.
• Sarbanes-Oxley
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Internet
Internet
AT&T
MPLS/VPN
SRK
SRK
Client 1
Client 2
SRK
Client 1
Client 3
Client 2
Client 4
• SRK in the public cloud
• Multi-tenant
• SRK in AT&T private cloud
• Dedicated/private infrastructure
• Flexible shaping options
• MPLS, VPN, firewall, server, storage, and more
• Enhanced security & regulation compliancy
• HITRUST
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
About SRK
Most businesses still do their analysis on
spreadsheets; SRK changes that in a
fundamental way. DrivenBI’s innovative SRK is
an intuitive data analytics platform that delivers
functional richness comparable to enterprise BI
tools without requiring IT centric components
such as ETL, Data Warehouse, or OLAP. Using
SRK requires absolutely no programming.
SRK Offers:
• Extreme ease of use
• Consistency of results
• Company-wide collaboration
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Get the benefit of AT&T’s Network and Brand
with the support and guidance you trust from
DrivenBI for your self-service analysis
Cloud solutions can be
quickly ordered, priced and
billed by DrivenBI via
integrated APIs with AT&T
Access to fully integrated cloud
solution, backed by a trusted
brand – all at a highly
competitive price
powered by AT&T
Big or small, DrivenBI and
AT&T provide a compliant and
secure platform for your critical
data
A team of over 150
AT&T employees
supporting DrivenBI and
its customers
Net/Net: No spreadsheets. No programming. No data warehouse ... No Problems
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Meeting Critical Needs of Enterprises Worldwide
Standards help protect customers from risks & challenges confronting businesses today
Needs



Solution
Trusted, holistic approach
partner
Flexible management
options
Standards and compliance
Reliability
•
Mix of physical servers with
mixed management types

Leverage AT&T compliance
standards – SSAE, PCI, HITRUST
Enterprise Security
Benefits



Augment DrivenBI staff
with AT&T managed
services where needed
DrivenBI can concentrate
solely on content
Peace of mind from one
trusted provider
Trusted Provider
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Multi-Tenancy at the Storage Layer
Fully managed storage infrastructure delivered using predefined Primary Storage Tiers with
optional add-on services
Operational Recovery for Primary
Storage
Primary Storage
Local Replication assuming a total loss or
unavailability of the data center

For recovery of applications &
associated data to correct
operational problems
Designed to protect against
infrastructure failures, virus
attacks, data corruption
Offers a range of storage capacity with
four unique tiers of service



Built on the EMC Enterprise
Class Storage platform*
Use virtual provisioning
(VP) & fully automated
storage tiers (FAST)
Tiers range in storage
capacity

Disaster Recovery for Primary Storage
Remote replication to another data center



* Ultravailable® Storage
For applications that can
tolerate almost zero data
loss & minimum downtime
Continuous replication
Data available to alternate
data center
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Managed Tape Backup Service
Standardized, industry tuned model your customers can trust
Full Service



Connect to a fully
managed infrastructure,
avoiding hardware,
software, space & power
costs
Depend on 24x365
monitoring & proactive
response to backup
issues to avoid the risk
of missing backups due
to failures, supported by
SLAs
Monitor progress &
historical data over time
through a web portal
Comprehensive
Methodology




Symantec NetBackup 7.1
allows backup targets &
restores to be controlled
by customers to easily
address changing
business needs*
One weekly full backup
followed by six (6) daily
incremental backups
Twenty-eight (28) days
of backups local within
the library
One weekly full vaulted
offsite in a secure facility
for three (3) months
Flexible Options






Offline file system
backups
Online hot database
backups
Encryption
Extended vaulting
Shipping of tapes to an
alternate facility for
restore in case of
disaster
Copies of tapes
available for indefinite
customer retention
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
• Vmware’s Vmotion provides high availability by automatically moving
images from any server it senses is failing
• Storage is fully managed by AT&T and includes failover storage elements.
• Network is delivered via redundant handoffs into the data center and to the
rack where the infrastructure resides.
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Scalability and control with a customized infrastructure
Performance and control
Instead of competing with others in a shared cloud infrastructure, AT&T
Private Cloud provides you with:
• A dedicated compute infrastructure to deliver higher levels
of performance you can count on
• Control over who can access, view or manipulate your
mission-critical applications and data
Private cloud security compliance “built in”
Your AT&T Private Cloud is protected by layers of security controls and
managed by AT&T security experts:
• Built to comply with industry standards
• HIPAA
• PCI compliance
• ISO27001, HITRUST
• A dedicated server environment, based on isolated hardware
A flexible private cloud
for added security
• Predictive, preventative and proactive network security
controls
• Intrusion detection/prevention and firewall management
• Physical security within our geographically dispersed
AT&T Internet Data Centers
Customize your AT&T Private Cloud to design the solution that’s right for
you:
• Choose a fully managed server environment from AT&T to
reduce staff stress
• Meet the unique needs of your business applications and
compliance requirements
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
How
Can
We
Help
You?
Starting the Conversation for Requirements Gathering
What is the basic functionality of the application? Who is using it & where are they coming from?
What is the application flow? Understanding the interaction of users & the technology is very
useful.
Which responsibilities do you want to keep vs. out-tasking to DrivenBI and AT&T?
Do you have any specific requirements around security or compliance (i.e. PCI-DSS or Active
Directory)?
What are your basic server & storage requirements
How will you or your application team access the environment?
What are your business continuity requirements (data protection and redundancy or failover
requirements?
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
21
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Cloud-Based Self-Service SRK Solution
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info@drivenbi.com
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.