Company Profile
Research Solutions Africa Overview
- a leading Pan-African Market Intelligence Provider
Presence in Africa
Background
 Research Solutions Africa was
founded in 1996, and is a leading
Pan-African
information
solutions provider.
 We serve businesses, NGO’s,
Governments
and
other
institutions
West Africa
• Senegal
• Kenya
• Sierra Leone
• Tanzania
• Ivory Coast
• Uganda
• Burkina Faso
• Rwanda
• Niger
• Burundi
• Nigeria
• Somalia
• Sudan
• Chad
• Ghana
 We provide market insights and
offer full research services from
survey design to data collection
and analysis of findings.
East Africa
• Benin
Head Office
in Kenya
(Nairobi)
–
–
–
–
–
Market Assessment studies
Social research studies
Trade Research – retail & census
Transport research
Consumer Research
• Eritrea
Southern Africa
• Zambia
• Malawi
Central Africa
• Madagascar
• Cameroon
 Our focus research areas entail:
• Ethiopia
• Zimbabwe
• Gabon
• Congo Brazzaville
• DRC (Democratic Republic of Congo)
• Angola
Hub Office
in Kigali
(Rwanda)
• Mozambique
• Namibia
Our services
Services
Recent assignments (various)
 We are a full service research agency,
specialized and active in 20 African countries.
 Traffic surveys and consultancies across Kenya
including Limuru, Nairobi and Mombasa.
 We answer your questions about markets,
consumers, lifestyles, and many more.
 A survey among health facility managers,
doctors, nurses, patients, community based
organizations and traditional healers across
Kenya for the World Bank .
 We conduct quantitative and qualitative
research studies tailored to your specific
needs.
 We work closely with you from fully
understanding your question to providing
recommendations that work for your
organization.
 Surveys of the SME sector in Kenya for two
major Kenyan banks.
 Impact Assessment of a Kenyan cash transfer
programme for the University of North
Carolina.
 Surveys of informal trade channels (including
BoP trade) in Kenya, Tanzania and Uganda .
 Assessment of the earnings potential of
mobile devices at the BoP in Kenya.
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TRANSPORT SECTOR
Traffic survey Sarit Center Nairobi
Project specs
Impressions field work and training maps
 Client: Soma Properties (owner of Sarit
Center).
 Scope of work: Two days of traffic counting
around Sarit Center, 6 junctions, 1 roundabout
(Sarit Center Roundabout) and 10 entries to
the parking area. Design of templates and
maps showing count locations.
 Field logistics: A team of 70 enumerators
including 6 team leaders and one supervisor.
 Training: Full day of training – an interactive
half-day session on counting, classifications,
time keeping and half-day training on the spot.
 Data processing: Data entry in QPSMR,
cleaned, structured and formatted.
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Mapping of traffic flows Mombasa Island and Lake Victoria area
Project specs
 Client:
Intercontinental
(International
provider
transportation solutions).
Impressions fieldwork and intensity maps
Maritime
of
marine
 Scope of work: Three weeks of counts and
interviews on and around Mombasa Island
and the Lake Victoria Area (Kenyan side).
Conducted 2,000 interviews and 14 days of
counts at 20 locations. RSA mapped out travel
patterns in both regions and measured the
intensities of traffic flows.
 Field logistics: A team of 50 enumerators
including 10 team leaders and two supervisor.
 Training: Full day of training – an interactive
half-day session on counting, interviewing and
time keeping.
 Data processing: Data processing in SPSS
cleaned, structured and formatted.
 Report: Analysis of data including maps of
traffic flows, intensities and distances.
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HEALTH SECTOR
The Health, Economic, Demographic and Social Survey of
Families with OVC
Project specs
 Client: University of North Carolina
 Scope of work: The project was an impact
assessment survey on the CT-OVC program as
implemented by the Ministry of Gender, Children
and Social Development. It was a second wave
assessment on the survey in seven districts of
Nairobi, Garissa, Kwale, Kisumu, Migori, Homa
Bay and Suba, and involved a total of 1912
households.
 Field logistics: Interviewing and recruiting of the
enumerators (40), field supervisors (8) and field
controllers (2); a total of 136 interviews were
administered in the process.
 Data processing: Data entry in SPSS, cleaned,
structured and formatted.
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Assessment of pooled procurement for TUNZA
providers in Kenya.
Project Specs
 Client: Private Sector Innovation Program
for Health (PSP4H
 Scope of work: The overall objective of the
study was to learn and document lessons
of how a market systems approach might
benefit pro-poor health interventions. A
case of TUNZA clinic was studied so as to
understand the low uptake of essential
medicines by the TUNZA providers.
 Outcome: The results of the assessment
informed PSK on the appropriate pooled
procurement model to adopt.
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FINANCE SECTOR
GIS based survey on perceptions and performance of mobile
money agents in three East African countries
Project Specs
 Client: Microsave
 Scope of work: Conducted a GIS based survey on
perceptions and performance of mobile money
agents in three East African countries i.e. Kenya
(n=2,400), Tanzania (n=2,000), Uganda (n=2,000)
and Bangladesh (n =2400) within 6 months.
 Field Logistics: A combination of sampling criteria
was used to ensure there was equal
representativeness and rural/urban split. We did
use GIS location information of agents in all the
countries in order to get a robust sample that
could allow for statistical analysis of the data
collected.
 Project Outcome: The outcome of the surveys has
helped the setup of Helix Institute located in
Nairobi that trains mobile money agent providers
on best practices in managing agent networks. We
offered technical assistance in Bangladesh data
collection including sampling and currently
working on the reports.
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Regional Trade and Financial Services
Project Specs
 Client: World Bank
 Scope of Work: The survey was commissioned by
World Bank to understand the barriers of trade
across the region.
 Methodology: The survey was conducted in 6
countries (Kenya. Uganda, Tanzania, Rwanda,
Zambia and Malawi). We interviewed more than
100 CEO, Product managers from Banks, Insurance
Firms, accounting firms across these countries to
try and understand different rates applied on
different products across the region.
 The reports on the survey are underway.
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AGRICULTURE SECTOR
Impact evaluation to measure the effect of Plantwise on capacity building,
institutional change, farmer behavior and agricultural productivity
Project Specs
 Client: American Institute for Research (AIR) and C.A.B.
International (CABI)
 Scope of work: The study entails a pilot of qualitative
work on the intervention sites, in which 16 focus groups
and 20 Key informant interviews is currently being
conducted and just concluded GPS mapping of 149
current and future locations of Plantwise clinics in 13
counties in Kenya and an inventory of 5,000 smallholder farmers in the vicinity of the 149 locations for
ongoing and future sampling of intervention and control
groups.

