http://www.youtube.com/watch?v=BEPamNh9ocM&NR=1

 Sherzod
 History
 SWOT Analysis
 Brian
 Global Expansion
 Domestic & International Operations
 Clara
 Competitors
 Industry
 Daniel
 Recommendations

 1948- Dassler Brothers Shoe Factory split up forming Adidas & Puma
 April 18, 1949- officially registered as
Adidas AG
 2006- acquired British rival, Reebok, for $3.8 billion

 First movers in ecommerce
 Brand recognition
& reputation
 Strong foothold in different industries through mergers with other companies.
 E-commerce is limited to USA &
United Kingdom
 Online customer service

 Increasing demand for online products
 Expand ecommerce to global markets
 Collaborate with other online retailers to offer
Adidas products
 Strong competition
 Global economic downturn
 Increase in the price of providing e-commerce
 Price increase in raw materials

 Headquarters: Herzogenaurach, Germany
 January 31, 2006: acquisition of Reebokowning two of the three top brands behind Nike
 Made a strong & powerful identity throughout the world for athletes & teams
 Types of corporate units: baseball, basketball, soccer, golf, & many others

 Opened its first U.S. based store in
2002 in N.Y.C.
 One of the largest sportswear manufactures in Europe
 Number two behind Nike worldwide
 Sponsors many teams such as the
New England Rugby team

 Be on the back of TaylorMade-Adidas golf which has a tremendous uprise:
48% from 2008
 World’s largest Adidas wholesale store in Beijing, China
 Advertising worldwide increases profit
& broadens opportunities
 Expanding more will solidify a better relationship with countries

 Nike
 Puma
 New Balance

 Largest supplier of sports footwear & apparel, with Adidas following as the
2 nd largest
 Publicly traded company that competes internationally
 Headquarters: Beaverton, Oregon
 Slogan: “Just Do It”
 Founded: 1972
 Went public in December 1980

 Owns four key subsidiaries: Cole
Haan, Hurley International, Converse
Inc. & Umbro
 Reported a decline in sales for the quarter ending February 28, 2009
 Future orders for shoes and apparel have declined 10%

 Emerged from the ownership split between two brothers
 Headquarters: Herzogenaurach,
Germany
 Distributes products in more than 80 countries
 Current CEO: Jochen Zeitz since 1993

 During the final 3 months of 2006, profits had fallen by 26%
 Due to increased expansion costs
 Sales actually rose more than a third
 Receives most of its recognition through sponsoring athletics
 In the 2008 Beijing Olympics, Puma sponsored a three time gold medalist in track

 Founded: 1906
 Headquarters: Boston, Massachusetts
 Privately held company, also sells internationally
 Offer their shoes in a wide variety of sizes & widths
 Brands owned by New Balance:
Dunham, PF Flyers, Aravon, Warrior,
& Brine.

 Manufacturers its shoes in the United
Kingdom-produce over 28,000 pairs of shoes per week
 Also manufacture in the U.S.
 Marketing strategy: not giving shoes a name, rather a number
 Most affordable
 Does not want celebrity endorsers, rather everyday people

 100 manufacturers, 1,500 wholesalers &
30,000 retail outlets
 Combined annual retail revenue= $25 billion
 Demand driven by fashion & demographics
 Athletic shoes account for 30% of sales in the retail market
 Average person in the U.S. purchases more than four pairs of shoes each year, labeling the U.S. as the world’s largest importer of footwear

 Go Green- Produce more eco-friendly products
 Create more sponsorships with professional athletes
 Better advertisements in the USA

 Keep building brand equity (buying out companies)
 Work together with technology
(Reebok is currently making the best hockey equipment)
 Sponsor a premier soccer team for the World Cup in 2010

 Adidas was introduced in 1948
 Number 2 sports apparel supplier world wide next to Nike
 Revenues of Adidas are approximately 25 billion dollars a year
 CEO Herbert Hainer has made promises to take Adidas into the next generation and become the number one sports apparel brand in the World