Cultural Diversity in New Zealand/Aotearoa (2006)
• 70% NZ European
• 13% Maori
• 6% Pacific Islander
• 8% Asian
• 3% other ethnic groups
Department of Management and Marketing
Auckland City – Diversity plus
Auckland District Health Board data (2014)
We are a diverse population:
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52 per cent - Pakeha
29 per cent - Asian
11 per cent - Pacific
8 per cent Mäori
2 per cent - Other.
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Trade tells the story
https://youtu.be/ZBjPqpVrzW0
100 years of NZ trade relations shows
• Rise of Asia in importance to New Zealand
• Decline of European influence in New Zealand
• Moving away from close relationships with United kingdom
Cultural change in New Zealand/Aotearoa
• New Zealand began as a ‘nation’ in 1840 with strong ties to England.
• Through the 20th century these ties weakened, and in 1993 The PM Jim Bolger made
the statement that ‘New Zealand was an Asian country’
• In 2015 our largest trading partners are China and Australia, and we are still seen as a
western nation.
Department of Management and Marketing
Typical (traditional) NZ Culture
• 45.3 million sheep (lowest in 43 years), large sheep & beef farms in
the South Island.
• Number 8 fencing wire, gumboots, trout fishing, surf casting, D.I.Y.
• Island nation that loves the beach, BBQs and jandals
• The All Blacks-we love rugby, racing and beer.
• The Silver Ferns-we love netball; yachting; camping.
Department of Management and Marketing
Typical (traditional) NZ Culture (cont)
• Auckland Westies-people living out west and drive ‘extraordinary’ cars
• The ‘Mainlanders’ who are South Islanders
• The Big OE-overseas experiences; shopping; home ownership;
• Kiwiana-Kiwi fruit, 'Buzzy Bee' toys, lazy boy chairs;
• marching girls, a meringue dessert, shell ashtrays.
Department of Management and Marketing
NZ Culture in 2015 ?
• “Culture exists only by comparison” - what does this mean?
• What do you think are some cultural features of ‘modern New Zealand/Aotearoa’ ?
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Cultural Analysis - National Culture Dimensions
Department of Management and Marketing
Hofstede cultural compass website
http://geert-hofstede.com/countries.html
• A culture can be analysed as all cultures have the same sort of
features.
• People from different nations bring different cultural skill sets to the
workplace.
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Dimensions of Cultural Values
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Understanding cultural differences
• The sources of our individual variations are complex, but can be grouped into two
categories:
• Those over which we have little or no control (genetic)
• Biologically determined – race, sex, age, certain physical attributes, the family and society into
which we are born
• Those over which we have some control (environment)
• Through our conscious choices and deliberate efforts
• Work, background, income, marital status, military experience, political beliefs, geographic
location, education
• https://youtu.be/DgbU7pP5QRc cultural communications
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Lewis cross cultural communication model
• http://www.crossculture.com/rlcintro.html
• How can we adapt our behaviour to work better with other cultures?
• http://www.transparency.org/country
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Explore your origins
• Use the Hofstede model and/or the Lewis model to identify FIVE
points about your culture which you can see
• In yourself
• In your family
• In your community
• Share your observations with a partner.