We are currently conducting a 3 year panel survey
among 2,800(ongoing) farmers in the same locations.
Information collected among others is contacts,
farmers’ details and GPS locations for subsequent follow
up survey in the next 3 years.

Field logistics: A team of 70 enumerators including 6
team leaders and one supervisor.
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Local companies in the Global Value Chain
Project Specs
 Client: World Bank
 Scope of work: A market research in Kenya,
Tanzania, Ethiopia, Rwanda and Uganda on the
involvement of local companies in global value
chains.
 Field logistics With a team of research
assistants, we will interview both leading
companies and local suppliers in agriculture on
if and where services are sourced from, to
understand current levels of service supply
and critical gaps at each stage of the value
chain:
transport,
distribution,
design,
communications, research, marketing, etc.
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Our clients - Market research
Research work done
 Types of Research we provide:
Qualitative
Quantitative

Focus Groups

Face to Face interviews

Individual depth

Telephone interviews
Interviews

Hall tests
Observations

Self administered

questionnaires
 Example of Assignments:
Qualitative
Quantitative

Trade Research


Image & Equity

Concept and pack testing

Usage and Attitude

Advertising &

Retail mapping/census
communication testing

Retail Audit/tracker
User profiling

Customer satisfaction

Product testing

Segmentation

Brand Audits and Brand
Health checks
Example clients Market Research
Our Clients - Social research
Research work done
 Types of Research we provide:
Qualitative
Quantitative

