Surveys
We would like to know…
Berkeley College
Presented by: Andrea John
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Berkeley College is a co-educational private college specializing in business
Seven locations in New York and New Jersey and an online campus
Total Enrollment - 6035 FTE
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6384 headcount
Academic Programs
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9 BBA programs
12 BS programs
13 AAS programs
1 AS program
3 certificate programs
Why a Survey…?
 Valuable
tools
 Confirmation
 Gather
informative data
The Surveys
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We currently use four surveys
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Exit Interview survey
RSVP survey
Pending Application survey
Opt Out survey
Exit Interview Email
Link to Interview
Survey
Link to Opt-Out Survey
Exit Interview Survey Via Pathfinder
Link on VIP (Pathfinder) page
Exit Interview Survey
Why The Exit Interview Survey?
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Exit Interview Survey
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Sent within 24 hours of visiting a campus
Gives us feedback
Networking
Répondez S’il Vous Plaît (RSVP Survey)
Répondez S’il Vous Plaît (RSVP Survey)
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Used for:
 Open
House
 Major
specific
events
 Reminders
Can add an
appointment
setting option
Répondez S’il Vous Plaît (RSVP Survey)
Why The RSVP Survey?
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RSVP Survey
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Allows us to keep track of more specific information
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Bringing friend
How many seats to reserve
Reschedule appt if not attending
Pending Application Email
Link to “what
happened” survey
Pending Application Email
Why The Pending Application Survey?
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Pending Application Survey
 Surveys can be used as gentle but urgent reminders
 Gives us feedback
 More accurate follow up
Opt-Out Survey
Link to Opt-Out Survey
Opt-Out Survey
Why the Opt-Out Survey
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Opt-Out Survey
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More Information
Marketing
Clean up
Results
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123 responses to an Open House survey
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46 responses to a Parent Day Open House survey
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(0.16%) – 12,895 prospects received this email
357 responses to the Exit Interview survey
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(0.55%) – 6,660 parents received this email
28 responses to a Fashion Workshop survey
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(0.34%) - 61,544 prospects received this email
(9.1%) – 3,310 prospects received this email
67 applicants filled out the Pending Application survey
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(4.1%) - 1,603 applicants received this email
Andrea John
Contact information:
Berkeley College
99 Church Street
White Plains, NY 10601
914-694-1122 X 3305 ~ atj@berkeleycollege.edu