Asks why

Asks what

Exploratory

Descriptive

Interpretative

Statistical measurement

Gain Insights

Structured

Unstructured

Large numbers

Small numbers
 Example of Assignments:
Qualitative
Quantitative

Ethnography


Awareness and Image

Behavior and Attitudes
Base-line studies and
follow up assessment

Monitoring & Evaluation

Media access and
information needs
Example Social Research Clients
Our teams use state of the art technology
Functionalities
Digital
Recording
Samsung Galaxy Pocket


Real Time Info
Removable Battery

Questionnaires are conducted on the
phone largely by a drop down menu

We work with a range of customized
data collection software packages.

Info sent immediately to the server
computer (network allowing)

When no network, data is stored and
uploaded with regained network

Enumerators can be continually
tracked by GPS system

GPS system provide location
movement every 5 seconds (network
allowing)

Smart Phone has a camera built in

Possibility to add picture information
to the collected data
Stand-by Up to 406 h (2G) / Up to 406 h (3G)


Talk time Up to 8 h 45 min (2G)

Wi-Fi

GPS
Tracking
System
2.8-inch QVGA (~143 ppi pixel density)TFT
Capacitive Touch



Auto rotate (G-sensor)
2 Megapixel Camera
3 Megabytes of internal memory

Micro SD, up to 32GB
Photographs
Some sample studies and some client feedback
Examples of Client Base
Market Research
Quotes from satisfied clients
Social Research
Conducted 18 different studies in 9
countries in Africa
Conducted a children & youth poll
survey in 10 countries
Conducted 12 nationwide surveys in
Tanzania
Conducted a study with 1800 respondents
in 3 regions in Somalia
Conducted retail censuses and audits in
three African countries
 “Just a short note to show our appreciation
for the time taken to research training as
well as our meetings”
 ”Thank you very much for RS’s exemplary
support in the just concluded Wholesale
Dealer Survey and we look forward to
working together in future projects
together”
 “Our meetings and discussions will be a
foundation of future projects”
 “Also, your extra efforts during our visit will
come out to good results for your business”
Conducted a social study in 7 regions
with 2,759 respondents in Kenya
 “I would also like to thank the all RS team
members who assisted with the research”
Conducted the quarterly mystery
shopper study in Tanzania
 „good stuff – it‘s a really interesting read“
A team of 20 full time staff and a wide network at your service

Dr. Jasper Grosskurth
Managing Director
More than 10 years experience at the interface of research and consulting.
 Holds an MSc in Economics and a PhD in Integrated Assessment
 Author of ‘Futures of Technology in Africa’
 Over 12 years experience in consultancy and market research
 Advises private and public sector clients on topics covering marketing,
monitoring, market research, traffic and mobility, retail planning and real estate
 Holds a MSc in Economic Geography
Jasper Gosselt
Research Director

Over 11 years experience in social & market research for KIPPRA and South
Consulting, Deloitte , East African Development Consultants etc
 Holds a Bsc in Mathematics and is Member of Marketing & Social Research
Association (MSRA)
Peter Otienoh
Research Manager
 10 years experience in social research
 Holds a Bachelor of Arts – Sociology from the University of Poona, India.
 Has attended a number of professional research and social education courses.
Teresa Dacha
Research Manager

Evangeline
Wanyama
Research Manager


Over 6 years in the research industry with experience from Synovate
 Holds a Bachelor of Arts In political science and sociology.
 Worked mainly in East and South Africa, with wide knowledge of Tanzania
Expertise in both Market and Social Research, as well as Qual and Quant approaches
In addition:
 A strong team of 7 full-time research assistants, logistics and field managers
 A data processing team skilled in all major statistics software packages and 12 data entry terminals in house
A database of 1500 enumerators, team leaders, supervisors, translators, moderators, interviewers, sector experts and more.
Dr. Jasper Grosskurth
jasper@researchsolutionsafrica.com
+254 (0)7 32817670
www.researchsolutionsafrica.com
Msc. Jasper Gosselt
gosselt@researchsolutionsafrica.com
+254 (0)7 02564248
www.researchsolutionsafrica.com
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